11th Apr 2007, by Andrew Barr

Dubai News Channels are PR Companies Dream!

I recently had reason to watch sections of a Dubai based news channel for a potential client and was absolutely flabbergasted at the way in which news was reported.

Now, I have to hold my hands up and say I don't really know much about how the media works in Arabic countries so I didn't know what to expect.

What I watched was basically 45 minutes of press releases being read out verbatim.

As I say, I didn't knwo what to expect but it seemed that the news teams did not dig into any of the stories and just took what was written in the release as granted. I am now on the hunt for ways in which we can get some work in Dubai as it seems the PR place to be :-)

Business is booming

As a side issue, I also could not help but notice how the government did not seem to muck about when issues need addressing over there... ignoring the light news investigation for a moment it looks as though things are amazingly well organised out there... or maybe its the PR's good work after all.

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