Free Press Release Initiative

Here at 10 Yetis, we know start-ups and charities. We’ve worked with many companies in their infancy over the years, from the likes of Just-Eat and MyVoucherCodes to carwow and Huel, as well as many charities, such as WaterAid and National Trust. As such, we know how instrumental a PR campaign can be when it comes to fast growth at the start of a brand’s journey and the fundraising efforts of budget-restricted charities.

We have decided to give a little something back to start-ups and charities.

Each month, we will select one start-up company and one charity to gift one free press release to, in order to help with their attempts to raise brand awareness to help any of their objectives.

To nominate your own company/charity, or one that you think would most benefit from a freebie press release, select the relevant option below, and then fill out the short form. We will pick one start-up and one charity to help each month.






If you are nominating a charity or start-up and don't work there, please enter your own details, but make sure you have a contact there. This will ensure that we are able to provide the free press release for them.

Open Terms and Conditions
  1. The charity and start-up selected each month will receive one press release each only, which will need to be claimed and distributed within three months.
  2. 10 Yetis will advise on the best angle for the press release, to stand the best chance of getting coverage. However, if there is already an angle that the charity or start-up has in mind, 10 Yetis can make that the focus of the press release (if the agency feels confident that the story will perform well).
  3. The free press release will include: idea generation (i.e. picking the best angle for the release), writing, distribution and sell-in (over the phone) of the press release, plus a report of coverage.
  4. The press release is not guaranteed to generate media coverage, but 10 Yetis will make the best effort to ensure that it does.
  5. 10 Yetis will spend a maximum of two weeks trying to generate media coverage for the press release, from the point when it is distributed; after which the efforts will cease.
  6. The start-up or charity will receive a free digital copy of the press release to use after our efforts have ceased, in case they wish to use it for ongoing PR or marketing activity.

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