03rd May 2007, by Andrew Barr

The Value Of Design

the value of design

Autodesk have surveyed 2,000 Americans aged between 18-29 and found that for the majority, design has a considerable influence on their daily choices and purchasing decisions.

"Almost seven in ten respondents said that the last time they saw a product in a store that they 'just had to have,' it was because of its design."

The full report is available for download here.

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