We have been working with a really novel and unique company called Blow-Me (no it is not rude - go wash your mouth out!).
They help companies who host events prevent their employees from accidentally driving the morning after a corporate do when some people don't realise that they are sometimes still over the limit.
Well, a bit of 10 Yetis media treatment and we got them this cutting in their target media in the Events sector and there is still more to come.
Good Coverage for Blow-Me in Event mag
What is more only a few hours after that coverage came out the company got a call from one of the World's largest banks to get them to help at their upcoming event!
The power of PR indeed.