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10 Yetis PR News

Mar 31st 2015

10 Yetis Examples of Good and Bad PR- Tuesday 31st March 2015

Happy Tuesday all! Or 'fake Wednesday' as I like to refer to it this week on account of the Easter break! Here are today's examples of good and bad PR from right here at Yeti Towers HQ.

Good PR

I often wonder just how many celebrities and A-listers Jay-Z and Beyonce Knowles have on their mobile phones, and if the turn out at the launch event of Mr Carter's new music subscription service is anything to go by, then the answer is A LOT.

Mr Carter has launched his new music subscription service Tidal, which is being billed as a huge threat to current market leader Spotify as the first artist-owned platform for music and video. Although launched last October, Tidal was recently bought by Jay-Z. At the star-filled event held last night in New York City, Madonna, Beyonce, Kanye West and 13 other performers including Jack White and Nicki Minaj all announced they too had become co-owners of Tidal.

The impact of having such huge global influencers behind the service will surely mean great things, although it does not come without its potential problems. Firstly, Tidal currently only offers listeners 25 million songs, far less than its rival Spotify. Furthermore it has no free listening options, with the cheapest option starting at $9.99 a month.

Having said that that, it's pretty abundant that when Jay-Z sets his mind to something, it will succeed. Looks like we might start having to reconsider our music streaming preference here in the office!


Bad PR

Not a great day for B&Q as it's been announced this morning that its parent company Kingfisher is planning to shut down 60 stores within the next two years, equating to roughly one sixth of the total UK stores.

The decision, one of the first to be announced by Kingfishers new Chief Executive Veronique Laury, will put more than 3,000 jobs at risk, although insiders are saying that 1,500 jobs will be created within other stores, and another 900 employees will be given roles within Screwfix, which is also owned by Kingfisher.

This news really couldn't have come at a worse time for the DIY industry as a whole. B&Q's biggest rival Homebase announced last year that it will close one in four stores, highlighting the pressure on DIY in the UK and suggesting the country is falling out of love with home improvement.


PR Lauren 10Yetis Lauren posted on 31/03/2015

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Mar 30th 2015

10 Yetis Examples of Good & Bad PR - Monday 30 March 2015

Afternoon Folks, Nick here with today's Good & Bad PR awards, I hope you all enjoy!

Good PR

Love him or hate him, James Corden is certainly hitting the right mark in his inaugural season as presenter of the Late Late Show and there is no better evidence of his humour hitting the right mark than his spoof underwear advert featuring our very own David Beckham.

The pair can be seen in the advert quite happily poking fun at themselves and clearly just having a bit of fun. It certainly had us here at Yeti HQ in fits of laughter!

public relations

Image courtesy of the Mail Online

Bad PR

Rarely a day goes by without everyone mentioning her name and it may be a little obvious, but today's Bad PR is being awarded to Katie Hopkins for her latest pair of gaffes.

As if being accused of inciting racial hatred following her twitter remarks towards Labour MP Simon Danczuk in Rochdale wasn't enough, Ms Hopkins has now made a jibe towards Ed Miliband's wife, stating that the Labour leader should gas his wife for being unpopular. Perhaps it's time for Katie Hopkins to retire her twitter for a while as if she carries on with remarks like this, she might be tweeting from behind bars.

public relations

Image courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 30/03/2015

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Mar 27th 2015

10 Yetis Examples of Good and Bad PR- Friday 27th March 2015

Good PR

A wedding in Australia is the envy of brides all around the world today as Ed Sheeran and local radio station KIIS FM is hitting the headlines by treating two lucky competition winners to a wedding of a lifetime. The stunt, which saw two newlyweds do their first dance while serenaded by surprise guest Ed Sheeran, was orchestrated by KIIS FM's DJ duo Kyle and Jackie O. Having won their 'dream wedding', the pair didn't realise there would be the crooning British celebrity in their wake until right at the moment of the first dance when he walked in and took the mic.

public relations

Bad PR

The Aintree racing event is creating even more of a storm around it's own bad reputation by now appearing to consider banning photographs of badly dressed women. Every year, the media clamour to publish pictures of the notorious worst dressed attendees, with women famed for dressing inappropriately and behaving in rather drunk and disorderly manners while fraternising at the races. In order to address this - or sweep it under the rug, as the move has been criticised - the event are planning to ban the photographs altogether.

public relations

PR Leanne 10Yetis Leanne posted on 27/03/2015

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Mar 26th 2015

10 Yetis Examples of Good and Bad PR- Thursday 26th March 2015

Happy Thursday all, what a whirlwind it has been! Clarkson has gone (woop!) and Zayn has left 1D. How will the world carry on?

