Friday, September 05. 2008
10 Yetis don't know what the glossies will write about once Big Brother finishes tonight (thank God)!
The office glossies will undoubtedly be thinner after the current series of Big Brother ends tonight, much to my happiness. I'm sick of these losers adorning the pages where I want to see Britney's children smoking her fags, and Madonna's Mr Olympia standard physique screaming 'PRE-OP' at me from the Spotted section of the magazine.
I don't even know what else to say other than, thank flip that these talentless sacks of pointlessness will be gone soon. The downside is, we have friends over tonight who want to watch the final.
If I can go the night without jumping in front of a spiky-fronted HGV, I'll be surprised.

It's been fun, but, well... actually it hasn't.
I don't even know what else to say other than, thank flip that these talentless sacks of pointlessness will be gone soon. The downside is, we have friends over tonight who want to watch the final.
If I can go the night without jumping in front of a spiky-fronted HGV, I'll be surprised.

It's been fun, but, well... actually it hasn't.
10 Yetis Little Gordon on Jay Leno Tonight Show - The Clip
Finally been able to get hold of the LittleGordon.com clip from the Jay Leno Tonight TV Show.
Tis very funny indeed!
Tis very funny indeed!
10 Yetis Good and Bad PR - Friday 5th September 2008
Good PR
To coincide with the launch of next gen video game Mercenaries 2: World in Flames, the Last Stop garage in Finsbury, North London is allowing customers to fill up with up to £40 woth of fuel, for free!
The stunt has caused large build-ups of traffic which has brought British moaning to the fore(court
), but to be honest, I'd queue for quarter of an hour (which is allegedly how long it's taking to get to the pumps) for up to £40 worth of petrol. I'm not alone either, as hundreds of motorists took advantage this morning of the promotion, which will end when £20,000 worth of fuel has diminished.
When you consider how much it costs to advertise in the nationals, for something the majority of people will glaze over (£15k for a decent half page in a national tabloid, ratecard price) you can see why PR is chosen over ads, as this for just a fraction more will undoubtedly get blanket coverage in both print and visual coverage. To any potential clients by the way, retained PR prices are nowhere near this scary - the developers had a huge budget, and used that budget. You can get the same coverage for much, much less, if the story's good enough!
As all PRs know, a stunt or campaign idea has to by-line, no matter how loosely, and a spokesperson at Electronic Arts (EA) was really clutching at straws to explain away this brilliant stunt: "Petrol prices are very relevant at the moment so we are hoping to start everyone's weekend in a positive way."
She added that the firm decided on the petrol giveaway because fuel is used as a currency in Venezuela where the game Mercenaries 2: World in Flames is set. Brilliant.
Bad PR
Next Wednesday, in Geneva, a £4 billion experiment will come to fruition, as "the most ambitious and expensive civilian science experiment in history, based on the biggest machine that humanity has yet built" is switched on, in a bid to learn more about the Universe.
Sounds great, right?
Uhhh... well, I think it does, but it's getting loads of coverage today due to alarmist theories that think the machine will create a black hole that will destroy the world, and the neighbouring celestial bodies from the inside out!
I'm really intrigued by it - and think that the press should be focussing on the good it could do rather than give scaredy cat creationists the forum to frighten the public, which they haven't, thus the fact it made today's Bad PR slot.
This machine, 17 miles (27km) in circumference, is the world’s most powerful atom-smasher (which sounds really unscientific!) the Large Hadron Collider (LHC), created at CERN, the European particle physics laboratory near Geneva. 10,000 scientists and engineers from 85 countries have been involved for almost two decades. In the near future, it will recreate the high-energy conditions that existed one trillionth of a second after the big bang. In doing so, it seeks to answer many of the outstanding questions about our Universe, which I'm too simple to question anyway!

