Every few weekends I go to a groovy little bookstore in Gloucester called Bookends. It looks a really dusty old place but over the years I have found and bought some excellent business books at a fraction of the price you would expect to pay in the likes of Waterstones and Smiths.
This weekend I went in just to have a browse and found a relatively short book by Steve Cone called, Marketing Secrets That Will make You a Star - STEAL THESE IDEAS. Steve is one of the most respected and proven marketeers of his time.
And yes, really, that is the name of the book.
Go on, steal his ideas - they work!
I bought it yesterday morning and have now just finished reading it cover to cover.
What I am saying is that all SME's could learn a thing or two from this. And for those experienced marketeers it serves as a great refresher.
There is also a small bit on the age old argument of long versus short copy and Cone comes out (as I have always said) on the side of short copy working better.
A really good book.
p.s. gutted I cannot give Bookends a bit of link love... they don't have a website.