10 Yetis Examples of Good and Bad PR - Tuesday 3rd December 2019

It has been a while, but I am back with the weekly dosage of good and bad PR. So, without any further ado, let’s get right into this week’s good and bad PR!

Good PR

Who doesn’t love a story that includes dogs? Well, couple that with Christmas and you have Westfield’s latest PR stunt. They have set up a dog-sitting nursery, where they will look after your dog whilst shopping. If you are interested in their doggy day care, you have to book an online slot before going. What is better than doing your Christmas shopping before returning to pick up your worn-out dog, who has had the time of its life playing with other dogs.

Our next bit of good PR comes from Celebrations; last year there was a little bit of criticism aimed at Celebrations for putting Bounty behind door number one of their advent calendar. However, instead of learning from mistakes and putting something better behind door number one, they have opted to double down and put Bounty behind not only door number one, but also two. Let’s be honest Bounty is not ideal, and we all know Malteser are the best in class (although we do have some hard core Bounty fans in the office, shout out to Harriet.)

Bad PR

The first bit of bad PR comes from the big coffee chains across the UK as it has been found that high street hot drinks can contain up to 23 spoonsful of sugar. At a time in society when obesity is a massive problem, these figures are alarming and could cause people to stop drinking at these places. Before these figures were released consumers would be unknowingly drinking more sugar than they thought, sometimes equalling more than their RDA. The only route for these high street coffee shops is to release some sugar-free alternatives and try and reduce the amount of sugar put into these drinks.

Secondly, comes RSPCA who admitted they send horses to slaughter for cheap pet food instead of rehoming. To combat this, they do say they are only sending horses who are diseased or dying, but it still doesn’t do much for the image of the RSPCA, because people will feel like they are picking and choosing which animals deserve their attention. You would think there would also be more humane options available for sick or dying horses.

Finally, it has recently come to light that people looking to participate in Miss World are not allowed to be a mum. It is ridiculous that such rules are still in place in the 21^st century, and they should definitely look at changing this as soon as possible so mothers can take part.