We use keyword analysis to find the perfect keywords for your brand, assisting your brand’s discoverability via search engines. These keywords are used to make sure search engine users are finding the relevant results. This part of the process is both easy and hard to achieve; the reason is because it’s easy to choose keywords for your business (these are usually word that come to mind for your particular industry), however these keywords are going to be highly sought after, with your competitors using them too. Ensuring you stand out from your competitors, the keywords need to be drilled down to be as specific as possible. There are many influences as to what these more specific keywords need to be, for example who your target audience are, which industry you are in, where your company is located and your specialities. With these influences in mind we can find out what keywords potential customers uses and determine which ones we can make use of.
Even though it’s important to include keywords in your content, it is more effective to make sure you use these keywords in a relevant and natural environment; many have been penalised for including content to stuff keywords with little to no practicality. Search engines are very clever and can spot content that have not been written to provide information or answers the users’ needs.