14th Jan 2008, by Andrew Barr

10 Yetis Watches 10 o'clock News Battle with Indifference

Am I the only one who is indifferent to the current news battle that is going on between ITV and BBC?

For those who have missed this (easily done), ITV and BBC will be going head to head on the 10pm news slot. ITV has tempted Sir Trevor McDonald (he of "and finally" fame) to front up its broadcast and it will be the usual BBC News Team.

I don't know for sure but my guess is that most people won't be that concerned and probably get their news from the Internet rather than watching TV, especially the 10pm news slot?

And Finally
The "casual newsreader about town" look

To me this is another example of the media talking up a public war that just isn't there, similar to the Pogues story before Xmas on Radio 1.

Or maybe I am wrong?

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