24th Apr 2006, by Andrew Barr

Nuffield NHS Hospital IT Records System PR Problem

Feel sorry for the PR's at NHS Nuffield office in Oxford who find themselves in the media spotlight as a result of breaking news in Computer Weekly and the weekend tabloids about another seeming Public Sector IT issue.

This one relates to the long-term Department of Health plan to rid the world of paper medical records... a good idea.

Unfortunately things are not working out to plan and a nasty public spat is ensuing.

Having worked in crisis PR for several years I know what it is like to be under the media cosh and I wonder how long it is before the media drag the IT company who provide a large part of this IT system into the fray, Accenture.

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