The secret behind success is newsworthy stories, with strong hooks that are genuinely interesting. Beyond that, consumer PR can vary widely depending on the client in question and their objectives right through to the kind of target demographic they have, as well as what they are (and aren’t!) prepared to do to attract attention to their brand.
Many clients come to us with a misconception that consumer PR is the most expensive kind and will always warrant a big budget; but this is actually a complete myth. It’s great to have a big budget to work with and to be able to stuff the calendar with lots of sophisticated, big-ticket activity, but it’s also perfectly possible to achieve excellent results with a campaign on a more restrictive budget. It’s all about pinning down exactly what kind of results the client wants and figuring out the most creative and thrifty way to achieve them. Some of our best results have been the product of very straightforward and affordable campaigns.
Our consumer PR campaigns have been hugely successful all around the globe, having rolled out campaigns for multi-national telecoms companies, money saving and financial services companies through to extreme sports and fitness brands.