Social Media - Days of the Year Calendar

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10 Yetis 2022 Social Media Calendar

Napoleon Hill once said: “Plan your work and work your plan”. Though this may sound like a great Yoda impression, Mr Hill was right and social media is no exception to this.

The great minds at the Yeti HQ have carefully crafted an aesthetically pleasing social media calendar so you can stay in the loop with all the exciting, weird and wonderful days of the year during 2022. This is a great starting point to work from when creating your Digital PR campaigns or social media strategy, as it allows you to map out a timeline with the most important days during your campaign.

The ever changing landscape of social media can be hard to keep up with. With the rise of social media platforms like Tik Tok and LinkedIn, algorithm changes and Instagram Reels, it’s becoming even harder to be seen on social media. How is it possible to stay relevant, I hear you ask?! By keeping up with the trends, people!

It’s time to stay in-tune with the latest trends that will make or break your campaigns in 2022; whether that be design, content, posting tactics or simply finding that perfect GIF to share. Using our incredible days of the year calendar, you will be able to stay topical and current, but also show the fun side to your brand by being involved in some of the wacky days like #GoBareFootDay. Disclaimer: We will not be held responsible for any foot fetishes or events that occur as a result of.

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Take Inspiration from Our Favourite Social Media Campaigns

We hope our days of the year calendar has offered you plenty of inspiration for your 2022 social media campaigns, but if you’re still feeling a bit stuck for ideas, these wonderful campaigns should resolve your creativity block!

Innocent and its ‘blue’ drink

Innocent has a great reputation of being super cheeky and playful on socials, but this one came out the winner for us. In 2019, they announced the launch of their new blue smoothie on Twitter. Sounds pretty basic right? Except for one small thing. It wasn’t particularly blue.

This stirred up a great fuss and started a brilliant conversation around the drink. Followed up with the involvement of Duncan James from the well-known band Blue, this campaign really takes the biscuit. It’s still not blue though.

Nike – For Once, Don’t Do It

After the death of George Floyd shocked and appalled the world in 2020, Nike responded with their support for the Black Lives Matter movement on social media. Playing on their slogan “Just Do It”, this time they encouraged people to “For Once, Don’t Do It”. This simple yet effective post showed just how powerful and moving the use of social media can be.

Spotify Wrapped

Every year, as the year comes to an end, your Instagram feed and Twitter timeline will no doubt be filled with colourful little squares of everyone’s favourite tunes. This is all because of Spotify’s handy little feature that will collate all of your top listened to songs and artists from that year and make them all pretty for you to, of course, share on your social media! This campaign is a great utilisation of user generated content all accompanied with a nice little branded hashtag.

Brewdog – Vote Punk

In December 2019, on the day of the General Election, Brewdog offered a free beer to anyone who voted! All you had to do was share a pic outside your polling station or show your postal vote with the hashtag #VotePunk. Keeping it neutral, the brand didn’t care who you voted for as long as you voted. A great campaign that encouraged everyone to vote, all whilst promoting their craft beer – because really who stops at one?

Greggs – Vegan Sausage Rolls

Similarly to Innocent, Greggs is another brand that really flourishes on social media with its tongue-in-cheek wittiness. They launched their innovative vegan sausage roll in a satirical, dramatic video that introduced the baked good in the same fashion Apple do their new iPhones. The video – launched on YouTube – now has over 80k views.

Whatever the year brings, we hope it’s a great one and that you enjoy this social media calendar as much as we do!

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