We can offer both photography and video options for packshots, depending on budget and on how you want your products displayed. Our rates are very competitive and we are transparent from the initial quote how much the finished videos or photographs will cost.
Video is the way the industry is moving when it comes to packshots for websites, photography gives a less honest look at the product, customers have more trust in video as it’s harder to fake. It’s been proven that incorporating video packshots into your website can increase purchase conversions by 20-25%. (eMarketer) User experience is improved and user returns are less likely when they’ve been able to look over the product online in a packshot video before purchasing. It gives an authentic feel to online shopping, and customers feel more comfortable with buying products when it feels as if they have a full feel of the product.
Photography is still a useful and glossy way to portray an item. Photography packshots are less time consuming and can sometimes work out cheaper than video options. Our photography is of an extremely high standard and you will be happy with how we can make your product shine. We can provide multiple angles of a product allowing a customer to get a full view of an item. A high quality image can really impact the impression given to a customer, if they can see a product in close-up detail they are more likely to move ahead with a purchase as they’ll know what they’re getting. We can also offer a dual package of both photo and video packshots which can be shot at the same time saving money and hours.