99 PINES

The Solution

From our research into May Hill we found that there was an old tale about there being 99 pine trees at the top of the hill, and no more were able to grow. This tale we thought brought out the community feel of the town and how word can spread across the years. This reflected the social brand 99PINES wanted to be, so we came up with the name 99PINES.

Visually we wanted to go for a quite bold and abstract approach, where we represented the 99 pine trees using a pattern of triangles as a brand motif. This created a very unique and contrasting style which could be adapted across many different platforms. The logo was created using a bold 99, and a more natural and organic styled ‘PINES’ in order to show the bridge between the brands contemporary and natural influences.