10 Yetis Examples of Good and Bad PR - Monday 8th April 2019

It's Monday, it's wet, it's grey and it's wet. Oh, and it's Monday. I'm back with the good and bad PR from the past week, which thankfully means that I don't have to cover any April Fools shenanigans; every cloud eh?

Good PR

For our first story we're off into the world of TV, and the hotly anticipated Line Of Duty series. Whilst it's one of the only things on TV that I'm yet to watch, I hear that it's very good, and brought the Beeb it's biggest audience of the year, so they must be doing something right.

In a genius move, the BBC has released a dictionary for the hit series, explaining what some of the initials and codewords mean, including the likes of 'OCG', which stands for Organised Crime Group. A great response to fans of the show who have been voicing their lack of understanding of some of the show's acronyms.

Next, a heartwarming story involving a seven-year-old girl and a Swedish furniture company (which sounds like it could be the plot of a new sit-com). Seven-year-old Charlotte wrote to Ikea to inform them that their flags in the Springvale area were boring, and that there should be more unicorns on them; a theory that I think works for all walks of life.

ikea responded in brilliant fashion; responding to Charlotte to inform her that they will be using her ideas for their flags for a two-week period beginning on National Unicorn Day. Was the letter real? Who knows? Who cares? It makes for a great story either way.

Bad PR

Remember at the end of Year 6, where you go around with a Sharpie on the last day of school and write your name(or a phallus) on people that you will probably never see again and never really liked? Well, the good news is that you can now buy that style of shirt.

Yes, for the generous price of £790, you can get a shirt from Vetements, styled like a school leavers top, with scribbles all over it. I don't claim to understand fashion, but there is little chance that you will see me buying this shirt, even if I did have £790 to throw away.

The culprits for the next piece of bad PR have - luckily for them - failed to be identified, but I think the 'faux-pas' still needs highlighting, seeing as it's a seemingly recurring theme.

A nameless card company has been caught out selling cards that are claimed to be sexist. One, in pink (because that's a girl colour) says 'You're the kind of girl I'd buy flowers for', whilst the other, in blue (boy colour) says 'you're the kind of boy I'd make a sandwich for. Aside from missing the glaringly obvious, that flowers smell great and for everyone, the cards send a terrible message and are at best, incredibly stupid and at worst, harmful.