A slapdash approach to content marketing planning and strategy is the number one thing to avoid. You need a plan that works, and you need the strength to see it through without being distracted.
A content marketing strategy is the key to ensuring seamless, integrated, authentic communications across web, social and mobile channels. Now this all seems like a lot of hard work, but executed correctly, it can drive advocacy through inspiration, build credibility, provide great insight into a brand’s target audience and, ultimately, drive sales. By implementing a strategy, you can manage your content as a business asset to help you achieve your goals.
Consumers today are now in control of a brand’s reputation and success more than ever. They are used to switching off if they don’t like what you are trying to tell them, and if you share something they don’t agree with, or don’t find interesting, then they won’t bother digesting it. If your content is relevant to your audience and offers something unique, interactions will increase and your brand’s messages will cut through the noise.
It's no good having amazing content if you cannot then get it seen. We specialise in getting your great content the attention it deserves.
Through seeding content on highly ranked sites and social channels, brands can experience a boost in reputation and reap the rewards when it comes to SEO. On occasion, it can also be beneficial to boost relevant, highly shareable content through paid promotion to further extend its reach and get it in front of a niche group of consumers.
Influencer outreach and engagement
As part of your outreach campaign planning you need to identify the right influencers to get your campaign off the ground. We have already built these relationships with bloggers, freelance writers, celebrity agents and individuals from the world of business and enterprise. We can help!
To get a particular message across, rally buyers, and reach the right people at the right time, we turn to influencers. We’ve built strong relationships with a huge and varied online network and can give brands access to a highly influential resource. They’re great in identifying opportunities to respond to gaps in the market, as well as helping you gauge what content will work with your audience.