Wednesday, July 01. 2009
10 Yetis Good and Bad Public Relations - Wednesday 1 July 2009
Pinch punch first of the month!!!!
Good PR
For all men currently sat sweltering in their stiff work suit!
As I’m sat in our baking office, with 5 fans pointing towards my face and 7 windows letting the ‘air’ in, it comes as no surprise that the met office has raised a heat wave alert! Temperatures will be soaring over the next couple of days, reaching about 32C in some parts of the UK.
This warning comes with another strict warning; that all men should be allowed to wear shorts to work this week! This isn’t a problem in the Yeti office but the online response to this suggestion is going down a treat online as men all over the UK are ditching their trousers for the slightly cooler option of shorts!
Bad PR
Around 900 jobs are being axed by drinks group Diageo, the makers of Guinness, Captain Morgan and Tanqueray, which has been producing whisky since 1810.
The company is hoping to reduce costs by around £40million, to help their ongoing battle with the recession as cash-strapped drinkers reduce their luxury spending. After waiting for about 1 hour to get into the local discotech on Saturday I struggle to believe people aren’t buying alcohol but ho hum!
Not a good day for Diageo...but Happy Birthday to Guinness as they celebrate their 250th Birthday!!
Good PR
For all men currently sat sweltering in their stiff work suit!
As I’m sat in our baking office, with 5 fans pointing towards my face and 7 windows letting the ‘air’ in, it comes as no surprise that the met office has raised a heat wave alert! Temperatures will be soaring over the next couple of days, reaching about 32C in some parts of the UK.
This warning comes with another strict warning; that all men should be allowed to wear shorts to work this week! This isn’t a problem in the Yeti office but the online response to this suggestion is going down a treat online as men all over the UK are ditching their trousers for the slightly cooler option of shorts!
Bad PR
Around 900 jobs are being axed by drinks group Diageo, the makers of Guinness, Captain Morgan and Tanqueray, which has been producing whisky since 1810.
The company is hoping to reduce costs by around £40million, to help their ongoing battle with the recession as cash-strapped drinkers reduce their luxury spending. After waiting for about 1 hour to get into the local discotech on Saturday I struggle to believe people aren’t buying alcohol but ho hum!
Not a good day for Diageo...but Happy Birthday to Guinness as they celebrate their 250th Birthday!!
Tuesday, June 30. 2009
10 Yetis Good and Bad PR - Tuesday 30th June 2009
Good PR
AEG Live, the promoters behind Michael Jackson's previously planned O2 arena gigs have gained shedloads of good coverage today and could potentially save themselves a decent bit of money too if their scheme goes to plan.
Due to the unfortunate death of the legend that was, AEG were slapped in the face by karma (MJ initially agreed to 10 dates, which was quickly and by the sound of things rather surreptitiously upped to 50) and it looked as if they may have had to pay squillions in refunds to people who bought tickets.
But then, some bright spark had the idea that instead of a refund, customers could receive a limited edition MJ-designed ticket, which when the images go online tomorrow could work in the favour of the promoters as people forego the cost to pick up something which 'may be worth something' in the future. Even if only a relatively small percentage go for this option, they could potentially save themselves £millions.
The media have followed the story, plugged the URL the specially designed tickets will be featured on in the morning and generally not given the story the kicking it could have received. AEG haven't come out particularly well in the aftermath of his death though, with previous statements made by spokespeople as to the 'fitness' of Jackson coming under particular scrutiny, especially one that said 'he's got the stamina and body of a 20 year old', whilst his autopsy revealed he weighed just 8 stone at 5'10".
Bad PR
Cycling, (as much as I love it thanks to my past life barking tired monosyllabic orders at people whilst actually going nowhere), has taken a bit of a battering in the media today. Too much of it can affect male fertility, a study of triathletes has found.
The pressure and friction of the saddle against the groin, raised temperatures from tight-fitting Lycra (yet another reason not to wear the bloody stuff...) and intensive exercise, as well as the stress of pushing the body to its limit, may all contribute to sperm damage, according to scientists at the University of Córdoba.
A trip to the shops on the bike won't do it, but apparently 300km a week+ might not be best for your swimmers.
Lycra. Never a good idea.
