How It Works
Paid search is essentially an advert on search engines. Unlike static adverts that you usually see on websites, paid search changes depending on the user’s search input, therefore your listing will be relevant to the user and potential customers, promoting genuine click-throughs.
Genuine click-throughs are important for businesses as they help the Search Engine Optimisation (SEO) rankings, determining how highly your website is ranked outside of the advertisement section of the Search Engine Results Page (SERP). View our organic search page for more information on how we can help you improve your SEO ranking.