Good PR

Today's Good PR goes to Lidl after their reactive stunt to the news that Zayn Malik has left One Direction.

The budget supermarket has knocked a fifth off the cost of their One Direction easter egg. Zayn (1/5th of One Direction) announced yesterday that he was leaving the world's biggest boyband and the world went into meltdown. Grown men were crying, children couldn't go to school and the country has come to a stand still.

It's Good PR for Lidl for effectively jumping on the back this news sensation.


Bad PR

Today's Bad PR goes to the ridiculous reaction since Zayn announced he was leaving One Direction.

It's been the top story on the news, whilst young fans have been in meltdown on social media. I'm giving the Bad PR award to all the 1D fans who are abusing Zayn's fiance Perry, from Little Mix. Fans have been lashing out at her, blaming her for his departure from the band. It's unfair and unwarranted.

Another worry is the #cut4Zayn hashtag that has been trending on Twitter. There's been 4,600 tweets a second for this hashtag, and is a massive worry.

PR BLOG

PR scott 10Yetis scott posted on 26/03/2015

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Mar 25th 2015

10 Yetis Examples of Good and Bad PR- Wednesday 25th March 2015

Good morning PR fans. It's Sammy J here bringing you today's good and bad PR (whilst we all sit patiently waiting to find out the fate of Jeremy Clarkson and his relationship with the BBC - don't pretend you're not). Enjoy - Sam.

Good PR

I'm a huge fan of JK Rowling at the best of times; she created one of the best series of books that I've ever read (I'm still undecided if it's better or on a level with Philip Pullman and the His Dark Materials trilogy), and she takes no prisoners on Twitter, particularly considering that whilst she joined in 2009 she's only tweeted 640 times.

She regularly gets fans tweeting her looking for an insight into Harry Potter, the characters, the story and Pottermore, but every now and then she gets someone tweeting her that takes her by surprise. Take Ana Kocovic for example...

Yesterday Ana tweeted JK Rowling querying the news that Dumbledore is gay; "Thank you so much for writing Harry Potter. I wonder why you said that Dumbledore is a gay because I can't see him that way." The news was announced back in 2007 during her book tour, whilst speaking to a packed house in Carnegie Hall, New York.

Not only did JK Rowling reply, but she put the world to rights; "Maybe because gay people just look like... people?"

Now THAT is how you reply to possibly small-minded comments in a masterful way. All hail JK Rowling!!


Bad PR

Ah no! I'm usually a huge fan of The Chive, and the gal's version The Berry, but they've gone and messed up.

Anne Marie Sengillo, a 27 year old from Cincinnati, spent 7 long years of her life battling anorexia, and since recovering she's posted images online on Reddit to encourage others to get help if they need to, to warn them of the dangers of becoming anorexic, and to give hope to others who may have body issues.

Unfortunately someone over at The Chive decided to take these pictures and post them online in an album titled "These weight loss transformations are amazing" - erm, no! That's not the message that Anne wanted to get across with her images.

Anorexia is an incredibly serious illness. Anne went from 150lbs in 2006 down to 70lbs in 2007 - her body came close to shutting down, she attempted suicide, she can't work and she's been left with $50,000 worth of debt for her medical bills. Anne said: "For them to put my disordered weight as 'ideal' was a punch to the stomach for me. I do not want to be seen as an inspiration for a disorder that nearly killed me."

Oh dear. I suggest those who are able to post on The Chive, and The Berry website for that matter, research any images they choose to take from the internet to avoid further embarassment. Furthermore, as it stands The Chive have chosen to ignore all of Anne's messages - all she wants is an apology. Man up and apologise - it's not hard!!!


You can keep up-to-date with my musings and those of my colleagues by signing up to our awesome (non-biased) newsletter: http://10yt.is/NL

PR Samantha 10Yetis Samantha posted on 25/03/2015

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