10 Yetis Examples of Good and Bad PR- Thursday 16th February 2017

Harriet Dalwood

Harriet Dalwood, PR Account Exec

16th Feb 2017
10 Yetis Examples of Good and Bad PR- Thursday 16th February 2017

It’s good and bad PR time, Thursday edition. I hope you all like my choices for today! – Harriet

Good PR

My pick for good PR goes to Google today as their CEO replied to a young girl who had written a letter expressing her desire to work for the company.

In her letter Chloe Bridgewater, 7, writes that her father said she could ride on slides, go-carts and sit on bean bags if she managed to get herself a job at Google. Best motivation in the world.

Chloe writes in the letter that she is great at spelling, sums and reading and even adds that this was the second letter she had ever sent. The first letter went to Father Christmas…so cute!

For her trouble, Chloe managed to get a personalised reply from the CEO of Google, Sundar Pichai who said that he was looking forward to seeing her application.

He wrote:

"I'm glad that you like computers and robots, and hope that you continue to learn about technology.

I think if you keep working hard and following your dreams, you can accomplish everything you set your mind to - from working at Google to swimming in the Olympics.”

Chloe’s dad has since said that Chloe is now even more eager to do well at school and go to work for Google. Adorable.

Bad PR

Today’s bad PR goes to VO5 after a father believes a tub of the stuff burned his scalp.

Lee Hardy, 24, for Leeds has said that he noticed sores appearing on the top of his head after purchasing a pot of VO5. Just a few days later he realised that hair had started falling out in clumps and the sores had become dry and patchy.

He has said:

“After using the product for a few days, my head started to become dry and itchy. When I looked in the mirror, I was horrified and my hair was falling out in clumps.

I have used the product in the past and didn’t have any issues, but I bought a new pot in January and started using it again.

I used the putty to spike my hair up in the centre, and that’s the part of my scalp that has been directly affected.”

He has since shaved his head and wants to get the bottom of why this has happened. He has been offered a £20 voucher by VO5 which he thought was an ‘insult’.

He commented on this gesture:

"Why would I need voucher for hair products when I have just lost my hair."

Unilever have said they will be investigating.

Harriet Dalwood

Harriet Dalwood, PR Account Exec

I recently graduated from University of Gloucestershire with a Degree in Journalism. I love the buzz of working agency side and have previously helped organise and manage events for global brands. I am an avid gamer and can often be found playing Final Fantasy VII.

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