Outdoor Swimmer Shop

The Solution

We wanted to create a visual identity which captured the adventure of open water swimming alongside the stability and digital nature of the online retailer.

We opted for a logo and brand system using simple and versatile shapes that encompassed the fluid and directional flow of water, with the circles representing the .com and the digital aspect of the brand. Combining these shapes together in different ways as part of this wave pattern allows us to trigger brand recognition both with and without the logo.