Home in five day's time.
To coincide with the launch of next gen video game Mercenaries 2: World in Flames, the Last Stop garage in Finsbury, North London is allowing customers to fill up with up to £40 woth of fuel, for free!
The stunt has caused large build-ups of traffic which has brought British moaning to the fore(court
When you consider how much it costs to advertise in the nationals, for something the majority of people will glaze over (£15k for a decent half page in a national tabloid, ratecard price) you can see why PR is chosen over ads, as this for just a fraction more will undoubtedly get blanket coverage in both print and visual coverage. To any potential clients by the way, retained PR prices are nowhere near this scary - the developers had a huge budget, and used that budget. You can get the same coverage for much, much less, if the story's good enough!
As all PRs know, a stunt or campaign idea has to by-line, no matter how loosely, and a spokesperson at Electronic Arts (EA) was really clutching at straws to explain away this brilliant stunt: "Petrol prices are very relevant at the moment so we are hoping to start everyone's weekend in a positive way."
She added that the firm decided on the petrol giveaway because fuel is used as a currency in Venezuela where the game Mercenaries 2: World in Flames is set. Brilliant.
Bad PR
Next Wednesday, in Geneva, a £4 billion experiment will come to fruition, as "the most ambitious and expensive civilian science experiment in history, based on the biggest machine that humanity has yet built" is switched on, in a bid to learn more about the Universe.
Sounds great, right?
Uhhh... well, I think it does, but it's getting loads of coverage today due to alarmist theories that think the machine will create a black hole that will destroy the world, and the neighbouring celestial bodies from the inside out!
I'm really intrigued by it - and think that the press should be focussing on the good it could do rather than give scaredy cat creationists the forum to frighten the public, which they haven't, thus the fact it made today's Bad PR slot.
This machine, 17 miles (27km) in circumference, is the world’s most powerful atom-smasher (which sounds really unscientific!) the Large Hadron Collider (LHC), created at CERN, the European particle physics laboratory near Geneva. 10,000 scientists and engineers from 85 countries have been involved for almost two decades. In the near future, it will recreate the high-energy conditions that existed one trillionth of a second after the big bang. In doing so, it seeks to answer many of the outstanding questions about our Universe, which I'm too simple to question anyway!

Home in five day's time.
Thursday, September 04. 2008
10 Yetis thinks Lily Allen's PR team must be having a nightmare!
Lily Allen has been in the media recently for all the wrong reasons, despite not having released a song for ages.
The 23 year old professional binger had a alcohol fuelled spat with legendary miseryguts Sir Elton John, who she publicly told to 'f*** off' whilst presenting the GQ Men's Awards. On this same night, she also stated that she would still 'f***' 82 year old Tony Bennett, who was there to pick up the lifetime achievement award for being old, or something. Oh, and she also spilled the beans about her better-behaved stage actor Alfie Allen, who has just gotten engaged to his actress girlfriend Jamie Winstone, and hadn't even told close friends yet.
As if her PR team didn't have enough to deal with, she came out today with a gripe about how much she was paid for hosting the event, whingeing that the organisers "just said: 'Do you want a gift?'" and gave her a £7,500 Hermes blanket to show up.
If she wasn't happy with the payment, she shouldn't have done it. Silly girl! It's not like she wouldn't have been aware of the payment before presenting, and could have pulled out any time.
I wonder what they'll have her do to make her look less like a childish numpty!
The 23 year old professional binger had a alcohol fuelled spat with legendary miseryguts Sir Elton John, who she publicly told to 'f*** off' whilst presenting the GQ Men's Awards. On this same night, she also stated that she would still 'f***' 82 year old Tony Bennett, who was there to pick up the lifetime achievement award for being old, or something. Oh, and she also spilled the beans about her better-behaved stage actor Alfie Allen, who has just gotten engaged to his actress girlfriend Jamie Winstone, and hadn't even told close friends yet.
As if her PR team didn't have enough to deal with, she came out today with a gripe about how much she was paid for hosting the event, whingeing that the organisers "just said: 'Do you want a gift?'" and gave her a £7,500 Hermes blanket to show up.
If she wasn't happy with the payment, she shouldn't have done it. Silly girl! It's not like she wouldn't have been aware of the payment before presenting, and could have pulled out any time.
I wonder what they'll have her do to make her look less like a childish numpty!
10 Yetis Good and bad Public Relations - Thursday 4th September 2008
Andy's choice today...
Good Public Relations
Unilever is one of those companies whose products we use every day but don't often realise. They are the parent company behind Hellman's Dove Soap, Birds Eye Walls and Knorr. The company has had a tough time in recent years courtesy of re-structures and moving production plants but it looks like they have just had a major scoop.
I know from my own days at Unilever that Nestle was considered to be the daddy of all rivals and the fact they have just pinched the Nestle CEO should have Unilever shareholders giggling with excitement.
The share price rocketed yesterday with the news of the appointment of Paul Polman and everyone went home happy. Go..... Unilever.

