Fun in the sun

Sunshine.co.uk is an independent online travel agency that launched in 2007 and 10 Yetis has been handling the public relations activity for the site since 2008.

If the name didn’t already give it away, the online travel agency specialises in sunny holidays overseas in destinations such as Spain, France, Turkey, Egypt and even as far as the Caribbean.

There are sister websites of sunshine.co.uk, which include bonvoyage.uk, an online cruising travel agency, Tenerife.co.uk, a website specialising in holidays to the largest of the Canary Islands and also airporttransfers.co.uk, a website people can use to book their, well, airport transfers. The head honchos at sunshine.co.uk love a key word domain!

How We Get sunshine.co.uk In The News

Our public relations activity for sunshine.co.uk has always been about increasing awareness of the travel agency through online, print and broadcast media coverage. We have also been part of the travel agency’s link building campaign, in terms of ensuring that our online media coverage for the site contains links wherever possible; subsequently having a positive impact on the search engine optimisation (SEO) of the website.

So, in order to get sunshine.co.uk’s name out there and make sure the site is on people’s minds when they come to booking their holidays, there are a number of activities we focus on.

First of all, we create press release from polls and studies carried out by sunshine.co.uk, focusing on holiday habits, behaviour and insights. Each week, we also send a roundup of the best travel deals to travel journalists to try and get sunshine.co.uk into the ‘late deal’ columns.

We also work with sunshine.co.uk to create topical travel and holiday related features for journalists, or work with our media contacts to find out what they’re working on that sunshine.co.uk could contribute towards. Examples of these features include articles such as ‘How to get a bargain break abroad’ and ‘Top 10 tips for making it through a long-haul flight with young children’.

We have also worked with sunshine.co.uk on the creation and promotion of microsites, such as spoof British holiday website rain.co.uk and also weekoffwork.co.uk, which enabled people to generate funny excuses that they could use when talking to their boss to get time off work and book a quick escape.

Very occasionally, we have also worked with journalists to help with a press trip. We sent a journalist from Cosmopolitan magazine to Ibiza and, on her return, she reviewed the hotel she’d been staying in and the places she’d visited whilst she was there. Of course, sunshine.co.uk was mentioned in the piece, which highlighted how someone can get from their desk to the beach in 24 hours (sunshine.co.uk specialises in fast online bookings that mean a user can book and travel within a very short space of time).

More recently, we worked on some concept images off the back of a survey sunshine.co.uk ran to see which celebrity body parts made it onto the list of the dream beach bodies. We created an image for what the male body would look like and what the female body would look like once all the celebrities’ body parts were put together. This was picked up by the Press Association and received media coverage on almost every regional/local news website in the UK.

Our Results For sunshine.co.uk

Since we started working with sunshine.co.uk back in 2008, we have secured hundreds of thousands of pieces of media coverage for the online travel agency. The site has appeared in almost every national newspaper in the UK, but our coverage has also reached further afield. Our global PR coverage for sunshine.co.uk has appeared in countries such as Australia, France, America Germany and many other territories.

We’re now in a position where travel journalists actually contact us for information from sunshine.co.uk and story ideas, rather than it always being the other way around. We’ve built strong relationships with travel editors at various newspapers, magazines and websites, which helps with our day-to-day pitches for sunshine.co.uk and certainly improves coverage levels.

On a regular basis, you’ll usually see sunshine.co.uk mentioned in the late deals columns of the Sunday Mirror and The Sun, amongst others.

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