Not only do people read stories online, but they also share them. Talk over the breakfast table while perusing the weekend papers is all well and good, but how about when that discussion can be broadcast to tens, or even hundreds, of people – all at once? Such is the power of social media! The fact that news outlets often feature their own active and well-respected social media accounts, through which they will also tweet or post their stories, means that the initial hit can be far more wide-reaching; plus, readers will be able to share the stories with their entire network in seconds, just through a couple of clicks.
Social media sites are growing in popularity every day, with the likes of Facebook, Instagram and Twitter at the global forefront, and new social media platforms appearing every week. Social media marketing does not just relate to networking sites, it also incorporates blogger outreach and influencing online social and industry commentators.
This encourages the buzz that we are always looking to generate with our campaigns and helps clients not only get bang for their buck, but also tune in to the discussion around the campaigns by monitoring the comments, likes and shares that come from their news.