The tech media community
In particular, what we find most rewarding about working on tech campaigns is how receptive the tech media community is. We have spent the last 10 years building relationships with journalists across all sectors, but we have had particular success with those at the forefront of the technology industry. In our experience, tech journalists are very passionate and hugely knowledgeable in their field; keen to hear relevant news and always open to topical discussion and debate, which proves for some great opportunities for clients.
These relationships are key to maintaining coverage, which we have proven time and time again with launches for the likes of apps, web widgets, online software and web sites.