Here's their new advert, it's stunningly creative and you have to admire the time they must have put into getting it right.
However (you knew that was coming?) I can't help thinking they've just done it for the sake of having a good idea rather than it having any relevance. It's not as if each car is hand made or anything is it? I mean, yes when you take it to the bare bones someone makes the machine that will eventually make the car, but that's not really the point is it?
What do you think?