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10 Yetis PR News

Oct 17th 2014

10 Yetis Examples of Good and Bad Public Relations- Friday 17th October 2014

Happy Friday folks! Scott here to bring you today's Good and Bad PR, enjoy!

Good PR

I have to admit that I am not David Cameron's biggest fan (in fact, I can't stand him) but I have to give him props today.

Our Prime Minister has today made history by become the first Tory PM to send his children to a state school. It's great to see that perhaps the Tories are actually associating with the 'normal' Briton these days.

Whilst I can't help think that it is a bit of a PR stunt with the upcoming general election, but it is a positive move to show that Cameron has faith in our state education system.

It pains me to say... but well done David Cameron!

PR BLOG

Bad PR

Today's Bad PR award goes to the social media app, Whisper.

The app, which claims to be the safest place on the internet through promising it's users anonymity whilst using it. The app encourages users to share personal data about their lives anonymously.

It has been revealed today that the company has been tracking it's users and spying on them. It's dreadful PR for the relatively small app, who will undoubtedly lose their users as it's anonymity was it's USP.

PR BLOG

PR scott 10Yetis scott posted on 17/10/2014

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Oct 16th 2014

10 Yetis Examples of Good and Bad Public Relations- Thursday 16th October 2014

Hi folks, here's your beloved Yeti round up of what's good and bad in the world of PR today.

Good PR
So, this is a controversial one. Sarafan Advertising Agency has been hitting a lot of headlines recently for their advertising stunt, which involved plastering 30 white vans in Moscow with a huge poster of a woman's breasts in the hopes of attracting attention and promoting the sides of the vans as effective marketing space. Which, I think it's safe to say, it did.

It also caused 500 car accidents, due to distracted drivers being too busy swooning over the plastic pair to pay attention to the road. Subsequently, it has received some 'negative' press attention for causing so many road accidents, but hey - the message worked, right? And their ads are now on a fair few international major news channels. This isn't the first time that the female form has had the power to cause collisions on the road, with another famous marketing stunt being the Wonderbra 'hello boys' billboard campaign, now heralded as one of the most memorable advertising campaigns in the world.

So who cares about a few damaged bumpers (or teenage girls' self esteem etc etc). The agency intended to show how much attention the vans could attract and, on that basis, the only thing the stunt can be criticized for is being too good.

PUBLIC RELATIONS

Bad PR

The latest findings released by the Citizens Advice Bureau have revealed that young people in debt, aged under 25 years old, are far more likely to have accumulated their financial problems by borrowing from pay day lenders than banks themselves. This brings about the question of why they don't feel they can or want to contact their bank if money is tight, rather than looking for external help from a specialist loan company.

In order to avoid an subsequent naming and shaming, the mainstream banks need to jump on these findings and explain the ways in which they speak to young people and help them with their finances, both when things are tight and also to recover back to financial security.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 16/10/2014

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Oct 15th 2014

10 Yetis Examples of Good and Bad Public Relations- Wednesday 15th October 2014

Happy Hump Day PR fans! We're half way through the week and the weekend is in sight. Today's instalment of 10 Yetis' Good & Bad PR contains Mark Zuckerberg and Children in Need. Enjoy - Scott!

Good PR

I had to admit, I've never been Mark Zuckerberg, the CEO of Facebook's, biggest fan. I gave him the Bad PR award back in August for his alternative 'motivational' techniques.

I think it's fairly evident that Zuckerberg read my Bad PR post, and was truly hurt by it. That is the sole reason for his latest efforts to get himself the Good PR award. The Facebook guru has donated a whopping $25million to the fight against Ebola.

Not only is it a fantastic gesture by Zuckerberg, it's also a great move to get him a bunch of publicity, with the Ebola outbreak being a very current issue, which has caused moral panic throughout the World.

Kudos to you Mark Zuckerberg.

PR BLOG

Image Courtesy of CNBC

Bad PR

Today's Bad PR award is given to the BBC's Children In Need Organisation. Now, many of you might think that I am completely heartless in doing so, due to all of the fantastic charity work that they do every year, but hear me out.

