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10 Yetis PR News

Jan 30th 2015

10 Yetis Examples of Good and Bad PR- Friday 30th January 2015

Good PR

The traditional British pint is our good PR of the day, just in time for a quick pub lunch or a stop off after work. The media is buzzing over the benefits of drinking beer, with researchers claiming that a chemical found in the hops can minimise the risk of dementia by protecting the brain's cells.

Bottom's up then! Who's round is it?


Bad PR

As we've started, we'll go on in the same note with alcoholic beverages ahead of the weekend's binges for many of us! Although beer's been reaping in the praise, wine has experienced a bit of a blow.

With previous reports claiming that a glass a day is almost as effective as an apple to keep the doctor away, new studies have now warned of an increased risk of strokes for those over 50 if they drink just one large glass per day.


PR Leanne 10Yetis Leanne posted on 30/01/2015

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Jan 30th 2015

10 Yetis Insight Blog - Top Reasons to Make Sure your PR Campaign has an SEO Element

SEO, SEO, SEO. It seems the digital world can't get enough of SEO these days, but why? Today's 10 Yetis Insight Blog takes you through the importance of SEO and why to incorporate an SEO element into your PR campaign.

As a digital PR agency, we pride ourselves on building every single one of our campaigns with an SEO element in mind. What is SEO I hear you ask? No, I don't mean CEO, but search engine optimisation. The SEO process is one that ensures that your website is not only ready and optimised for the human eye, but also for the search engine robots, who ultimately decide where you rank on the major search engines, such as Google, Yahoo! and Bing. Simply, search engines cannot understand a website like a human can, despite being extremely sophisticated these days, so it's important to optimise your site for these robots so that they now what each page is and why it may be used by the user.

So, here are my top reasons on why it is vital for your PR campaign to have an SEO element.


The dreaded questions for any PR account executive is 'Did it have a link?'

Links have become an absolutely vital part of PR campaigns with an SEO element as experts believe that external links are the most important source of ranking power.

Of course, links have different value. 23 links from Average Joe's blog with 3 visitors a month won't be anywhere near as valuable as 1 link from a big news outlet like the Guardian.

2. Make Sure It's a Follow

The importance of links can be completely undone if it is a no-follow link. Many times your hopes and dreams are crushed in one instant when you realise that a high authority link is actually a no-follow link.

Followed v No-Follow links can be extremely confusing (I'm still getting my head around it!) but there are plenty of guides online explaining the benefits of getting a followed link.

Inbound links (a hyperlink from an external site) give your site a boost, almost like a point. The more 'points' you tally up, the higher you will rank on search engines. Now, a followed link gets you one of these beautiful points, whereas a no follow link gets you no love.

Website editors will often add in a no follow link in a HTML tag, which of course add no points to your SEO ranking (boo!). Ensuring you chase for followed links in pieces is a valuable part of a PR campaign with an SEO element.

3. Domain Authority

Now, as I mentioned previously, links from Average Joe's Blog are nowhere near as valuable as a link from the Guardian.

This is because search engines judge links on their benefits and value. Search engines use a variety of 'metrics' to judge how beneficial a link is. These metrics include:

The trustworthiness of the linking domain.
The popularity of the linking page.
The relevancy of the content between the source page and the target page.
The anchor text used in the link.
The amount of links to the same page on the source page.
The amount of domains that link to the target page.
The amount of variations that are used as anchor text to links to the target page.
The ownership relationship between the source and target domains.
(Credit goes to Moz for that list)

So, all of these metrics add up to judge whether your link is valuable or not. An easy way to judge this is to judge the sites domain authority. There's a number of toolbars and apps available to allow you to judge this (we use the Moz bar). Basically, the higher the DA the better the value of the link.

So, to allow you to judge this let's compare two sites. My personal blog,, has a DA of 10. If we compare that to the Guardian website, who have a DA of 98, then a link from my blog is useless.

A good PR campaign with a SEO element will target relevant websites with high domain authorities to make sure that your links are valuable.


4. More Than Just PR

Now, we're in a digital age so your standard PR campaign just won't cut it. Gone are the days of selling a press release into a newspaper for clients to get a mention in print. Of course, that is still great, but to truly see the benefits then a PR campaign must incorporate SEO elements. Wider digital tactics must be included in your PR campaign to achieve high authority links and see the benefits in your site.


