Facebook Advertising, Twitter TV spot, Instagram Live replay & more - Social Media News - Insight

Advertising made easy - by Facebook

Facebook has been making the job of delivering adverts easier and easier for advertisers, and they’ve done it again by releasing two new features that will help to test and deliver ads.

Mobile is becoming more and more important in engaging customers and that is why creating the best adverts for mobile users is so important. Firstly, Facebook launched the Creative Hub last year to help advertisers create the best ads for its mobile platforms, and now it is testing a new tool to help creatives get real insights on their content based on previous results from real users. The company revealed that the tool would “provide a snapshot of video results, giving advertisers the insights they need to optimize their creative based on real metrics.” Being able to see how your video will engage with your audience is extremely beneficial in creating an effective story.

The second tool is already available and it allows advertisers to share mocked up ads with their partners within the creative hub. This second tool has been created by Facebook to “improve teamwork between media and creative teams, reducing the steps needed to deliver final assets”.

Twitter attacks from all angles

Twitter has launched a “TV Spot” to bring in a larger audience. Focusing on the music industry featuring Chance The Rapper and the new tagline #SeeEverySide, he asks his Twitter followers for song requests before his concert, and receives various requests, comments and questions from fans and non-fans alike. The video sets out to show how twitter can voice all opinions from every angle which benefits its users.

In a blog post twitter bragged that the platform is the only one that can spotlight “every side of the conversation, at the speed of twitter”. This endorsement and new use of twitter looks to be something that could really revitalise the engagement audiences have with twitter and the celebrities that use it.

Instagram introduces Live replay

Live videos are all the rage, they’ve had their downs, but they’re back on the rise and are becoming extremely popular. One platform that is really pushing the new medium of storytelling is Instagram as it has introduced its new feature which allows users to replay their live videos and share them with their followers. This makes the video available for the next 24 hours so no one misses it.

By adding this new replay ability more views are expected to be achieved and the likelihood of returning content will be increased. Instagram is clearly on the right tracks as its growth has surpassed snapchat (Its rival in this feature) with over 250 million story users. Crazy I know, but this new feature really is looking to benefit the bigger Instagram users and companies looking to sell through Instagram stories without spamming their followers with multiple posts.

Community or Audience – you decide!

The question has been asked hundreds of times, what is better for a brand to build? A large audience or community?

Social media is based around the hierarchy of who gets the most likes and who has the most followers. But what benefit does the number of followers and likes actually provide if they don’t turn into sales? Is the size of the audience or the engagement of a community more important?

The experts argue that community should be thought about first, communities by nature are interactive. With more and more content being readily available on social media platforms reaching your targeted followers is very important, and the platforms help create communities for their users.

Engagement is dead!

Engagement is dropping at an alarming rate to the disgust of many brands and influencers, meaning brands are using the platforms less and less to broadcast their products. It looks as though the next steps for big brands is changing the way they use social media platforms, using social as a media channel rather than using it as another network to sell.

It’s bound to happen really, with the sheer amount of posts and content being created organic content just isn’t having the same impact it had. This is even more visible on Facebook as its new algorithm favours personal content over page content.

So what should businesses be doing? Reach should be the focus, engagement should be forgotten about for now, while brands focus on reaching the right audience. An example of this is Mountain Dews “#PuppyMonkeyBaby” which looked at the way we use social media differently pushing a weird yet shareable video. According to BBDO, these campaigns have proven to be 75% more effective for their clients. You can’t argue with the facts can you.