Try not to be sick on your carpet!
According to Olympics Minister Tessa Jowell, "This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country."
Right-o then, love.
Brand consultants, Wolff Olins had a whole year to come up with that bag of squirrels. I don't know who they are but I took a look at their website and was met with a giant, moving greasy eyeball that made me feel just as ill as their logo so I don't think I'll be finding out any time soon.
What a let down, I'm so disappointed.
Edit: Just seen this petition to get it changed - sign, sign sign!