10 Yetis PR News

Feb 3rd 2012

10 yetis Examples of Good and Bad Public Relations- Friday 3rd February 2012

Emma here with today's Good and Bad PR examples. Have a great weekend everyone!

Good PR
I'm going to give today's Good PR award to critics' target of the moment Lana Del Rey, who has managed to stick two fingers firmly up to those who have been questioning her talents of late and clinch an album number 1 in 11 countries across the World.

Lana has been coming under some serious stick recently, largely due to a lack-lustre performance on Saturday Night Live; as well as a discovery of her previous singing persona pre-record label wizardry. Many critics labelled her album as 'dull and dreary', and questioned her ability to be ready to even record an album.

Her Good PR today therefore came at an excellent time for the song, proving that even if the critics don't like her, she's very much liked in 11 countries across the World!

Bad PR
Today's Bad PR goes to the provocatively named 'Top Totty' beer, after it was banned from a House of Commons bar after one female Labour MP found it to be sexist.

Top Totty blonde beer, which depicts a scantily clad blonde woman wearing bunny ears on its pump plate, greatly offended Labour's equality spokesperson Kate Green after she discovered it was on sale in a House of Commons bar; demanding that it be removed from sale there for 'demeaning women.' However, the demands have caused some bad PR for the MP herself, who has now come under fire for her 'humourless' approach.

Not great for the beer in question with slurs against its depiction of women, but on the flipside has got them some nice coverage.

public relations

Top Totty beer... is it sexist?

	Emma Kent posted on 03/02/2012		post a comment
	Tweet

Feb 2nd 2012

10 Yetis Examples of Good and Bad PR - Thursday 2nd of February 2012

Hello, Julia here on a mighty cold Thursday, awarding the 10 Yetis Good and Bad PR awards for today;

Good PR

Innocent smoothie always likes to capture our imaginations and have a little fun. Especially for Valentine 's Day it has launched a dedicated site, which allows consumers to generate their own "love label" to print out and stick onto a smoothie bottle.

The Innocent logo, which shows a circular face with two eyes and a halo, has been altered so the labels look more heart-shaped.
Some lucky people out there will be woken up with a delicious smoothie on Feb 14th, but are you expected to keep the plastic personalised bottle as a keepsake?

Fancy a go? Click Here

Bad PR

Its bad enough getting hair in your food in a restaurant, so how about a false fingernail in your tesco's sandwich!

Katie Sellers from Truro had exactly that, she was eating her salmon and cream cheese sandwich when something crunched between her teeth she was horrified to discover the nail.

She said: 'I felt physically sick. It wasn't a nice nail - it was discoloured and dirty.'

Enough to put you off for life!

	Shaun posted on 02/02/2012		post a comment
	Tweet

Feb 1st 2012

10 Yetis Examples of Good and Bad PR - Wednesday 1st of February 2012

Hello again,

Julia here, on day three of my work experience, at Yeti HQ, here is today's Good and Bad PR awards, hope you have a great day!

Good PR

Today's 10 Yetis Good PR award goes to Sainsbury's, especially their customer manager, Chris King, who has charmed the nation this morning as he announces he has rebranded tiger bread 'giraffe bread'. This comes after receiving a letter from a confused 3 year old girl, say wrote to tell Sainsburys the bread looks more like a giraffe than a tiger.

In respone to the girls letter Chris King wrote: 'I think renaming tiger bread giraffe bread is a brilliant idea.

The girl's letter and the supermarket's reply, were posted on Facebook; and have now viral eight months later with over 150,000 'likes'. Sainsbury's last night said it had given in to popular demand and started selling the new loaves from yesterday.
A little inspirational moment, one person can make a difference!

I cant want to get my hands on some!

Bad PR

Todays 10 Yetis Bad PR award goes to L'Oreal after they admit to airbrushing (again).

The Advertising Standards Authority(ASA) has announced a ban on the magazine advertisement for L'Oreal's Revitalift Repair 10.It ruled the image 'misleadingly exaggerated' the performance of the product.

L'Oreal have also had their Julia Roberts advertising campaign banned in the past for the same reasons.

L'Oreal respond to this; 'The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.' The company admitted the image had been subsequently retouched.

For me and a lot of others out there this is just one massive indication IT DOESNT WORK! L'Oreal are going to pull something genius out the bag to recover from this second banned advert in a year.

	Shaun posted on 01/02/2012		post a comment
	Tweet

Jan 31st 2012

10 Yetis Examples of Good and Bad PR - Tuesday 31th of January 2012

Hello,

Julia here, hope you are having a great day so far, here are today's 10Yetis good and bad PR awards.

Good PR

Today's 10 Yetis Good PR award goes to Hovis. Bringing the sandwich into the world of art; headlined 'A homage in Hovis' famous paintings from the 20th century are replicated in edible form on one side of buttered bread by arty U.S. duo Brittany Powell and Tae Kitakata.

American artist Georgia O'Keeffe revolutionised the tradition of flower painting in the 1920s.

Imitating famous pieces from, Mondrian, Klimt, Rothko and more the duo make national news, hopefully inspiring people to be more creative in the kitchen.

What a lovely surprise that would make in your lunchbox!

Bad PR

Nobody likes change, but the new timeline style Facebook page is not being supported by users, a survey of 4,000, 8%, of respondents said they agreed with the change.

When details of the plans were announced, Twitter users had mixed reactions.

They included: 'I dont want a timeline on my Facebook - why do you force me to have one?' and 'I hate Facebook timeline design with a vengeance. More frippery and less function. Why are they forcing it on us?'

Why not keep it as an optional feature and keep everyone happy hey! Naturally Twitter is using these negative reactions towards Facebook, to their full advantage, to turn upset Facebook fans to the world of Twitter.

	Shaun posted on 31/01/2012		post a comment
	Tweet

Jan 30th 2012

10 Yetis Examples of Good and Bad PR - Monday 30th of January 2012

Here we are on 'Happy Monday' and today's examples of good and bad PR by our lovely work experience Yeti, Julia.

Good PR:

'Mickey Mouse' University courses have generated a great deal of media coverage in the past, but it would seem Rutgers University, in New Jersey, has taken things to a new level. The uni is offering potential students the opportunity to gain a qualification in Beyoncé herself!

In charge of the course is Rutgers PH.D. candidate, Kevin Allred, who explained the importance of the course on the university's website:

"She certainly pushes boundaries. While other artists are simply releasing music, she's creating a grand narrative around her life, her career, and her persona."

Beyoncé - If there was ever doubt, you really know you've really made it now.

Bad PR

It's another sad day for the British public transport system. Yesterday, the British transport police were called to Inverness train station to handle a security melt down caused by a 4ft haggis.

public relations

All is back to normal now, as officers promptly 'escorted' the problematic mock-up savoury pud, which read 'this haggis needs friends', off the premises.