5. Get Competitive

All competitors will be employing tactics to rank higher than you on search engines, so it is really important to ensure that you are ready for this and can take them on with your own specialised PR campaign.

SEO plays a vital role in this. Ranking higher than your competitor on search engines means that you will likely see higher page traffic than them and in turn increase sales.


6. Get It Right

It's obviously possible to execute a good SEO strategy by yourself when building your own website, but can also be extremely risky. If you break the rules of search engines then the consequences can be fatal for your website. Penalties and infractions can mean that your ranking and domain authority take a big hit.

Building a PR campaign with an SEO element can help you avoid these penalties as each plan is tailored for your business, with SEO benefits to your website in mind.


7. The Complete Package

SEO doesn't have to be restricted to link building PR campaigns. A great PR campaign will incorporate social media targeting, video, widgets and more. SEO is a complete picture that must be approached with a wide view.


8. PR and SEO Are As One

As I mentioned previously, gone are the days of PR campaigns concentrating simply on print coverage and mentions. PR and SEO are an item. Young lovers together.

As Forbes stated, "Presently, SEO and PR now are working more closely together within a new integrated and evolved digital landscape" and this couldn't be more true. PR relies on SEO and SEO relies on PR. It's the way forward, kids.


So, there we have it. My top 8 reasons to incorporate a SEO element to your PR campaign. SEO is at the forefront of our campaigns at 10 Yetis (, and we think that is the way it should be. The benefits of SEO are vital for your business and we know the best ways to achieve the SEO and PR results.


PR scott 10Yetis scott posted on 30/01/2015

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Jan 29th 2015

10 Yetis Examples of Good and Bad PR- Thursday 29th January 2015

Happy Thursday all! Scott here to bring you this Thursday's Good and Bad PR - enjoy!

Good PR

Today's Good PR goes to the high-street retailer H&M.

In a time where many stores are struggling to make money and keep stores open, the fashion store are booming. Despite giants such as Tesco having to close stores at a rapid rate, H&M are set to open 400 new stores in 2015.

This follows H&M, a Stockholm-based retailer, making better-than-expected profits in 2015, posting a new profit of £500mil on the fourth quarter.

The 400 new stores are set to expand the company into new markets including Peru, Taiwan and India.


Bad PR

Today's Bad PR goes to the world of football.

Now, I'm a big football fan but this has just been a crazy week for the biggest sport in the world. We've seen some of world football's biggest stars act in a disgraceful manner during games, certainly no way for role models to act.

First, Cristiano Ronaldo (Ballon D'Or winner and the world's best player) reacted angrily to some tough challenges in a La Liga match, punching and kicking couple of players. Ronaldo, along with Messi, is the ultimate idol for any young child and should be ashamed of the way he acted.

Then we saw the ever controversial Diego Costa put in a disgraceful performance in the semi-final of the Carling Cup v Liverpool. Whilst a committed, aggressive performance is always welcomed in football, Costa simply overstepped the mark. Twice he stamped on Liverpool players, Emre Can and Martin Skrtel, whilst also getting em-brawled in an altercation with Steven Gerrard. Costa could have caused series damage to these players and received a 3 match ban for this. It's certainly no way to set an example to young fans.

Last - but not least - last night saw Arda Turan, the Turkish midfielder who plays for Atletico Madrid, threw a boot into the stand during a game against Barcelona. Now, the boot was first thrown at Turan, which cannot be condoned, but he should not have reacted in the way that he did. Many believed that Turan threw the boot at the linesman, but I don't think that is true. Either way, Turan should've acted more maturely.

Footballers will always be passionate, and that is great, but it is time for them to start thinking maturely as they can have a big impact on the young fans watching them.


PR scott 10Yetis scott posted on 29/01/2015

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Jan 28th 2015

10 Yetis Examples of Good and Bad PR- Wednesday 28th January 2015

Happy hump day PR lovers - I hope the weather's not putting much of a downer on your day. To cheer you up, here's my take on today's good and bad PR. Enjoy - Sam / @SamSummersPR

Good PR

Without a doubt, today's good PR just has to go to Apple for posting the biggest quarterly profit ever made by a public company - reporting a net profit of $18bn, which is £11.8bn to us in the UK!!!