Paul Polman - New CEO of Unilever
Bad Public Relations
The Labour Party is going all kinds of wrong at the minute. The party that is quite rightly cited as revolutionising political public relations in the UK cannot keep a lid on anything at the moment and Alistair Campbell must be turning in his After Dinner Speaking Circuit Grave.
Charles Clarke is the latest to rock on up and give Gordy a boot, just because he feels so strongly you understand, not because he has an eye on a job or anything.
Labour's PR machine was famous for having one of the most dynamic weekly news grids and the ability to "manage" the news in their favour but it is all slowly going wrong and the Tories don't even have to say anything to get more people on their side, they are just watching their rivals self-destruct.
Good Public Relations
Unilever is one of those companies whose products we use every day but don't often realise. They are the parent company behind Hellman's Dove Soap, Birds Eye Walls and Knorr. The company has had a tough time in recent years courtesy of re-structures and moving production plants but it looks like they have just had a major scoop.
I know from my own days at Unilever that Nestle was considered to be the daddy of all rivals and the fact they have just pinched the Nestle CEO should have Unilever shareholders giggling with excitement.
The share price rocketed yesterday with the news of the appointment of Paul Polman and everyone went home happy. Go..... Unilever.

Paul Polman - New CEO of Unilever
Bad Public Relations
The Labour Party is going all kinds of wrong at the minute. The party that is quite rightly cited as revolutionising political public relations in the UK cannot keep a lid on anything at the moment and Alistair Campbell must be turning in his After Dinner Speaking Circuit Grave.
Charles Clarke is the latest to rock on up and give Gordy a boot, just because he feels so strongly you understand, not because he has an eye on a job or anything.
Labour's PR machine was famous for having one of the most dynamic weekly news grids and the ability to "manage" the news in their favour but it is all slowly going wrong and the Tories don't even have to say anything to get more people on their side, they are just watching their rivals self-destruct.
Wednesday, September 03. 2008
10 Yetis Good and Bad Public Relations - ASBO Gloucester Businessman Crusade
Andy's choice and you can guess what I am going to write.
Good PR
I am just one man trying to take on the injustice of a council forcing through a road scheme no one wanted. The coverage has so far been brilliant and hopefully there will be more to come. Check out the Results section of the site to see more.
Bad Public Relations
Has to be Gloucestershire County Council, bullying us poor Forresters into accepting a new road scheme that has caused chaos.
Lets just hope they take some learning points from this and make sure no other rural communities are as badly affected in the future.
Good PR
I am just one man trying to take on the injustice of a council forcing through a road scheme no one wanted. The coverage has so far been brilliant and hopefully there will be more to come. Check out the Results section of the site to see more.
Bad Public Relations
Has to be Gloucestershire County Council, bullying us poor Forresters into accepting a new road scheme that has caused chaos.
Lets just hope they take some learning points from this and make sure no other rural communities are as badly affected in the future.
Tuesday, September 02. 2008
10 Yetis' Andy is on a Rural Crusade...
Our very own Head Yeti, Andy Barr is sticking it to the man today, by standing up to the tyrannical Gloucester City Council, who commissioned road works on the A40 joining Gloucester to the Forest of Dean, which have caused traffic chaos.
He has written to the Forest Council and asked that an ASBO be slapped on two of the Gloucester City Councillors who signed for the work to go ahead, as in his words, 'the buck stops there' - very true!
He is keen to point out that he's not the village weirdo, but rather somebody who wants to point out that although the roadworks cannot now be stopped, despite causing an hour long tailback at best before and after work, the workmen should be doing more than what they currently are: e.g., nothing but sleeping and reading papers!
So far, he's been interviewed by the local radio station Severn Sound, the Forest paper, and more. He is but one man, but he will fight the tyranny of evil men/lazy construction. This point will not only highlight the lack of application by the hapless workers, but also the problems that working on a rural route causes if not for the right reasons (the council may have exaggerated their reasons for working on the road by photoshopping images of road disrepair just to bring forward plans to build a bus lane for a service nobody uses anyway even at peak times, but we're never ones to whisper...
)!
Here's a picture I mocked up of our tale's hero:

