31st May 2007, by Andrew Barr

10 Yetis Takes Hat off to TV Ad companies Helping Madelaine

The search for Madeleine Mccann continues and hats off to the media they have been great.

Madeleine Mccann

Some even more startling generosity came from an unlikely source this week as the advertising agency Zenith Optimedia said that they would be donating TV air time space to the campaign to find her.

In a world where ad companies are constantly critisized this is a big step from Zenith!

Kind Ad company

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