02nd Nov 2006, by Andrew Barr

KashFlow & 10 Yetis unite for UK Public Relations and Viral Campaign

The last few weeks we have been working with Duane Jackson, MD of KashFlow to raise accountant’s awareness of a competition the company is running to find the UK’s most exciting accountant.

Now, we are not talking comedy ties and brightly coloured socks here, this is a serious search to try and help accountants to shake of their dour and dull public persona. We at 10 Yetis are also getting in on the act by offering the winning accountant a PR makeover and helping them raise their industry profile for a six month period.

As I said, the release went out two weeks ago and the target was exclusively the trade media and then anything else was an added bonus. So, you can imagine our surprise when both Sky News and BBC News 24 got in touch to say that they would like to film the story once the accountants get together to demonstrate what makes them exciting!

So, here is a list of some of the media hits so far.

First up, Financial Director, you can read the article by clicking here.

Next, the highly respected Inquirer Mag, and you can read the article by clicking here.

Then Accountancy Age fancied covered the story. You can read it by clicking here.

Not one to be out-done, Accounting Web ran the story here.

Access Accounts fancied writing it up to, see it by clicking here.

A biggie on the target list was the Chartered Institute of Management Accountants, we got them as well, and you can read it by clicking here.

The story also made a popular competition site called Win4Now and you can see the article by clicking here.

We have also had coverage in the new freebie paper, TheLondonPaper, the cutting has not arrived yet though.

All in all, a good result!

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