Brings a tear to your eye, doesn't it?
He has written to the Forest Council and asked that an ASBO be slapped on two of the Gloucester City Councillors who signed for the work to go ahead, as in his words, 'the buck stops there' - very true!
He is keen to point out that he's not the village weirdo, but rather somebody who wants to point out that although the roadworks cannot now be stopped, despite causing an hour long tailback at best before and after work, the workmen should be doing more than what they currently are: e.g., nothing but sleeping and reading papers!
So far, he's been interviewed by the local radio station Severn Sound, the Forest paper, and more. He is but one man, but he will fight the tyranny of evil men/lazy construction. This point will not only highlight the lack of application by the hapless workers, but also the problems that working on a rural route causes if not for the right reasons (the council may have exaggerated their reasons for working on the road by photoshopping images of road disrepair just to bring forward plans to build a bus lane for a service nobody uses anyway even at peak times, but we're never ones to whisper...
Here's a picture I mocked up of our tale's hero:

Brings a tear to your eye, doesn't it?
10 Yetis Good and Bad PR - Tuesday 2nd September 2008
Good PR
Google's PR team have clearly had a big hand in the launch of their new browser,
Google Chrome.
Basically, they 'accidentally leaked' a 40 page comic strip, which documents the browser in a fun media-friendly way. Apparently, bloggers got their hands on the story earlier than intended - yeah, right. Google know that the best way to get out there tech-wise is through bloggers, who are not only influential but also clued in to the latest web happenings. It was only a matter of time before the wider media got a hold of the story, which has resulted in some great PR for Google!
Their newest browser does loads of new things that I have no idea about, but Jilly says that the browser will change the way people interact, being more like an application that can be used to browse the web rather than just a web window, combining the best bits of both Firefox and IE, and starting from scratch on the new browser.
Here's a link to the comic, which is definitely fun, and definitely comprehensive!
Open comic link
Bad PR
I hate it when this sort of story makes it into the national press... as if we didn't shift blame enough already...
Apparently, 'experts' have found a 'divorce gene', which upon study was more likely to be found active in people who suffer marital problems more than others. Basically, men with a variant of the gene vasopressin, which is 'central to human bonding', scored badly on a questionnaire designed to assess how well they bond with their partner and were more likely to report having suffered marital difficulties.
This apparent 'discovery' raises the possibility that scientists could one day develop drugs to target the gene in an attempt to prevent marriages from falling apart. What rubbish.
"Oh dear, I'm sorry I'm late for our meal, I'm afraid I've just left an orgy, and the girls wouldn't let me go. I think it's this blasted vasopressin 'divorce gene'. I hope you can forgive me."
"Of course, we all know that you're not really looking for an excuse for your failings, nor looking for a reason to sleep around and treat me badly. Why wouldn't I believe that a chemical is responsible? I mean, despite the fact that no exercise and 30 pie and chips a day could be responsible for my unsightly weight, I'm grateful for the lovely researchers who tell me that I can put it down to my genes instead. Gosh, I sure wish I didn't have this gene. [mmm, loving this ice-cream!!!]"
"Yes. God bless excuses, uh, I mean... this fantastic research. Oh honey, just to let you know, I'm going to Amsterdam tomorrow also, the red lights are a calling."

