29th Apr 2008, by Andrew Barr

10 Yetis wish we were doing the PR for Grand Theft Auto!

Grand Theft Auto IV has received so much in terms of media exposure, and as Andy said yesterday in Good/Bad PR, any negativity has quickly been countered by the PR team responsible for the much anticipated game, to the point where 'Mothers Against ' can barely be heard bleating on in the background.

Cleverly, aside from the game itself, there is more going on backscenes than most people know.

You see, the game's developer Rockstar's publisher Take Two have been in the media recently as being the subject of a takeover bid by Electronic Arts, the gaming giant.

The success of this game, including the copious 10/10 reviews it is receiving will only cause the price to rise, as they initially rejected the first offer - it looks like EA will have to dig a little deeper!

On a related sidenote, I don't actually own a PS3 or Xbox 360, but I'm lobbying my bank manager/girlfriend to allow me to buy one just for this game! I imagine thousands more people are in the same boat, and it all starts with great PR to raise interest, starting from the very first GTA.

PR on a Grand scale.

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