10 Yetis Meet the Team: Jamal Lawrence, Social Media Exec

Full name: Jamal Lawrence

Title: Social Media Executive

How long have you worked at 10 Yetis? Five weeks

Tell us about your career path before joining 10 Yetis:

I have a wide range of experiences within different working environments. My initial career was within the football industry as a professional footballer. After deciding to step down into part time semi-professional football, I began the process of launching a footwear and fashion label called Estrada UK. From starting the business, I fell in love with the process of growing the account across the different social media platforms. This then led me to pursue a career within social media.

Tell us an interesting fact about yourself:

I am a massive foodie, despite my love for the gym and football. This isn't the best of combinations, as you can imagine. By leaving my food-indulged days strictly to the weekends, I have found a way to manage my cravings!

What has been your career highlight so far?

Landing my first football contract within football was a major highlight for me. However, launching Estrada UK is one of my favourite personal goals that I have achieved. The whole process prior to our first release was a difficult time, but two years well spent working behind the scenes. I've gained some important like lessons from these two experiences.

What's your go-to karaoke song and why?

It has always been R Kelly - Bump and Grind. However, since the whole #MureRKelly scandal, I would go for something less controversial, like Drake - Best I Ever Had.

What PR/Social/Digital campaign (none 10 Yetis) have you most admired?

Pretty Little Thing has been the leader of innovating proven ways to market effectively across social media in recent years. Their use of social media influencers has been proven to excel the business and gain a great following of their target audience. The use of campaigns such as the Maya Jama collection was an intuitive way of targeting one of the hottest prospects in the social game at the moment and a great use of branding with their marketing strategy. I have no doubt that they will continue to grow as a brand and be known as a real force within the fashion sector.