It has been revealed today that the BBC's Charity Organisation has £87.7million sat in their account, whilst they prepare to launch another appeal next month. Many will be totally angered that the money that they donate has not been used or given to the causes they back.

It was also revealed that in 2008, the BBC were investigated for keeping £100,000 of charity money. Coupled with the lack of activity with funds donated, this news could really damage this year's appeal.

PR BLOG

Image Courtesy of Mail Online

PR scott 10Yetis scott posted on 15/10/2014

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Oct 14th 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 14th October 2014

Hello and happy Tuesday from a very rainy and windy 10 Yetis HQ. Here's todays Good and Bad PR to take your mind off the quite frankly miserable weather.

Good PR

If I was to say the words 'McDonalds' and 'Chicken Nuggets' to you, I doubt you'd associate the company with receiving any form of Good PR.

Today however, that is exactly what's happening as the team behind the famous golden arches release a news series of YouTube videos aimed at dispelling the myths and rumours that have long-plagued one of the most famous brands in the world. "Are there lips and eyeballs in McDonald's beef?" and "At what point does the fast-food giant inject the pink slime?" are just two of the controversial points covered in the series of videos.

In a decision that clearly aims to put focus on McDonalds as a more transparent corporation, and to emphasise the quality of its food amid continued queries about its ingredients, these videos are not afraid to put some tough questions towards the bigwigs of the company. CNBC.com is reporting that Rickette Collins, McDonalds Director of Strategic Supply, says:

"There's no pink slime in any of our meatónot our beef, not our chicken, none of it,"

Whilst this does make me question if there was EVER pink slime in the products, you have to hand it to the company for being brave enough to put their practices under the microscope.


Bad PR

Judy Finnigan, or as you might know her, Judy off of Richard and Judy, is the recipient of today's Bad PR.

The presenter, journalist and author, who has recently become part of the ITV programme 'Loose Women', has landed herself in hot water after making some controversial comments on a recent rape case involving a UK footballer.

The 66 year old presenter appeared to be defending footballer and convicted rapist Ched Evans when she announced yesterday that he 'didn't cause any bodily harm' to the 19 year old woman he raped in a hotel room when she was too drunk to agree to consensual sex.

"He's served his time," she said on the popular daytime show to her fellow panellists.

"The rape and I am not, please, by any means minimising any kind of rape - but the rape was not violent. He didn't cause any bodily harm to the person. It was unpleasant, in a hotel room, I believe, and she was - she had far too much to drink. And you know, that is reprehensible, but he has been convicted and he has served his time. Now when he comes out, what are we supposed to do? Just actually refuse to let him do his job? Again, even though he has already been punished?"

The topic was being discussed as Evans, 25, is expected to be released from prison next week after being jailed in 2012, and understandably caused a huge twitter backlash.


PR Lauren 10Yetis Lauren posted on 14/10/2014

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Oct 13th 2014

10 Yetis Examples of Good & Bad PR - Monday 13 October 2014

Afternoon PR peeps, Nick here with the first of the week's Good & Bad PR Awards

Good PR

Today's Good PR Award is going to the TV series the Walking Dead ahead of the premier of season 5. The popularity of the show is so great that there is no escape in the news or any sort of media outlet from the arrival of the new season.

Not only is the new season riding on the wave of the previous series' popularity, but an impressive marketing campaign with expertly placed teasers and trailer.

Let's hope that actual series leads up to the hype.

public relations

Image courtesy of the Daily Mail

Bad PR

Today's Bad PR is going to Snapchat after over 100,000 images have been leaked over the weekend with some users saying that the images include indecent images of children.

Snapchat have insisted that the leak did not come from their app stating that their servers were not breached at all for these images. Whether or not these images were obtained through snapchat, as with the iCloud issue earlier in the year, those affected will still automatically attribute the issue to the origin of the image, unfortunately for Snapchat, being them.

For all the snapchatters out there, the way to avoid this in the future is to only send through the snapchat app itself and not through third party apps.

public relations

Image courtesy of the Daily Mail

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PR Nick Sadler 10Yetis Nick Sadler posted on 13/10/2014

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