25th Apr 2007, by Andrew Barr

10 Yetis Spots More Reasons to Shop at Re-Branded Morrison

This must have gone on whilst I was away but I have just read about Morrison’s Supermarket going through a re-brand.

Apparently they are moving slightly away from just the yellow and black and introducing a greenish tint. I am sure this has been done to death elsewhere so I am not going to harp on about it but thought it worth a mention as Morrison’s is a favourite of mine.

They have arguably been very successful in bringing its northern charm to the rest of the UK’s supermarkets even to the extent of introducing its express pie counter despite criticism from southern girly types :-)

Pie Man Ken
Ken Morrison loved the supermarket so much he changed his name to be the same

Fair play, as Louis would say, “I like them”.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?