Could Mosley have the 'divorce' gene?
Google's PR team have clearly had a big hand in the launch of their new browser,
Basically, they 'accidentally leaked' a 40 page comic strip, which documents the browser in a fun media-friendly way. Apparently, bloggers got their hands on the story earlier than intended - yeah, right. Google know that the best way to get out there tech-wise is through bloggers, who are not only influential but also clued in to the latest web happenings. It was only a matter of time before the wider media got a hold of the story, which has resulted in some great PR for Google!
Their newest browser does loads of new things that I have no idea about, but Jilly says that the browser will change the way people interact, being more like an application that can be used to browse the web rather than just a web window, combining the best bits of both Firefox and IE, and starting from scratch on the new browser.
Here's a link to the comic, which is definitely fun, and definitely comprehensive!
Open comic link
Bad PR
I hate it when this sort of story makes it into the national press... as if we didn't shift blame enough already...
Apparently, 'experts' have found a 'divorce gene', which upon study was more likely to be found active in people who suffer marital problems more than others. Basically, men with a variant of the gene vasopressin, which is 'central to human bonding', scored badly on a questionnaire designed to assess how well they bond with their partner and were more likely to report having suffered marital difficulties.
This apparent 'discovery' raises the possibility that scientists could one day develop drugs to target the gene in an attempt to prevent marriages from falling apart. What rubbish.
"Oh dear, I'm sorry I'm late for our meal, I'm afraid I've just left an orgy, and the girls wouldn't let me go. I think it's this blasted vasopressin 'divorce gene'. I hope you can forgive me."
"Of course, we all know that you're not really looking for an excuse for your failings, nor looking for a reason to sleep around and treat me badly. Why wouldn't I believe that a chemical is responsible? I mean, despite the fact that no exercise and 30 pie and chips a day could be responsible for my unsightly weight, I'm grateful for the lovely researchers who tell me that I can put it down to my genes instead. Gosh, I sure wish I didn't have this gene. [mmm, loving this ice-cream!!!]"
"Yes. God bless excuses, uh, I mean... this fantastic research. Oh honey, just to let you know, I'm going to Amsterdam tomorrow also, the red lights are a calling."

Could Mosley have the 'divorce' gene?
10 Yetis celebrate bookending the weekend with Metro coverage!
We have just had a great weekend in terms of coverage (again!), but this time, we have managed to get a piece in the most influential national in our professional opinions; the Metro, both sides of the weekend!

Here's Friday's cutting for the Shoreditch Grand Prix...

...and yesterday's cutting!
Very happy as you can imagine - another Yeti first for the same campaign, ladies and gentleman!

Here's Friday's cutting for the Shoreditch Grand Prix...

...and yesterday's cutting!
Very happy as you can imagine - another Yeti first for the same campaign, ladies and gentleman!
Monday, September 01. 2008
10 Yetis Good and Bad Public Relations - Monday 1 September 2008
Andy's choice...
Good PR
New Orleans is breathing a huge sigh of relief as it looks like Hurricane Gustav is not going to be as bad as first suspected. The good PR element is for the disaster planning teams who did not muck about and sent out some seriously harsh messages about why people should leave their homes and evacuate.
Global media is praising the way in which the situation has been handled by the authorities.

