Gosh, went a bit tabloid sensationalist with the headline, but it is nearly accurate.
Been reading some old Register news stories and seen that Sony is "encouraging" senior managers to start blogging. Apparently people won't actually be fired for not blogging but it will be frowned upon.
So, there we have it, Blogging is so mainstream now it is becomming passe.
What is the next big thing then? Any ideas?