Influencer Outreach

We have vast experience managing influencer engagement campaigns, working with some of the most high profile bloggers and social media influencers across all sectors.

Our Expertise

Influencer Outreach

The term 'influencer' is thrown around a lot these days, but does anyone really get what one is? You can bet your bottom dollar that we do! Bloggers, vloggers, celebrities and the great and good of the social media world all come under the 'influencer' umbrella and reaching out to these people as part of campaigns for the brands and clients we work with is a job that we do well. We have vast experience of managing influencer engagement campaigns, working with some of the most high profile bloggers and social media influencers across all sectors.

Vast experience working with influencers

Blogger outreach, influencer engagement, stakeholder management. Call it what you will, we have been creating and executing these kinds of campaigns for over 10 years. Influencer engagement has become a grey area in the word of marketing in recent years, thanks to those cheeky folk in the Search Engine Optimisation world trying to pester them for links to their clients' websites, but no such shenanigans go on with our campaigns. If you want some reassurance of just how in-the-know we really are, our head Yeti Andy Barr even set up a blogger engagement and outreach panel at the Performance Marketing Insights Conference in London, discussing influencer-driven campaigns with three prolific fashion bloggers.

Natural relationship building

We never take a blanket approach to our influencer outreach. We have access to an opt-in database of more than 10,000 bloggers. These are all individuals who not only run blogs, but have also said that it is ok for us to contact them on behalf of brands and individuals who want to work with the blogosphere. We let them know about the client campaigns that we are working on, and our knowledge of the various sectors means that we can put together targeted lists of influencers that we know would be interested in hearing about the kinds of campaigns that excite them.

Online reputation management

One of our first Blogger Engagement campaigns was for a transport company that was trying to repair its reputation after a few operational issues and we were called in to help find supporters of the brand from the affected communities. We helped to build a Brand Ambassador program that would help the company understand the issues in the various communities in which it operated and this was so successful that it was rolled out nationally.

Product sampling

Product PR campaigns and blogger outreach go together like the Queen and Prince Phillip. Kim and Kanye. Posh and Becks. Influencer outreach is a must for those looking to get the word out about a newly launching product, because offering samples for review could result in some high impact exposure for your brand. We have worked with bloggers and influencers during a number of product PR campaigns, in the health, beauty, fashion, food and technology sectors and we're pleased to report that every single one of these has resulted in influencer-driven coverage.

Content creation

In some circumstances, we're required to create content for clients in order for us to actually have something to reach out to influencers and bloggers with that's difficult for them to say no to. This could be an infographic, video, some concept images, a widget, a feature or perhaps a research-driven story. Our influencer outreach strategies vary from client to client, but they are always, without fail, *big word alert* meticulously planned out.

Taking things social

As we mentioned earlier, most influencers and bloggers worth getting to know will be found on social media, whether that's Twitter, Instagram, Facebook, Pinterest or one of the other platforms that all the cool kids are using these days. So, if it's an influencer outreach campaign you're after to get the word out about your brand, product or personal profile, you can pretty much guarantee the activity will have some crossover into the social media realm. Good job we're skilled in the realm of social media strategies too then, hey?

As you can see from the above examples, be it influencer outreach for crisis communications support, organising blogger based events or simply product reviews and alike, we specialise in creating bespoke campaigns that are tailored to your specific needs and goals.

Get in touch

As you can see from the above examples, be it influencer outreach for crisis communications support, organising blogger based events or simply product reviews and alike, we specialise in creating bespoke campaigns that are tailored to your specific needs and goals.

Get in touch

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hello@10yetis.co.uk