Organic Search

Our skilled team of search marketing experts apply fresh-thinking methods and results-driven mentality to create an organic search strategy to help your brand stand out from the crowd.

Our Expertise

Unpaid Search Results

Organic Search is also known as ‘natural search’ or ‘unpaid search results’, in contrast there are also paid search results. As the name suggest, paid search results are more like adverts, whilst organic search results are more reliant on the relevance and domain authority, along with other organic factors.

SEO Rankings

Your Search Engine Optimisation (SEO) ranking determines how easily potential customers can find your business online. This is becoming more and more significant for businesses because, not only do you need an online presence, you also need to be easily discoverable. Most potential customers look for services either from recommendations or searching online using a search engine. The latter is where we can help; most websites generate their traffic from search engines, this is why we need our websites to rank highly. There are many factors that need to be considered when creating an organic search strategy, for example domain authority, how your website is structured, relevance and the keywords associated with your business.

Search Engine Algorithms

Each search engine, such as Google, Bing, Baidu and Yahoo!, have their own algorithms - we don’t know exactly what they look for, and they get updated now and again, but they do provide some guidelines that help us with our organic search strategy. We are always looking out for the latest SEO tips and changes.

Domain Authority

Domain Authority was developed by Moz - it provides websites with a score out of 100, using their calculations, to forecast how well a website will rank on search engines. Their calculations are based on their predictions of factors used in search engine algorithms.

Website Structure

The structure of your website also plays a part in your SEO ranking, so it’s important that your web pages are structured in the right way for search engines to easily index your pages and display them in the search results. The website needs to look appealing to the user too in a bid to decrease the bounce rate. Search engines take this into account, especially because if many users leave the site quickly it generally means the site was not what they were looking for.

Relevance and Keyword Analysis

We use keyword analysis to find the perfect keywords for your brand, assisting your brand’s discoverability via search engines. These keywords are used to make sure search engine users are finding the relevant results. This part of the process is both easy and hard to achieve; the reason is because it’s easy to choose keywords for your business (these are usually word that come to mind for your particular industry), however these keywords are going to be highly sought after, with your competitors using them too. Ensuring you stand out from your competitors, the keywords need to be drilled down to be as specific as possible. There are many influences as to what these more specific keywords need to be, for example who your target audience are, which industry you are in, where your company is located and your specialities. With these influences in mind we can find out what keywords potential customers uses and determine which ones we can make use of.

Even though it’s important to include keywords in your content, it is more effective to make sure you use these keywords in a relevant and natural environment; many have been penalised for including content to stuff keywords with little to no practicality. Search engines are very clever and can spot content that have not been written to provide information or answers the users’ needs.

Other Factors

With our current experience, we have found that there are a few extra factors that can help to boost your SEO rankings. Firstly, we can optimise your page titles and meta tags, which in turn can affect your SEO ranking and how your website is listed in search engines. Secondly, we need to factor in regular updates to your website, which can be as simple as adding new blog posts or even just updating information on your ‘About us’ page. This is important to ensure that both current and potential new customers have new and engaging content to read and share. Thirdly, making sure the information on your site is up-to-date promotes a positive and trustworthy brand image. Lastly, making sure your page speed is optimised plays a part in your SEO ranking.

Offsite SEO

You can also improve your SEO ranking away from your own website; for example, you can have really good relations with other businesses where you have an agreement in place that you both link to each other’s websites. This approach is especially beneficial if the website linking through to yours is already highly recognised and has a high SEO ranking. Apart from getting mentions on other websites, you can also get mentions on social media, helping to increase your traffic and boost your SEO rankings.

Get in touch

Want to get your website to rank higher in the search engine results? Get in touch now and we will be happy to assist.

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