AEG Live, the promoters behind Michael Jackson's previously planned O2 arena gigs have gained shedloads of good coverage today and could potentially save themselves a decent bit of money too if their scheme goes to plan.
Due to the unfortunate death of the legend that was, AEG were slapped in the face by karma (MJ initially agreed to 10 dates, which was quickly and by the sound of things rather surreptitiously upped to 50) and it looked as if they may have had to pay squillions in refunds to people who bought tickets.
But then, some bright spark had the idea that instead of a refund, customers could receive a limited edition MJ-designed ticket, which when the images go online tomorrow could work in the favour of the promoters as people forego the cost to pick up something which 'may be worth something' in the future. Even if only a relatively small percentage go for this option, they could potentially save themselves £millions.
The media have followed the story, plugged the URL the specially designed tickets will be featured on in the morning and generally not given the story the kicking it could have received. AEG haven't come out particularly well in the aftermath of his death though, with previous statements made by spokespeople as to the 'fitness' of Jackson coming under particular scrutiny, especially one that said 'he's got the stamina and body of a 20 year old', whilst his autopsy revealed he weighed just 8 stone at 5'10".
Bad PR
Cycling, (as much as I love it thanks to my past life barking tired monosyllabic orders at people whilst actually going nowhere), has taken a bit of a battering in the media today. Too much of it can affect male fertility, a study of triathletes has found.
The pressure and friction of the saddle against the groin, raised temperatures from tight-fitting Lycra (yet another reason not to wear the bloody stuff...) and intensive exercise, as well as the stress of pushing the body to its limit, may all contribute to sperm damage, according to scientists at the University of Córdoba.
A trip to the shops on the bike won't do it, but apparently 300km a week+ might not be best for your swimmers.
Lycra. Never a good idea.
10 Yetis Great Day Out at The Linton Festival
We had a very nice company day out at The Linton Festival which seemed to go down a storm - was maybe the free bar!
No casualties to mention, and the weather was awesome... not too hot but not too cold either.
The pics have come through and I thought I would share some of the better ones.
Fran P, Rich and his partner Emma
Yeti Emma and her Partner Tom Bond
The Best Team Shot I could Get
Another Crowd Shot
Rich going at a burger
Another Team Shot
Mike with the Guns Out
Yeti Brolly's on the Go
No casualties to mention, and the weather was awesome... not too hot but not too cold either.
The pics have come through and I thought I would share some of the better ones.
Fran P, Rich and his partner Emma
Yeti Emma and her Partner Tom Bond
The Best Team Shot I could Get
Another Crowd Shot
Rich going at a burger
Another Team Shot
Mike with the Guns Out
Yeti Brolly's on the Go
10 Yetis is Loving The Pitch 2009
For the last month or so we have been lucky enough to have worked with Sift Media on The Pitch 2009.
Competing in The Pitch 2009, entrepreneurs in five regions will present their product or service to a panel of leading business experts.
Five winners plus a wildcard entry selected by members of BusinessZone.co.uk will go through to a live grand final in London where a victorious entrepreneur will walk away with a package of business support prizes worth £50,000!
Emma and Rich have been to several of The Pitch's, in Bristol and Manchester and have said how much fun they have been and how impressive the candidates are.
We cannot wait to see who the winners will be.
Rich and Emma managed to grab some behind the scenes photo's...
10 Yetis at The Pitch 2009
Competing in The Pitch 2009, entrepreneurs in five regions will present their product or service to a panel of leading business experts.
Five winners plus a wildcard entry selected by members of BusinessZone.co.uk will go through to a live grand final in London where a victorious entrepreneur will walk away with a package of business support prizes worth £50,000!
Emma and Rich have been to several of The Pitch's, in Bristol and Manchester and have said how much fun they have been and how impressive the candidates are.
We cannot wait to see who the winners will be.
Rich and Emma managed to grab some behind the scenes photo's...
