28th Mar 2007, by Andrew Barr

McDonald's To Launch Anti-McJob Public Relations Campaign

Just heard that McDonald's is going to be launching a media and public relations campaign in May of this year to get dictionairies in the UK to drop the McJob term as they see it as demeaning.

My sources tell me that they are going to highlight case studies of successful and well known business people who started out with a McJob.

I'm loving itJ

Cannot wait to see how it pans out. Keep your eyes peeled for the first McD's PR offensive, they don't muck about

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