10th May 2007, by Andrew Barr

Google Analytics Gets A Redesign

And it looks great!

analytics redesign

I'm still waiting for my account to be updated so I can have a proper play around but I have taken the tour and read through the blogs of those responsible (Avinash Kaushik, Jeffrey Veen et al) and it looks like I'm going to be able to finally understand what the hell is going on!

The previous incarnation of analytics was an absolute nightmare to understand and as such I tended to avoid it. So, for those that have never had a look into google analytics, now would be the time to do so. It enables you to have comprehensive insight into the behaviour of visitors reaching your website, allowing you to adjust and adapt accordingly.

This redesign really emphasises the importance of good design, and the difference it can make to user experience. Jeff Veen and his team are moving onto other google projects now such as gmail and calendar so I'm really looking forward to seeing what they do with those.

High fives all round.

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