All About 10 Yetis

What has been your career highlight?

Jilly and I getting 10 Yetis off the ground with no prior Public Relations Agency experience has been a real highlight for both of us. Some of the most challenging campaigns have also been the most rewarding, especially in the crisis communications arena.

What coverage are your most proud of?

Every PR loves their first piece of coverage but mine was so long ago I forget what it was. It was from my Utility days and most probably related to moving a pylon and appeared in a regional paper.

In recent times, the coverage in the early days of 10 Yetis was always a huge buzz, so the Page 3 Lead in Metro for Tribewanted is a nice one to dine out on.

What has been your career highlight?

Prior to 10 Yetis I was fortunate enough to work in a complex technology role with some of the world's largest businesses and organisations and this was a huge buzz. Having said that, forming and growing 10 Yetis and managing such a great team has been an amazing journey and something Andy and I are very proud of.

What has been your favourite creative project?

There have been so many that I have loved. A simple Flash Game project that went on to be played by over a million people through to our own 10 Yetis site that has reaped the benefits of being built with SEO at the very forefront of the creative process.

Which campaign are you most proud of?

Client – launching education and careers website notgoingtouni.co.uk Agency – Developing and launching 10 Yetis' very own PR/journalist awards scheme The CRAPPs.

What is your favourite 10 Yetis cutting?

My first double-page spread in the Daily Express http://www.josephclough.com/blog/great-press-in-the-daily-express-with-joseph-clough/.

What was your first ever coverage?

I think it was probably for the brilliant Tribewanted.com - still clients!

Which campaign are you most proud of?

The campaign I am most proud of would have to be sunshine.co.uk. We've been working with the online travel agency since 2008 and having a client for such a long period of time is a very good feeling. I have worked hard to build up valuable contacts within the national media, such as the travel editors of the daily papers, and within travel trade publications and online. This has enabled me to secure regular coverage for sunshine.co.uk in the places that matter most and I really enjoy working on the account.

What is your favourite 10 Yetis cutting?

My favourite cutting happens to be a very recent piece of coverage that I secured for experience day website Wish.co.uk. After much planning to invite journalists to Wish.co.uk's Zombie Boot Camp experience, the Metro, Pocket-lint, CNET and FHM all attended the first media day; resulting in a page three lead story in the Metro a couple of days after and a piece on the Metro's website, with a link (the holy grail of online coverage for web-based clients). On the day of coverage, Wish.co.uk saw their best day of sales to date, selling thousands of pounds worth of Zombie experiences, and got more traffic than they had ever received in the past.

What was your first ever coverage?

My earliest piece of coverage was for a reactive statement we issued on behalf of rightmobilephone.co.uk, after Vodafone announced it had plans to sell Apple's iPhone. The statement was picked up by Reuters and subsequently got picked up elsewhere.

Which campaign are you most proud of?

Definitely the H20 Shower Powered Radio campaign. We were taken on to fulfil a brief to launch the world's first water powered radio, which I was lucky enough to manage on a day-to-day basis; and the coverage just flew! We recently won a CIPR Pride West of England Gold award for the campaign, which I'm incredibly proud of.

What is your favourite 10 Yetis cutting?

I think my favourite cutting would have to be a profile piece in The Observer on our client Vivian Blick, who invented the H2O Shower Powered Radio. The article was a great, focussed piece on him and the product; so I couldn't have asked for a better piece in a great national publication.

What was your first ever coverage?

If my memory serves correctly, my first piece of coverage was a quarter page on page 7 of the Daily Mail. I was chuffed to say the least!

Which campaign are you most proud of?

The campaign I am most proud of is Chaat! Magazine. We've been working with Chaat!, who are the official magazine of the British Curry Club, since February this year, but they've generated some brilliant coverage and have been great to work with. My favourite single campaign was the curry perfume, which gained a page three exclusive in the News of the World. Their 'Top of the Poppadoms' chart, rating Britons' favourite curries, also had amazing coverage in almost every national paper which was brilliant.