Michael Fish's bunch got it wrong again
Bad PR
Oops! A suspected German Neo-Nazi website has been hacked and a copy made of all the members. The German plod now has this and are expected to go a door knocking sometime very soon to have a chat with the evil bunch.
Apparently the German police suspected the site in question was a Neo-Nazi haven for quite some time but could not prove it.
Some twitchy German's must be sat at home right now!
Good PR
New Orleans is breathing a huge sigh of relief as it looks like Hurricane Gustav is not going to be as bad as first suspected. The good PR element is for the disaster planning teams who did not muck about and sent out some seriously harsh messages about why people should leave their homes and evacuate.
Global media is praising the way in which the situation has been handled by the authorities.

Michael Fish's bunch got it wrong again
Bad PR
Oops! A suspected German Neo-Nazi website has been hacked and a copy made of all the members. The German plod now has this and are expected to go a door knocking sometime very soon to have a chat with the evil bunch.
Apparently the German police suspected the site in question was a Neo-Nazi haven for quite some time but could not prove it.
Some twitchy German's must be sat at home right now!
10 Yetis Recovers from UnLtdWorld Shoreditch Trike Grand Prix
Well, what a weekend! Andy here and I am in agony...
Yesterday was the Shoreditch Grand Prix, organised by our clients UnLtdWorld. You had to race round a track on a kids scooter, doing 5 laps in total and the 10 Yetis team consisted of Rich and I racing and Jilly and Hugo cheering on the sidelines.
We were racing to raise money for the James Hopkins Trust in Gloucester and the last time I did a charity athletic thing it was a 10K run for which I did no training and nearly died (but did complete it!).
I thought that because the run went so well I would do the same again and leave the training out. Rich, of course, is the gym supremo and needed to do no extra training.
Just as the race was about to start (we were middle of the grid courtesy of some great pedalling by Rich), the announcer said that one lap was the equivalent of 45 minutes running none stop, like playing football. It is well known that I am carrying a few extra pounds (getting ready for winter) and so a little bit of me died inside when I heard the news.
We were not last, but we were not first, the rest of the results are a blur to me. Jilly delighted in taking some pictures of me falling off the trike and I may or may not (depending on if you are a race Marshall) have had a push from team mate Rich who took pity on my dying pedalling style!
Here are some of the pics...

Rich Posing

Pre Race Line-up

Start line Masacre

Random Wig Hat

Rich Jumping over the line after helping me

Rich Helping Andy Get Off the Trike

Me Falling Off the Trike
I should also point out that I had my first experience of being "papped" at the end of the race. I was leaning over the handlebars of the trike trying not to vomit when a photographer from the East London Gazette starting taking loads of pics as though I was an Olympic Athlete having just finished an important race. I don't know how sports people put up with it cos I just made it very clear he should jog on!
Yesterday was the Shoreditch Grand Prix, organised by our clients UnLtdWorld. You had to race round a track on a kids scooter, doing 5 laps in total and the 10 Yetis team consisted of Rich and I racing and Jilly and Hugo cheering on the sidelines.
We were racing to raise money for the James Hopkins Trust in Gloucester and the last time I did a charity athletic thing it was a 10K run for which I did no training and nearly died (but did complete it!).
I thought that because the run went so well I would do the same again and leave the training out. Rich, of course, is the gym supremo and needed to do no extra training.
Just as the race was about to start (we were middle of the grid courtesy of some great pedalling by Rich), the announcer said that one lap was the equivalent of 45 minutes running none stop, like playing football. It is well known that I am carrying a few extra pounds (getting ready for winter) and so a little bit of me died inside when I heard the news.
We were not last, but we were not first, the rest of the results are a blur to me. Jilly delighted in taking some pictures of me falling off the trike and I may or may not (depending on if you are a race Marshall) have had a push from team mate Rich who took pity on my dying pedalling style!
Here are some of the pics...