10 Yetis at The Pitch 2009
Monday, June 29. 2009
10 Yetis Examples of Good and Bad Public Relations 29th June 2009
Friday, June 26. 2009
10 Yetis Good and Bad Public Relations-Friday 26th June 2009
Good PR
The nation's sweetheart is back, no not Peter Andre fresh from his week in Cyprus, but Woolies!!! As news hit the nationals today that its new owner Shop Direct has brought the store back online. Nearly 100,000 shoppers logged on yesterday to welcome Woolworths in all it's pic 'n' mix glory!! Visit www.woolworths.co.uk and see for yourself!
Bad PR
Crikey, first the politicians, now the blooming BBC are getting stung over their expenses claims. BBC boss Mark Thompson claiming a whopping £78,000 in expenses over the past 5 years and who foots the bill, the general public again, with TV licence money. Tut tut, naughty man!
Also we feel we should mention the loss of two huge stars Michael Jackson and Farrah Fawcett last night, a sad day indeed.
The nation's sweetheart is back, no not Peter Andre fresh from his week in Cyprus, but Woolies!!! As news hit the nationals today that its new owner Shop Direct has brought the store back online. Nearly 100,000 shoppers logged on yesterday to welcome Woolworths in all it's pic 'n' mix glory!! Visit www.woolworths.co.uk and see for yourself!
Bad PR
Crikey, first the politicians, now the blooming BBC are getting stung over their expenses claims. BBC boss Mark Thompson claiming a whopping £78,000 in expenses over the past 5 years and who foots the bill, the general public again, with TV licence money. Tut tut, naughty man!
Also we feel we should mention the loss of two huge stars Michael Jackson and Farrah Fawcett last night, a sad day indeed.
Thursday, June 25. 2009
10 Yetis Good and Bad Public Relations-Thursday 25th June 2009
My first attempt at Good and Bad PR eeek!
Good PR
It's official eating salads is rubbish and pointless!! Long live the burger!! A brilliant survey conducted by Which, the consumer magazine which recieved blanket coverage today showed us the scary amount of calories and fat in seemingly innocent salads. Great pr for Which and great pr for Macdonalds, after years of fighting the stigma of how unhealthy they are they have practically just been endorsed as a healthy lunch time option. Brilliant, the big mac's are on me!
Bad PR/ A bit of a twitter rant, well really just a rant at Perez Hilton
Crisis management anyone?
I think the only person who is hated right now by the general public more than Jordan aka Katie Price aka whatever could possibly be Perez Hilton.
After Sunday's well documented fight, after a war of words between Perez and Will.i.am from Black Eyed Peas,where Perez took a punch, he responded by twittering to ask fans to CALL him an ambulance rather than just ringing on himself, I mean, are we being real?? And accused Will.i.am of being responsible for the thrown punch at first.
What Perez, the frightened and hysterical star neglected to then tell fans, who managed somehow to remain composed enough to send regular 140 character summaries of just how terrible it all was, was that it was not Will.i.am who had thrown the punch at all, infact it was their manager and that Perez had made a rather naughty homophobic remark to Will.i.am just moments before.
Perez had tried to win the pr war by bleating on incessantly, coming across like a slightly hysterical teenager who has just been told JLS are in the next room about how tramautised he was on Twitter, while his story fell apart.
He took further verbal beatings from stars such as John Mayer (god he is like ever not on Twitter?) and GLAAD the Gay and Lesbian Alliance Against Defamation organisation who were appauled by the comments Perez made, even more so considering he is gay himself!
Cue much grovelling apologies online again by Perez as he tries to walk away from this with his reputation intact, realising his lies have been recorded all over the internet.
Perez has still filed a lawsuit against the manager of the BEP who was responsible. Whatever your thoughts on whether the chubby little celebrity gossip blogger deserved his attack after the barage of abuse he daily dishes out or not, this is a clear case of not considering the information you are putting out into the public domain and the importance of thinking before you act so you don't come out with egg on your face, coupled with the fact that his irresponsible twittering might even cost him the lawsuit as all the holes in his story are recorded for all to see.
Good PR
It's official eating salads is rubbish and pointless!! Long live the burger!! A brilliant survey conducted by Which, the consumer magazine which recieved blanket coverage today showed us the scary amount of calories and fat in seemingly innocent salads. Great pr for Which and great pr for Macdonalds, after years of fighting the stigma of how unhealthy they are they have practically just been endorsed as a healthy lunch time option. Brilliant, the big mac's are on me!