If you wanted to break this down;
> Apple sold 34,000 iPhones an hour in the final quarter of 2013
> 75 million iPhones were sold throughout the quarter alone
> Apple's profits are equal to the GDP of Yemen

All that aside, the company have admitted that iPad sales are down to 21.4 million (a drop of 22%), but I'm sure they can live with those figures.

It makes you wonder how the company is going to do when the iWatch is finally released, doesn't it?! No doubt this will continue to send profits through the roof!

Bad PR

I'm sure one ASDA store didn't intend to make it easy for thieves to rob them, but that is in fact what happened.

The store in Ellesmere Port in Cheshire have introduced an in-store Post Office with shelves full of padded envelopes and postage boxes for users to buy and send their items. This is all good and well - it's not only convenient for shoppers, but the store would expect sales to increase and the number of shoppers coming to the store to increase also.

However, thieves have spotted an opportunity for themselves and have been taking CDs and DVDs from the shelves, putting them into padded envelopes and posting them to themselves. All they're having to pay is postage, and they're getting the stolen goods without the risk of setting the alarms off.

It's taken a little while, but the store have finally cottoned on to what's happening and have put a lot of the post office accessories behind the entertainment desk - this way people have to request them.

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PR Samantha 10Yetis Samantha posted on 28/01/2015

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Jan 27th 2015

10 Yetis Examples of Good and Bad PR- Tuesday 27th January 2015

Hello all, Lauren here with today's good and bad PR before I set off for a long weekend in Barcelona on Thursday (can you tell that I'm excited?!)

Good PR

Yesterday proved to somewhat of a VERY popular day for new and innovative ways for fast food companies to sell us their deliciously fattening products.

The first example I noticed was from the geniuses at KFC, who are introducing the Double Down Dog, a hotdog sandwiched between a fillet of KFC chicken which is also topped with cheese, honey mustard and relish dressing.

Don't get too excited though. The quite frankly DELICIOUS sounding treat is only available for a limited time in the Philippines, so unless you're planning a trip to Manila in the next few weeks, you probably won't get the pleasure of sampling the delicacy.

The second news appealing to the inner obese person in me emerged from Canada, where the Pizzeria 'Mamma's Pizza' has launched the option of Pizza on a stick.

The creation, dubbed the 'Pizza Lollipop' might seem like a crazy idea considering how easy a slice of pizza already is. Nonetheless Canadian customers seem to be going crazy for the ideas, so it surely must only be a matter of time before we see similar products rolled out amongst the likes of Dominoes, Pizza Hut and Papa John's here in the UK.

Bad PR

Not a great week for international superstar Sam Smith, who has already been the target of some nasty comments from Howard Stern. The controversial US DJ called the popular 22 year old 'ugly, fat and effeminate' on a recent show which caused mass outrage amongst the social media community, not to mention Smith himself and other celebrities.

As if that wasn't enough, Sam is now dealing with the fact that he is required to give writing credit to American singer/songwriter Tom Petty, who claims that Sam's global smash-hit 'Stay With Me' sounds a little too much like his 1989 song 'I Won't Back Down' (no, us either).

It appears that Petty's publisher contacted Smith's team after it noticed a likeness between the two songs, the first of which was written and released three years before Smith was born.
A spokesman for Smith said the singer "acknowledged the similarity", but the likeness was "a complete coincidence".
It was "amicably" agreed Petty and his collaborator Jeff Lynne would be credited as co-writers of the track.
A spokesperson for Smith said:

"Recently the publishers for the song I Won't Back Down, written by Tom Petty and Jeff Lynne, contacted the publishers for Stay With Me, written by Sam Smith, James Napier and William Phillips, about similarities heard in the melodies of the choruses of the two compositions. Not previously familiar with the 1989 Petty/Lynne song, the writers of Stay With Me listened to I Won't Back Down and acknowledged the similarity. Although the likeness was a complete coincidence, all involved came to an immediate and amicable agreement."

It has not been disclosed whether or not Petty will be paid royalties for the track, although considering how massive the song was and still is, we'd be pretty gutted if we were him and we didn't!

PR Lauren 10Yetis Lauren posted on 27/01/2015

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