10 Yetis Insight Blog- How To Tie Your Digital PR into Social Media Activity

In the current online marketing climate there is a heavy emphasis placed on the importance of businesses engaging with social media and embracing their potential audiences; one cannot justify investing in a digital public relations strategy without considering how to make the most of a social media strategy to work alongside it.

Here are just a few ways that we here at 10 Yetis Digital try to utilise all our resources regarding PR campaigns for clients, and tie-in activity with social media actions.

Engaging with journalists

It can be really demotivating as a PR to have put a lot of creative effort, time and thought into a PR campaign, only to find that when you come to check google for coverage nothing has been written on your clients story. Worse still, when you start to ring them up to see whether they have seen your press release yet, they actively tell you they don’t want/didn’t like your story.

Whilst this should feel like a lost cause, all is actually not lost. Adding some time and effort into sharing your story with some relevant journalists on twitter (providing they have a public account and are actively promoting the fact that they don’t have a problem being pitched to via social media) has actually proven to be VERY effective for us Yetis.

Just the other week I experienced this myself with a client story that wasn’t receiving any love via the traditional route of pitching. After doing my research and seeing who was likely to be interested in the story though, I managed to secure it three pieces of national coverage in the space of an afternoon through the power of my charms, persuasion and social media skills!

Engaging with influencers

Influencer outreach can work well alongside digital PR campaigns and it is something that we are really keen on developing on behalf of our clients. Engaging with influencers such as high profile bloggers, vloggers and popular Instagram users is something that can be really effective, if implemented correctly.

Whether through a promoted piece of content, video or a free trial or product; having a genuine seal of approval on respected social media pages from an individual that has the respect, attention and influence over members of your client or brands key demographic and audience will prove to be extremely beneficial.

As well as promoting your clients product or service amongst the existing audiences it reaches out to; working with influencers can also put them in front of a wider demographic of people and potential customers that otherwise would not become engaged.

Sharing content

This one may sound a little egotistical, but as far as I am concerned one of the great things about generating fab pieces of client coverage (apart from keeping your boss and client happy) is being able to share the pieces you are proud to have secured with your friends and acquaintances on your own social media pages.

And why shouldn’t you?

As well as bragging to your peers, fellow PR professionals and potential future employers about how good at your job you are, the examples you exhibit to your followers will also potentially bring your attention to other businesses and companies who might be looking to hire a PR agency.

Content plans for social activity

In order to successfully implement a totally successful cross-platform campaign, a PR professional should also be utilising key dates and events that could help to influence the effect on coverage for a client, and making sure that events or key occasions that are likely to be trending on Twitter and Facebook are planned out in a PR and Social strategy that will allow you to gain maximum exposure and coverage.

Obviously this advice is completely subjective, and the direction that a company or brand decides to take with regards to their PR and social efforts should be completely tailored towards their specific and needs. Hopefully this will get the creative juices flowing!