Bad PR/ A bit of a twitter rant, well really just a rant at Perez Hilton
Crisis management anyone?
I think the only person who is hated right now by the general public more than Jordan aka Katie Price aka whatever could possibly be Perez Hilton.
After Sunday's well documented fight, after a war of words between Perez and Will.i.am from Black Eyed Peas,where Perez took a punch, he responded by twittering to ask fans to CALL him an ambulance rather than just ringing on himself, I mean, are we being real?? And accused Will.i.am of being responsible for the thrown punch at first.
What Perez, the frightened and hysterical star neglected to then tell fans, who managed somehow to remain composed enough to send regular 140 character summaries of just how terrible it all was, was that it was not Will.i.am who had thrown the punch at all, infact it was their manager and that Perez had made a rather naughty homophobic remark to Will.i.am just moments before.
Perez had tried to win the pr war by bleating on incessantly, coming across like a slightly hysterical teenager who has just been told JLS are in the next room about how tramautised he was on Twitter, while his story fell apart.
He took further verbal beatings from stars such as John Mayer (god he is like ever not on Twitter?) and GLAAD the Gay and Lesbian Alliance Against Defamation organisation who were appauled by the comments Perez made, even more so considering he is gay himself!
Cue much grovelling apologies online again by Perez as he tries to walk away from this with his reputation intact, realising his lies have been recorded all over the internet.
Perez has still filed a lawsuit against the manager of the BEP who was responsible. Whatever your thoughts on whether the chubby little celebrity gossip blogger deserved his attack after the barage of abuse he daily dishes out or not, this is a clear case of not considering the information you are putting out into the public domain and the importance of thinking before you act so you don't come out with egg on your face, coupled with the fact that his irresponsible twittering might even cost him the lawsuit as all the holes in his story are recorded for all to see.
Wednesday, June 24. 2009
10 Yetis Good and Bad Public Relations - Wednesday 24th June 2009
Some examples of Good and Bad Public Relations on this glorious day!
Good PR
Finally, Google Street Maps gets some good PR! The first ever Google arrest was made in Amsterdam last weekend!
A young boy had his phone and cash stolen from him on his walk home from school and months later, when Google Street Maps went live in Amsterdam he spotted the 2 lads following him, right before they mugged him!
Despite the fact all faces were blurred, the police convinced Google that they needed to receive the images of these two boys, and hey presto, the twins were arrested shortly after!
Bad PR
Habitat attempting to get down with the kids and use Twitter! It went really wrong...!
So, Habitat wanted to use Twitter to promote their own goods but didn’t want to look too obvious with their plugging. So, instead they decided to force their latest deals and discounts in the faces of those who really wanted to learn about the deadly violence and mass protests in Tehran.
The posts went a bit like this: "HabitatUK: #Mousavi Join the database for free to win a £1000 gift card".
They also used #iPhone for anyone looking for info about the Apple iPhone and #Iran.
They’ve now apologised for their lack of sensitivity!
Good PR
Finally, Google Street Maps gets some good PR! The first ever Google arrest was made in Amsterdam last weekend!
A young boy had his phone and cash stolen from him on his walk home from school and months later, when Google Street Maps went live in Amsterdam he spotted the 2 lads following him, right before they mugged him!
Despite the fact all faces were blurred, the police convinced Google that they needed to receive the images of these two boys, and hey presto, the twins were arrested shortly after!
Bad PR
Habitat attempting to get down with the kids and use Twitter! It went really wrong...!
So, Habitat wanted to use Twitter to promote their own goods but didn’t want to look too obvious with their plugging. So, instead they decided to force their latest deals and discounts in the faces of those who really wanted to learn about the deadly violence and mass protests in Tehran.
The posts went a bit like this: "HabitatUK: #Mousavi Join the database for free to win a £1000 gift card".
They also used #iPhone for anyone looking for info about the Apple iPhone and #Iran.
They’ve now apologised for their lack of sensitivity!
Tuesday, June 23. 2009
10 Yetis Examples of Good and Bad Public Relations - Tues 23 June
Monday, June 22. 2009
10 Yetis Examples of Good and Bad Public Relations - 22 June 2009
Friday, June 19. 2009
10 Yetis Good and Bad PR - Friday 19th June 2009
Phew, a stupidly busy week blog readers. This PR lark ain't half hard. Not hard like mining, ploughing or living with Katie Price, but still, busy 
.
