If ever you needed convincing that 10 Yetis can move quicker than a penguin chasing a chocolate bar when it comes to public relations then here is the evidence.
We had a phone call from the Managing Director of the UK's leading VOIP telephone provider, Voiphone, on Wednesday late afternoon saying that had something that needed to go to the media but was time sensitive.
We worked through the night to get the release ready for sign off, approval came from the client the next day and by Friday morning we had already started seeing heavyweight online media coverage coming back in with the promise of print media also on the horizon.
UK's leading Voip provider
Bosh, 2 days from concept to delivery.
Pass me the spritzer, it has been another mad week!