Core principles
The search and digital industry is constantly changing, but the core principles of becoming a resource that an influential website wants to link to is still just as valuable in the eyes of many search engines and search engine optimisation (SEO) folk, ourselves included, as ever. 10 Yetis has always stayed one step ahead of the game when it comes to PR for SEO and we've got the results to prove it. We have an in-depth understanding of what is required for such campaigns and know what stories, ideas and content can be excellent fuel in the race to get to the top of the search engines.