Bad PR
The Daily Mail have taken a lot of flack today, for their online survey question 'Should the NHS allow gypsies to jump the queue?'. Personally, I respect each paper's reporting style as each has merits and the paper does have some great staff working on it, but this question does sound particularly closed in that it feels as if only one answer is expected.
Well, the good old Twitter community banded together and now 'Worst Daily Mail' is Trending (which basically means it's among the top 10 things being discussed on Twitter), with a link to the poll encouraging people to click 'yes' to skew the results. It currently stands at 93% 'yes, the NHS should allow gypsies to jump the queue'.
Very funny and very bad PR for the paper everyone loves to hate.
Good PR
Without doubt, the most heart-warming story I've heard of in a long time, which is why I'll unofficially dub it Good PR of the year, not that I imagine the winners of said illustrious award would accept it.
This story explains it best to be fair, but I'll paraphrase here.
Colby Curtin, a 10-year-old with a rare form of cancer that gave her just a short time to live had one wish, which was to see Pixar's new film 'Up'. A family friend made calls to Pixar to help grant Colby her dying wish, even making up a name just to get past Pixar's automated service.
They flew an anonymous employee with a DVD of Up, which is only in cinemas (she was too ill to go herself), to Colby in time for her to watch it. This blog's not normally the place for somber reflection, but she unfortunately died 7 hours after watching it. In true Samaritan fashion, Pixar officials declined to comment on the story or name the employees involved, which is brilliant because it's obvious that even if the story would never have been sent to press by Colby's family, we wouldn't have heard about it.
All I can say is fair play to them. They deserve all credit given to them for making Colby's final hours as happy as they could be. Read the link above, it really is a great yet sad story.
.Bad PR
The Daily Mail have taken a lot of flack today, for their online survey question 'Should the NHS allow gypsies to jump the queue?'. Personally, I respect each paper's reporting style as each has merits and the paper does have some great staff working on it, but this question does sound particularly closed in that it feels as if only one answer is expected.
Well, the good old Twitter community banded together and now 'Worst Daily Mail' is Trending (which basically means it's among the top 10 things being discussed on Twitter), with a link to the poll encouraging people to click 'yes' to skew the results. It currently stands at 93% 'yes, the NHS should allow gypsies to jump the queue'.
Very funny and very bad PR for the paper everyone loves to hate.
Good PR
Without doubt, the most heart-warming story I've heard of in a long time, which is why I'll unofficially dub it Good PR of the year, not that I imagine the winners of said illustrious award would accept it.
This story explains it best to be fair, but I'll paraphrase here.
Colby Curtin, a 10-year-old with a rare form of cancer that gave her just a short time to live had one wish, which was to see Pixar's new film 'Up'. A family friend made calls to Pixar to help grant Colby her dying wish, even making up a name just to get past Pixar's automated service.
They flew an anonymous employee with a DVD of Up, which is only in cinemas (she was too ill to go herself), to Colby in time for her to watch it. This blog's not normally the place for somber reflection, but she unfortunately died 7 hours after watching it. In true Samaritan fashion, Pixar officials declined to comment on the story or name the employees involved, which is brilliant because it's obvious that even if the story would never have been sent to press by Colby's family, we wouldn't have heard about it.
All I can say is fair play to them. They deserve all credit given to them for making Colby's final hours as happy as they could be. Read the link above, it really is a great yet sad story.
Thursday, June 18. 2009
10 Yetis Good and Bad Public Relations - Thursday 18th June 2009
Today's examples of Good and Bad public relations!
Good PR
Amazon! A complete c*ck-up their end has been undoubtedly fantastic for their levels of coverage today! Some pricing malfunction on the site meant that people were able to download entire albums for just 29p!!
The 30 albums, normally costing an average of £7.99, went on sale for 29p and instantly, bloggers and tech sites alerted consumers of the price cut!
If nothing else, I imagine their traffic has been through the roof these past couple of days and I know that next time I want an album, Amazon will be the first place I’ll look!!
