07th Jun 2007, by Andrew Barr

The London 2012 Logo is revealed!

Try not to be sick on your carpet!

london 2012 logo

According to Olympics Minister Tessa Jowell, "This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country."

Right-o then, love.

Brand consultants, Wolff Olins had a whole year to come up with that bag of squirrels. I don't know who they are but I took a look at their website and was met with a giant, moving greasy eyeball that made me feel just as ill as their logo so I don't think I'll be finding out any time soon.

What a let down, I'm so disappointed.

Edit: Just seen this petition to get it changed - sign, sign sign!

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?