PR for SEO

Core principles

The search and digital industry is constantly changing, but the core principles of becoming a resource that an influential website wants to link to is still just as valuable in the eyes of many search engines and search engine optimisation (SEO) folk, ourselves included, as ever. 10 Yetis has always stayed one step ahead of the game when it comes to PR for SEO and we've got the results to prove it. We have an in-depth understanding of what is required for such campaigns and know what stories, ideas and content can be excellent fuel in the race to get to the top of the search engines.

Link-Building campaigns

Many people come to us with purely authority link building briefs because they understand the power that websites with a high domain authority can bring. Others may be emerging from a Google penalty that has resulted in them having to disavow or write off links from times gone by that have caused them problem; and may need new, quality links coming into their site. We have worked on every kind of link-building campaign and in some cases have delivered hundreds of high quality links for clients with PR for SEO briefs.

Tailored, ethical campaigns

We work to understand exactly what our clients want to achieve from their link building campaigns and then create tailor-made strategies in order to make sure that we deliver tangible and measurable SEO results. We use a variety of content marketing ideas in order to attract the attention of websites from around the world. Our rules are the same as they have always been: we never, ever buy links, we never engage in any form of dubious practice and we encourage people to link to our clients because of engaging content and unique campaigns. We're all about white hat SEO campaigns that are all above-board and deliver all singing and dancing results for our clients.

In-house resources

From concept images and web widgets through to interactive infographics and short viral films and video clips, we have the skills and resources in-house to produce high quality, sharable content. Our Yetis have a varied skill set, covering public relations, social media, video production, web development, graphic design, search engine optimisation and content creation. We have it all in our PR for SEO arsenal. We'll always ensure that the campaigns we deliver are cost-effective and, most importantly, really work.

Measuring results

One of the bugbears of PR activity is that is it notoriously difficult to measure. Clients want to see a clear return-on-investment, which can be difficult with some more traditional campaigns and approaches. However, PR for SEO is much easier to measure and we have a number of ways of doing so. Using a combination of SEO tools, such as Moz, Google Analytics, Search Metrics, Ahrefs and SEMrush, we are able to analyse the impact of our PR for SEO campaigns, to monitor such metrics as traffic, bounce rate, domain authority, follow/no follow links, which content is attracting the most links and lost links (where a media outlet may have removed a link that was initially given). We offer clients in-depth reports on a weekly and monthly basis, as well as detailing top-line SEO results on an as-it-happens basis.

The situation

One of Catena Media’s betting websites, FootballTips.com was operating in a hugely competitive sector and could not break onto page one of Google for its vital core term “football tips”. The company asked 10 Yetis to create an online public relations strategy that would help with their overall search engine optimisation campaign.

The Campaign

10 Yetis devised a multi-level online PR campaign plan that included day to day news-jacking, a pro-active series of release around engaging and quirky sports betting content and also a series of rich media ideas such as videos and online widgets.

We needed to take into account that the national, and larger online media had their own sports betting affiliate partnerships with other gambling and financial services companies. This meant that they were less likely to use media stories that would promote their rivals.

With the above in mind, we had to create media stories that were more consumer and lifestyle related rather than just focused on the sports press.

The results

We took the ranking for the term “football tips” from page five of Google to Page One, position 4, within 6 months of starting this campaign. We achieved Follow Links from every target demographic media outlet including The Sun, The Mirror, LadBible, Huffington Post, Daily Star and many other high authority and high-ranking media sites.

On the months where we launched Rich Content (widgets, videos etc) we achieved in excess of 80 pieces of coverage with over 50% of these including follow links.

Campaigns ran from 2017-2019.

What Catena Media said:

"We came to 10 Yetis as we needed help with our SEO and link building. If someone were to Google "football tips" before we started working with Harriet and the 10 Yetis team, we were appearing on page 5 of results. After just a year of working with them, we had jumped to result number four on the first page. Amazing results." - Alex Philpott, www.footballtips.com