And then came TribeWanted.com
They day after we launched it for Ben and Mark the Metro went large and put it in the best of all places, page 3. Big thanks to Suzy Austin from the Metro who i constantly stalk with stories and who is one of the most patient journo's I know.
The one Ben loved more than anything, front page of the Malvern Gazette
The Sunday Observer
A big bit of positive PR then Tom Cheshrye from the Saturday Times
A huge piece from the Sunday Times where they took Ben for lunch and gave him a tour of the Times editorial offices
This was followed on Monday by a postive piece in the Daily Express
On top of all this came hits from around the world inlcuding the South China Morning Post, various radio across Ireland, Australia, America and papers across France and Spain.
At the time of typing we have further coverage coming up in the Sydney Morning Herald and in Danish papers.
Mark and Ben have so far done UK radio for BBC 5 Live, BBC Berks, BBC 3 Couties, BBC Herforfshire, Capital Gold, BBC Radio Manchester, Wave 106 FM... all as a result of a 10 Yetis press release, intense following up of the story and general perseverance through the night... jill and I have not slept properly from the launch due to media calls from around the world... long may it continue.