10 Yetis Good and Bad PR - Monday 30th June 2008

Jill Tovey

Jill Tovey, Head Creative Yeti

30th Jun 2008

Rich today, and I hope you all had great weekends!

Good PR

Good PR today goes to Glastonbury, and festivals in general. After much Britishness over the last few weeks; with claims that UK festivals were going downhill faster than Vanessa Feltz and Rick Waller on a tandem, Glastonbury seems to have saved the day.

It was a bold move to book a hip-hop headline act, one that had previously ensured the annual festival's place in the blog for all the bad press it was getting in the run-up. I must admit to still being a bit sceptical of the decision to have a hip-hop headliner, but in terms of the media, however, we needn't have worried. Besides Amy Crackhead's Rocky Balboa impression (both in terms of 'singing' and punches thrown), Jay-Z et al stepped up and reinstated public interest in summer festivals again. The Brooklyn rapper arrived on stage miming a metaphorical 'middle finger' cover of Oasis' 'Wonderwall', which quite frankly didn't go down as I'm sure he planned it. When you're trying to hit back at criticism (Noel Gallagher made his negative feelings about Jay-Z headlining quite clear), you don't sing/mime an anthem that the British public love a band for. This was proved when the crowd started singing along!

Bad PR

Britain's biggest housebuilder, Taylor Wimpey has warned of a significant downturn in the UK market, and said it will have to cut the value of its land and building sites in the UK and abroad by £660 million, which is bound to be bad news for them and their stakeholders. The housing giants also confirmed that they are seeking an emergency cash injection from major shareholders - as much as £500 million. The company blame lower rates of sales for their current situation, and say that they will update the market in due course.

The moment Amy 'the lady you'd love your kids to look up to' Winehouse punches a fan who apparently touched her.

Jill Tovey

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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