03rd Jan 2007, by Andrew Barr

Grolsch Swap Advert - Is this the First Mainstream Ad based on a Viral Campaign

I just saw the below ad on the best marketing site (in my opinion) Adverblog.

It is an ad for Grolsch and is kind of a spoof of the One Red Paper Clip Guy. Quite good advert but it got me thinking, is this the first mainstream advert that has come as a direct result of a successful viral campaign (One Red Paper Clip)?

Can anyone think of any others?

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