23rd Apr 2007, by Andrew Barr

Sky is the Limit - Skynews.com The Re Brand

Largely unannounced apart from a few mentions on SkyNews but the Sky News website quietly slipped on a new face yesterday and had a total rebrand.

Looks very clear indeed and no doubt some agency somewhere got paid a real wadge by mumbling Web 2.0 a few times.

In all seriousness, it does look very good. I remember some time ago that the BBC ran a competition for a redesign of its site, I wonder when it will be unveiled.

new Branding
Murdoch’s News Empire Looks to the Sky (news)

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