10 Yetis PR News

Jun 18th 2013

10 Yetis Examples of Good and Bad Public Relations - Tuesday 18th June, 2013

Good morning/afternoon beautiful savvy people. Christina here with the latest Good and Bad PR, enjoy after the jump!

Good PR
The latest technology to hit our TV screens is soon to be released later this year according to the latest tech rumors - Ultra-High Definition TV, or UHD, is set to change TV technology as we know it. At the moment, most TV viewers watch high definition or 1080HD television, but with UHD TV, viewers will be able to watch shows as if they are watching a scene out of their window, leading to a much more pleasurable experience.

Public Relations

Various broadcasters are already experimenting with higher definition pictures, some of which are said to include more than 33 million pixels, more than 16 times today's supposed 'high definition'.

To prepare for the new line of TVs, both LG and Sony are already selling sets with 84 inch screens, at a cost (think over £20k and upwards).

Why is this Good PR you ask? No longer will celebrities be the only people to install enormous cinemas in their living rooms - everyday people will be able to live it up as well! Bring on the new big screen TVs as I want to live like a rockstar too!

Fair play technology, fair play.

Bad PR
The big health news this morning is even though many Brits are finally taking their personal health seriously and are cutting back on sweets, fatty foods and unhealthy takeaways, many of us are getting even fatter. That's right - even though the average personal eats 600 fewer calories each day than 30 years ago, we still weigh 30lb more. The latest research from the Institute of Fiscal Studies, claims that sedentary lifestyle, i.e. less exercise, is one of the main factors to why we are still gainging weight.

The study, which will be published later in the summer, also claims that outside the home, many Brits are eating and drinking higher calorie food, from lunchtime sandwiches and lattes. To add insult to injury, the study also revealed that we now weigh close to 14kg more than people of the same age group 30 years ago.

Public Relations

As more Brits are suffering with diabetes, health disease and even obesity, this study shows that there is still a lot to do when it comes to losing weight and leading a healthier lifestyle. The news also does not spell good news for the government as they have spent millions of pounds on various healthy living programmes, which seem to have done nothing to alleviate the current health crisis.

Perhaps it is time to start exercising more and getting out of the office at lunch time? Just a thought!

	Christina posted on 18/06/2013		post a comment

Jun 17th 2013

10 Yetis Examples of Good and Bad Public Relations - Monday 17th June 2013

Guten tag meine Freunde! Here is Monday's good and bad PR....enjoy!

Bad PR

Chessington world of adventures is getting the prestigious award today, as 40 people ended up stranded on one of their rides. Apart from actually dying on a rollercoaster, getting stuck is one of the biggest theme park fears. So it's not great when it actually happens. And it's especially not great when it's plastered all over the media. I imagine when parents say 'Hey kids, do you want to go to Alton Towers or Chessington World of Adventure?' Alton Towers will be getting the most hands in the air. It probably does anyway, but I'd be surprised if kids even get the choice this summer. Bad PR to you Chessington.

Public Relations

Good PR

I wouldn't really call this good PR necessarily but I'm going with it anyway. High five to Justin Rose for being the first Englishman to win a golf major since Sir Nick Faldo in 1996 and the first Englishman in 43 years to win the US Open since Tony Jacklin. The reason it's taken so long to happen is simply because it's such a tough feat to achieve. So huge congratulations to the man. Get in the hole! I really hate it when over excited Americans shout that...but it was the US Open after all so I'll excuse myself in this one instance. In your face America!

Public Relations

	Lloyd posted on 17/06/2013		post a comment

Jun 14th 2013

10 Yetis Reveals What Getting On Homepage of Slideshare gets you

Andy back again...

I didn't used to be a stats geek, I used to be a normal functioning member of the PR and Marketing industry but over time, and as the industry has evolved I have become fascinated by stats.

One of my career goals has been to get a slide deck onto Slideshare home page and this week, after lots of attempts, that happened.

It was the Gangnam Style presentation "the Viral Marketing Playbook, how Gangnam Style Went Viral" that is around a year old but I delivered at the recent #SASCON conference in Manchester. It was a last minute thing.

Anyway, the presentation has been a real success for us and had around 23k of views before #SASCON. That being said, going through it as #SASCON triggered another 500 views (looking at the Slideshare stats).

