Content Marketing and Outreach

Creativity is at our core, and it's how we became so well known within our sector. Let us unleash a content marketing campaign for you.

Our Capabilities

We’ve all heard the phrase ‘content is king’, but we cannot stress this enough when it comes to forming a successful strategy or outreach campaign. We use a range of channels to engage consumers; from microsites and video, to social media and the more traditional print media.

Any successful online business produces high-quality content that’s both engaging and valuable on a consistent basis. Whether your brand is looking to generate and nurture leads or shift its perception within the market, our experience and expertise has helped brands to engage even the most tricky audiences.

strategy and planning

Content strategy and planning

A slapdash approach to content marketing planning and strategy is the number one thing to avoid. You need a plan that works, and you need the strength to see it through without being distracted.

A content marketing strategy is the key to ensuring seamless, integrated, authentic communications across web, social and mobile channels. Now this all seems like a lot of hard work, but executed correctly, it can drive advocacy through inspiration, build credibility, provide great insight into a brand’s target audience and, ultimately, drive sales. By implementing a strategy, you can manage your content as a business asset to help you achieve your goals.

design

Content design

Consumers today are now in control of a brand’s reputation and success more than ever. They are used to switching off if they don’t like what you are trying to tell them, and if you share something they don’t agree with, or don’t find interesting, then they won’t bother digesting it. If your content is relevant to your audience and offers something unique, interactions will increase and your brand’s messages will cut through the noise.

outreach

Content outreach

It's no good having amazing content if you cannot then get it seen. We specialise in getting your great content the attention it deserves.

Through seeding content on highly ranked sites and social channels, brands can experience a boost in reputation and reap the rewards when it comes to SEO. On occasion, it can also be beneficial to boost relevant, highly shareable content through paid promotion to further extend its reach and get it in front of a niche group of consumers.

engagement

Influencer outreach and engagement

As part of your outreach campaign planning you need to identify the right influencers to get your campaign off the ground. We have already built these relationships with bloggers, freelance writers, celebrity agents and individuals from the world of business and enterprise. We can help!

To get a particular message across, rally buyers, and reach the right people at the right time, we turn to influencers. We’ve built strong relationships with a huge and varied online network and can give brands access to a highly influential resource. They’re great in identifying opportunities to respond to gaps in the market, as well as helping you gauge what content will work with your audience.

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Work from 10 Yetis Digital

Confused.com

Safe Driving Playlist & Drunk Driver Stunt

Confused.com launched in 2002 and was the UK’s first online car insurance price comparison website. Since then, the site has grown to cover a…

  • social media
  • Search Marketing
holidaycottages.co.uk

Canine Critic

Leading UK holiday providers holidaycottages.co.uk approached 10 Yetis with a view to carrying out some project campaigns that would reach a certain target audience…

  • social media
  • Public Relations
  • Search Marketing
  • Content Marketing
Sunshine.co.uk

Fun in the sun

Sunshine.co.uk is an independent online travel agency that launched in 2007 and 10 Yetis has been handling the public relations activity for the site…

  • Public Relations
Chartered Management Institute

CMI Talking Heads

The Chartered Management Institute (CMI) is the leading authority on management and leadership in the whole of the UK. Over 100,000 business individuals make…

  • video production
  • Public Relations
Water Aid

No Choice - Fancy a Drink?

We worked with the charity WaterAid to create a stunt that would raise awareness of its ‘No Choice’ campaign; to…

  • social media
  • Public Relations
National Trust

Quarry Bank Campaign

Our social media team worked closely with the National Trust on the social media and influencer engagement strategy for its Quarry Bank campaign. We…

  • social media

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