Is your activity truly social?
Who is old enough to remember the gold-rush of every brand wanting a website and hastily posting up a site that was not fit for purpose? In the end, brands had to try and repair the negative attention that their old sites attracted.
Social media is very much the same. Every brand went out and tried to do whatever they could to get as many followers or likes to their social channels. Fast forward a few years and thousands of brands have built huge follower numbers that look good in theory, but deliver very little in terms of engagement.