Rich Posing

Pre Race Line-up

Start line Masacre

Random Wig Hat

Rich Jumping over the line after helping me

Rich Helping Andy Get Off the Trike

Me Falling Off the Trike
I should also point out that I had my first experience of being "papped" at the end of the race. I was leaning over the handlebars of the trike trying not to vomit when a photographer from the East London Gazette starting taking loads of pics as though I was an Olympic Athlete having just finished an important race. I don't know how sports people put up with it cos I just made it very clear he should jog on!
Friday, August 29. 2008
10 Yetis End of Business Year
Crikey, has 12 months gone by already?
Today is the end of 10 Yetis 3rd business year and Monday sees us enter our 4th year of trading as a Ltd company.
Never ones to dwell in the past, we thought it would be good to make an exception and look at some of the biggest Yeti events of the last 12 months.
- We have grown huge amounts in terms of fee income and employees and last year saw us take on our first Yeti recruits and we now have 6.
- A few months into the year we had to revisit our business plan because it was clear we would smash though our projected fee income to the extent that if we have the same level of growth next year we will be ranked in the Top 50 agencies outside of London.
- The above point makes us feel slightly better (only slightly though) about the fact we had to turn down our biggest ever viral contract because we did not think the angle the client wanted to use was strong enough and we did not want to deliver disappointing results.
- We have been shortlisted for the small PR Consultancy of the Year awards
- We competed against a number of London and longer established agencies for the first time and won every pitch we have gone for so far.
- We moved to bigger and more modern offices - and got a shiny sign for the first time!
- All importantly, in terms of coverage, we have achieved more than at any time in our short history for our clients, including more regular broadcast pieces and on average, national print coverage every day of the year!
It has not been all good though,
- The office dog Hugo the Bassett Hound chewed through our phone cables not once but twice.
- The old office roof nearly fell in 45 minutes before a huge pitch courtesy of a leak, causing huge issues for everyone
- We had to stop our office space hopper races after an injury and the move of offices
- We were caught up in all that lovely Gloucester flooding from last summer.

10 Yetis Shiny Sign
All in all it has been a really fun year and we have to thank our clients, our wonderful team of Yetis, Rach the marketing guru and Alan the accountant for helping make it so much fun.
Jilly & Andy (and Hugo)
Today is the end of 10 Yetis 3rd business year and Monday sees us enter our 4th year of trading as a Ltd company.
Never ones to dwell in the past, we thought it would be good to make an exception and look at some of the biggest Yeti events of the last 12 months.
- We have grown huge amounts in terms of fee income and employees and last year saw us take on our first Yeti recruits and we now have 6.
- A few months into the year we had to revisit our business plan because it was clear we would smash though our projected fee income to the extent that if we have the same level of growth next year we will be ranked in the Top 50 agencies outside of London.
- The above point makes us feel slightly better (only slightly though) about the fact we had to turn down our biggest ever viral contract because we did not think the angle the client wanted to use was strong enough and we did not want to deliver disappointing results.
- We have been shortlisted for the small PR Consultancy of the Year awards
- We competed against a number of London and longer established agencies for the first time and won every pitch we have gone for so far.
- We moved to bigger and more modern offices - and got a shiny sign for the first time!
- All importantly, in terms of coverage, we have achieved more than at any time in our short history for our clients, including more regular broadcast pieces and on average, national print coverage every day of the year!
It has not been all good though,
- The office dog Hugo the Bassett Hound chewed through our phone cables not once but twice.
- The old office roof nearly fell in 45 minutes before a huge pitch courtesy of a leak, causing huge issues for everyone
- We had to stop our office space hopper races after an injury and the move of offices
- We were caught up in all that lovely Gloucester flooding from last summer.