What is your favourite 10 Yetis cutting?

My favourite cutting for 10 Yetis has to be my first ever piece of national coverage, which was on the Daily Telegraph website. Either that or the first piece of coverage I got for our American client on the LA Times.

What was your first ever coverage?

My first ever piece of coverage at 10 Yetis was on OK! Online for a story from MyVoucherCodes.co.uk. I started my 10 Yetis career in October and the story was from one of the first press releases I had ever written, about the top 10 scariest celebrity parents for Halloween.

What has been your career highlight?

Anytime I can see the results from something I've worked on and the positive effect it's had on our client's business. I haven't got one highlight in particular, but starting to work with 10 Yetis and some well known clients is one of them!

Which brand do you think uses Social Media the best?

I love Innocent's quirky style on and offline, they stick to their core brand messages whilst still being funny and friendly. They have a really loyal following across Twitter and Facebook as a result.

What campaign have you had the most fun working on?

Working on a series of online videos with Confused.com has been great fun!

What has been your career highlight?

When I did the seemingly impossible and arranged a luxurious awards ceremony for 200 people in just under a month! I managed to get some fantastic sponsors on board too to really add the cherry on top!

What has been your favourite marketing campaign?

For the launch of the Nokia X6 we arranged two huge flashmobs: one in the middle of Birmingham town centre and the second at the Parliamentary debate at the University of Birmingham where we already had a fantastic captive audience. It was so exciting to pull it off - twice!

What has been your career highlight to date?

It has to be getting my client in tech press all across the world with a release around American consumers who prefer iPhone 5 over the iPad Mini – we had coverage from America, UK, Asia and even Russia and Finland!

What has been your favourite campaign to work on?

My largest American client, CouponCodes4u.com, would probably get the vote as it was the first client I took on. It is a client with many moving parts as I am not only representing the website, but the Founder as well so it keeps me busy!

What has been your favourite piece of coverage?

Too many to mention but if I had to pick one, it would probably be the iPhone 5 vs. iPad Mini story as it proved to me how influential technology is in today's world and how interested consumers are in the latest tech gear. But a close second would be getting the client into NY Times, USAToday, LA Times, Huffington Post and MSN Living with great write-ups and more importantly, great links.

Which campaign are you most proud of?

Probably MyProtein - this was a very diverse campaign, leading to MyProtein products featuring in health & fitness and lifestyle publications as well as the brand being mentioned across national print and online publications.

What is your favourite 10 Yetis cutting?

This has to be coverage for TopGutscheinCode in "Bild" in Germany, featured on the front page!

What was your first ever coverage?

The first coverage I achieved was for MyProtein in France – a release based on the results of a survey we conducted about French men comparing their physical attributes to those of other men was picked up by a news agency and published in a number of French nationals and lifestyle magazines.

In one sentence, tell us about your role at 10 Yetis

I am the office manager whose role is to ensure the smooth running of the office, dealing with clients and staff.

What is it like working with a large team of creative types

Challenging, interesting, fun and never dull.

What has been your favourite moment at 10 Yetis so far?

Driving to work one morning and seeing a Yeti at the side of the road supporting local radio.

What is your role at 10 Yetis?

I am the Tech Yeti whos job it is to build cutting edge web applications on behalf of 10 Yetis and their clients. As a qualified PHP web developer I have experience in PHP and frameworks such as CodeIgniter, HTML, CSS, jQuery and Search Engine Optimisation. I also look after the day-to-day running of the company's technical equipment and communications.

What has been your favourite project so far?

I really enjoyed working on The CRAPPs. Not only is it a fun and innonative idea but it was enjoyable creating the website which takes full advantage of the latest website development and design technologies such as HTML5 and jQuery. The project continues to be a huge success attracting thousands of daily visitors and ranking very well for all of the target keywords.

We are currently looking for a Business Development Manager.

Interested? Apply and take a look at the role profile here