This must have triggered something in the back end of Slideshare because this week I got a random Tweet from them saying that it was being featured on its homepage. I checked and couldn't see it but after 4000 refreshes it duly appeared.

The results of being featured on the homepage are quite interesting. The deck for an extra 900 views on the day it was on there and then a further 600 the day after. So in total, 1500 new views.

The views are great, but the leads are the bit that matters and we had around 150 new leads on the day it was on the homepage. This tells me that the audience were really bought in and engaged, as that is a hell of a conversion rate in terms of views/downloads. it also tells me that there is still lots of interest in Psy and Gangnam Style.

Just for completeness, without the homepage promo, the deck was attracting around 100 views per day, which I think is fairly good.

Overall, this presentation has blown all the others we have ever done out of the water and a big thanks to #SASCON and Slideshare for the promo.

How Did Gangnam Style Go Viral? The Viral Marketing Playbook from Andy Yeti-Barr

Andy, out

	Andy posted on 14/06/2013		post a comment

Jun 14th 2013

10 Yetis Examples of Good and Bad Public Relations- Friday 14th June 2013

Hi All! Emma here with today's Good and Bar PR examples. Have a good weekend!

Good PR
Ever thought to yourself when trudging through the mud, "My God I wish my wellies played music to cheer up this rainy day." Well hold on to your hats friends, because that day is HERE!

'Bloom Boots', created by Bloom FM, come with a built-in sound system that connect to any Bluetooth enabled music device- be it your phone, a sound system or anything else. They then magically play your music wirelessly through the speakers in your wellington boots, making for a magical music experience.

The boots also have a nifty waterproof pocket in them to keep your mystical musical device dry, and a bigger pocket in the left boot to store other festival essentials- such as dry shampoo or a portable shower* (*these may not fit in, but take it from me, they are festival essentials).

Great idea from Bloom FM which has got some great PR - well done them.

public relations

Bloom Boots.. music for your feet.

Bad PR
Oldbury Academy in the West Midlands is in some hot water after it was revealed that the school planned to offer £200 in bribes to students to pass their English and Maths GCSEs.

Thought to encourage hard work to get good results, the scheme would be funded by the school's coffers, and would be offered to those predicted a D at GCSE in order to encourage the students to achieve a 'pass' C grade. The scheme has undoubtedly come under heavy criticism, most notably because it was actually seen to encourage 'mediocrity' by encouraging pupils to achieve a less-than brilliant C grade.

Not a smooth move Oldbury Academy, who are most likely to be doing some heavy PR firefighting today.

	Emma Kent posted on 14/06/2013		post a comment

Jun 13th 2013

10 Yetis Examples of Good and Bad Public Relations - Thursday 13th June, 2013

Good morning! Christina here, taking over Thursday's Good and Bad PR. Excited? Let's go!

Good PR
As a fellow Swede, I thoroughly enjoyed reading this article found on the Guardian; apparently everyone's favorite furniture store, Ikea, has decided to start selling exact miniatures of its best known products so children can create their own Ikea styled doll houses. After polling parents and children, the store found that children want a 'more modern style' for their doll house. As many doll house materials and miniature furniture can cost parents hundreds and hundreds of dollars/kronor/pounds, the store saw an opportunity and come August, their new Huset range will start showcasing 1:15 scale replicas of their best known products.

Public Relations

Now this is a clever move by the furniture empire. Everyone knows Ikea and most flats in London is furnished with their stuff. By making miniature doll furniture for children, the store is already catering to the next generation of spenders so when get tired of playing interior designer, the can move on to the real stuff.
So well done to Ikea for a clever idea!

Bad PR
If you haven't heard of Lululemon, the yoga apparel design company, you will now. The Canadian company has landed in hot water as of late due to its transparent yoga attire i.e. you could see your fellow yoga partner's breakfast. Having loads of yummy mommies complaining is one thing, but having to recall your best selling yoga pants is another. To top off their latest run of bad news, the company's CEO, Christine Day, has decided to hand in her resignation after reports of further production problems and other top employees, such as the firm's chief product officer, Sheree Waterson, leaving the company.

Public Relations

The firm seems to be struggling to find its foot in the market and to make matters worse, stocks have plummeted so it will be an uphill battle for the next CEO to bring the company out of troubles and convince consumers to continue to pay top dollar for exercise gear.

Only time will tell if the company can get its act together but for now, it will have to accept the Bad PR award. Sorry!