10 Yetis Shiny Sign
All in all it has been a really fun year and we have to thank our clients, our wonderful team of Yetis, Rach the marketing guru and Alan the accountant for helping make it so much fun.
Jilly & Andy (and Hugo)
10 Yetis Good and Bad PR - Friday 29th August 2008
Good PR
Apple have announced an application called Direct Line, which when installed on iPhones helps you automatically navigate phone trees to get right to an operator, which companies use as a system to call manage, according to Font of all Knowledge Andy.
I'm often annoyed by the fact that I've got to wait on the line listening to a slow-talking numpty when I could be speaking to an operator instead - they say that it's making our call more personal as we can choose the area we'd like to call through to, which is fine, but when your option is number 9, it gets a little more than annoying
.
Bad PR
Bad news for flies today, after the University of California have publicly announced the best way to kill them. Well, I sort of read between the lines, but you'll see how I did.
Basically, the Uni have been studying flies and their amazing reaction rates for a while now, using extremely high tech slow-motion cameras, which have detected that flies act on impulse less than 200 milliseconds after sensing danger. The report shows the muscle groups that flies use when approached from various angles with lethal fly swats/chopsticks a la Miagi, and as such, can guage where they're going to fly to get out of the way of danger. This gives us the heads up when looking to kill the irritatingly pointless, pathetically evolved things, apparently, who have a near 360 degree view.
So, if you want to kill a fly, take it from behind and swat directly in front of the fly, by which time it will have reached said point, and will fall, lifeless from the freedom of the air. If you wish, you may place one foot on the gasping carcass, and stand victorious over the creature, who thought it was better than you.
Or just use fly spray, it's much more fun, and much more certain.

Jeff Goldblum's said to be prettyyyy worried.
Apple have announced an application called Direct Line, which when installed on iPhones helps you automatically navigate phone trees to get right to an operator, which companies use as a system to call manage, according to Font of all Knowledge Andy.
I'm often annoyed by the fact that I've got to wait on the line listening to a slow-talking numpty when I could be speaking to an operator instead - they say that it's making our call more personal as we can choose the area we'd like to call through to, which is fine, but when your option is number 9, it gets a little more than annoying
Bad PR
Bad news for flies today, after the University of California have publicly announced the best way to kill them. Well, I sort of read between the lines, but you'll see how I did.
Basically, the Uni have been studying flies and their amazing reaction rates for a while now, using extremely high tech slow-motion cameras, which have detected that flies act on impulse less than 200 milliseconds after sensing danger. The report shows the muscle groups that flies use when approached from various angles with lethal fly swats/chopsticks a la Miagi, and as such, can guage where they're going to fly to get out of the way of danger. This gives us the heads up when looking to kill the irritatingly pointless, pathetically evolved things, apparently, who have a near 360 degree view.
So, if you want to kill a fly, take it from behind and swat directly in front of the fly, by which time it will have reached said point, and will fall, lifeless from the freedom of the air. If you wish, you may place one foot on the gasping carcass, and stand victorious over the creature, who thought it was better than you.
Or just use fly spray, it's much more fun, and much more certain.

Jeff Goldblum's said to be prettyyyy worried.
10 Yetis Wishes Emma a Happy Birthday
Tis Emma's birthday tomorrow and she is also off for a week next week so we decided to give her a birthday cake and a prezzy today.
Happy Birthday Emma!

Emma and Her Kung Fu Panda Cake
Happy Birthday Emma!

Emma and Her Kung Fu Panda Cake
10 Yetis Gets Caterer.com on Jay Leno Tonight Show
What an amazing piece of work... we have managed to get the LittleGordon campaign for Caterer.com onto the Jay Leno Tonight show.
We should get the clip through on Tuesday next week.
Gordon Ramsey was on the Jay Leno show and the host played him one of the viral LittleGordon clips which apparently went down really well.
Obviously, we are absolutely delighted and really pleased to have secured global media exposure for LittleGordon.

10 Yetis Gets LittleGordon Campaign on Jay Leno Show
We should get the clip through on Tuesday next week.
Gordon Ramsey was on the Jay Leno show and the host played him one of the viral LittleGordon clips which apparently went down really well.
Obviously, we are absolutely delighted and really pleased to have secured global media exposure for LittleGordon.

10 Yetis Gets LittleGordon Campaign on Jay Leno Show
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