Bad PR
PETA and Barack Obama....for exactly the same reason he was in our Good PR section yesterday!
If you haven’t seen it yet, Barack revealed his crazy ninja skills by swatting a fly in the middle of a press conference! The footage (see below!) is hilarious but today the whole incident has been taken slightly too far and animal activists PETA have criticized Obama for not showing equal compassion to all creatures.
OK, so I agree that all animals should be treated equally (and I admit to crying when my brother drowned a fly in the sink when I was about 7!) but this to me just seems like a low attempt to for PETA to get some publicity...and it’s worked!! We love Barack, but we also love flies!
Good PR
Amazon! A complete c*ck-up their end has been undoubtedly fantastic for their levels of coverage today! Some pricing malfunction on the site meant that people were able to download entire albums for just 29p!!
The 30 albums, normally costing an average of £7.99, went on sale for 29p and instantly, bloggers and tech sites alerted consumers of the price cut!
If nothing else, I imagine their traffic has been through the roof these past couple of days and I know that next time I want an album, Amazon will be the first place I’ll look!!
Bad PR
PETA and Barack Obama....for exactly the same reason he was in our Good PR section yesterday!
If you haven’t seen it yet, Barack revealed his crazy ninja skills by swatting a fly in the middle of a press conference! The footage (see below!) is hilarious but today the whole incident has been taken slightly too far and animal activists PETA have criticized Obama for not showing equal compassion to all creatures.
OK, so I agree that all animals should be treated equally (and I admit to crying when my brother drowned a fly in the sink when I was about 7!) but this to me just seems like a low attempt to for PETA to get some publicity...and it’s worked!! We love Barack, but we also love flies!
Wednesday, June 17. 2009
10 Yetis Examples of Good and Bad Public Relations - 17 June 2009
Tuesday, June 16. 2009
10 Yetis Good and Bad PR - Tuesday 16th June 2009
Monday, June 15. 2009
10 Yetis Examples of Good and Bad Public Relations - 15 June 2009
Andy choice on this lovely Monday - hope you had a bonza weekend.
Good Public Relations
Glawster is getting some great coverage in mainstream press at the minute, and for once, it is a good thing! In addition to the news that our very own MP (and neighbour, his office is next to ours) Parmjit Dhanda, is in the running to the next Speaker in the House of Commons today comes the news in the Guardian that our new Sainsburys is going to be greener than green.
Apparently some kinetic plate type wizardry in the entrance will mean that customers will generate nearly 30KW of power for the checkouts when they drive in and out. No, I don't have a clue what this means (does it show), but it has got a great write up in the Guardian so it is the rightful winner of today's example of Good Public Relations.
Bad Public Relations
Gordy has caused an outcry again... there will be an inquiry into the War in Iraq (Operation Save the Oil) BUT... it will be held in private. What a load of tosh!
Before I lay the boot into Gordy, he is partially saved by the fact that Sky has some more BREAKING NEWS of film footage of police tasering a man three times and even repeatedly punching him during an arrest in Nottingham! A shocking video, especially when you see that the police still used a taser even though there was four of them there.
Police riding in to save Gordy once again
Good Public Relations
Glawster is getting some great coverage in mainstream press at the minute, and for once, it is a good thing! In addition to the news that our very own MP (and neighbour, his office is next to ours) Parmjit Dhanda, is in the running to the next Speaker in the House of Commons today comes the news in the Guardian that our new Sainsburys is going to be greener than green.
Apparently some kinetic plate type wizardry in the entrance will mean that customers will generate nearly 30KW of power for the checkouts when they drive in and out. No, I don't have a clue what this means (does it show), but it has got a great write up in the Guardian so it is the rightful winner of today's example of Good Public Relations.
Bad Public Relations
Gordy has caused an outcry again... there will be an inquiry into the War in Iraq (Operation Save the Oil) BUT... it will be held in private. What a load of tosh!
Before I lay the boot into Gordy, he is partially saved by the fact that Sky has some more BREAKING NEWS of film footage of police tasering a man three times and even repeatedly punching him during an arrest in Nottingham! A shocking video, especially when you see that the police still used a taser even though there was four of them there.
Police riding in to save Gordy once again
