Our social media team worked closely with the National Trust on the social media and influencer engagement strategy for its Quarry Bank campaign. We worked with the National Trust on influencer identification and monitoring social media channels for conversation opportunities, so we could build engagement around the overall campaign.
About Quarry Bank
Quarry Bank can be found in Cheshire and is home to one of the most well preserved mills of the Industrial Revolution; a cotton mill that was built in 1784. The mill features Europe's most powerful working waterwheel and the historic building is surrounded by beautiful gardens and ancient woodland. Quarry Bank is open to members of the public, who can step back in time and learn about the workings of the mill and the people who would have spent their days there at the height of its operations.
What We Did for The National Trust
The National Trust appointed us to work on the strategy for the Quarry Bank Mill fundraising campaign. We worked closely with the charity's in-house team on the project, to ensure that the very best results were achieved and that the social campaign delivered a strong return on investment in terms of raising its profile to a new demographic and audience. We also focussed on blogger engagement, researching and contacting relevant bloggers surrounding the campaign to organise a blogger meet day at the Mill.
We wanted to convey the prestigious and historic values of the National Trust brand whilst also making more people aware of the charity's work who may not have known about it previously. The blogging community were very receptive to the launch of Quarry Bank and it resulted in huge returns in terms of write ups, links and driving a high footfall to the area.
Working with such a well-known and much-loved brand as National Trust was a great experience and it was an honour to be involved with the campaign.