10 Yetis Reveals the Results of the Largest Piece of International Research into Journalists Loves, Likes and Loathes.
International digital media and public relations agency 10 Yetis has unveiled what it thinks is the largest piece of research into what journalists love and like.
Over 2,600 journalists from France, the UK, America and Germany took part in the research that was carried out between 10th January 2013 and 22nd February 2013.The largest proportion of journalists that took part worked for the biggest media outlets in each territory.
We undertook the research as we have clients in each of the territories and we wanted to understand how we could improve upon our existing communication strategies in each of the areas.
We asked the same 11 questions to journalists from each country that ranged from how they research stories and what their biggest daily pressures are right through to the ways in which they want to be sent images and where they turn to when looking for more information on companies.
Speaking about the research, Andy Barr, Head Yeti at 10 Yetis said,
"The results make for an amazing read, but then I would say that. There are some staggering responses such as 91% of the German national media journalists admitting to using Wikipedia to research stories, and also the fact that 45% of journalists in the UK and USA making comments about public relations and search engine optimization executives calling to try and get links on their online stories being one of the big harassments that they face in their day to day work."
He continued, "We think this is the largest piece of research of its kind that has ever been undertaken and we did it so that we could get a better understanding of how we can improve our own work as we represent clients in each of these countries."
You can read the full white paper by clicking here.
To read the full press release about this White Paper, click here.
By Andy Barr, Head Yeti of 10 Yetis Public Relations
10 Yetis is a UK based public relations agency with a core focus on Tech and Consumer digital media.
For more information on 10 Yetis visit www.10Yetis.co.uk, tweet @10Yetis, call 01452 348211 or email hello@10Yetis.co.uk
Resources to help your campaign spread virally across the media:
- Social Strategy:
- Video Creation:
- Seeding of Content:
Due to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes.
Jonathan Hedger, Marketing Manager Totaljobs Group
10 Yetis PR has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.
Mark Pearson, MD MyVoucherCodes