14th Feb 2008, by Andrew Barr

10 Yetis Watches Dell Sneak into PC World

Another one that I meant to blog about but totally forgot. What are people's thoughts about Dell using PC World as a distribution channel? I read loads of stuff ages ago about it happening but only noticed them in store the other day.

In some ways it is quite a feather in the cap of PC World to get Dell to choose them as the first UK store to be sold out of but I also wonder if this means the end of Dell's lo cost USP model?

I have never bought a Dell PC myself and have always been slightly miffed that the price that hooks you in enver bears any correlation to the final price you pay but many people who have used them rave about how good they are.

I must admit that I was surprised more was not made of Dell going in store by the media.

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