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10 Yetis PR News

May 6th 2015

10 Yetis Examples of Good and Bad PR- Wednesday 6th May 2015

Good afternoon PR chaps - it's Wednesday, it's almost the weekend and it's only a 4 day week this week, what's not to love?! Besides the weather, obv! Here's today's good and bad PR to cheer you up :) Enjoy - Sam

Good PR

Many of you know Luis Suarez as the Uragyuan International football star, but not many of you know about his soft side...

Mateo, a patient at the Perez Scremini Foundation, was diagnosed with cancer two years ago and his family took him in to the foundation one day for a consultation with a Spanish doctor about his illness and how well he was keeping up with his medication.

At the start of the video call Mateo can't see the doctor over Skype with whom he's talking, but the conversation is about his illness and how well he's keeping up with his medication. The "doctor" then admits to not being a doctor, but professional footballer Luis Suarez, and Mateo is reduced to tears. With the promise of sticking to his medication, continuing to be strong and beat this, Suarez promises him one of his own shirts that he's played in.

It's clear that Saurez is Mateo's idol and that the video call meant so much to him. What a nice guy, eh?! I know it doesn't take more than a few minutes to do something nice, but when you're a celebrity of that calibre you don't necessarily expect them to have the time. The fact Suarez took the time to go along with the ploy and surprise Mateo is not only heartwarming to watch, but shows Suarez in a whole new light.

Good on you, Suarez! You just made one lads day and hopefully gave him the added oomph to fight his illness!

Bad PR

With everyone good PR story, there's usually at least one bad PR story, and today it has to go to The Price Is Right - the game show in America.

Firstly, I'm disappointed that the Americans have kept this show going and we haven't. Seriously?! We had Bruce! It didn't get much better!

Anyway, on the what they did in order for me to give them today's bad PR...

Danielle Perez won herself a spot on The Price Is Right and guessed the costs in order to win herself some prizes - the excitement was building until everyone realised she had won a treadmill and a walk-in sauna, which aren't ideal gifts considering she's in a wheelchair after losing her legs in an accident.

Twitter users quickly took to social media to convey their shock at how awkward the situation was, but Danielle was a true winner and managed to see the funny side of it.

It's not to say she can't use the sauna, but she's going to make someone's day very soon when she gifts them a treadmill (assuming she doesn't just sell it and pocket the money - I would!).

Maybe it's worth having backup prizes should something like this ever happen again?!

Don't forget that you can keep up-to-date with our good and bad PR musings by signing up to our newsletter HERE.

PR Samantha 10Yetis Samantha posted on 06/05/2015

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May 5th 2015

10 Yetis Examples of Good and Bad PR- Tuesday 5th May 2015

Hello all, after that glorious bank holiday weekend, it's Lauren here with your Tuesday instalment of our Good and Bad PR.

Good PR

Just when I thought it wasn't possible for me to love Ryan Gosling more than I already do, he's gone and made my day with this simple, but totally viral, act of kindness.

The notoriously private and social media shy actor has this morning uploaded a 6 second vine video to commemorate the passing of a man who created a hugely popular (and hilarious!) video of Gosling attempting and failing to eat cereal.

Ryan McHenry from Glasgow died at the weekend after a battle with bone cancer at the age of just 27. He began making his videos of Gosling refusing to eat his cereal in 2013 whilst watching the movie 'Drive' and subsequently eating his own bowl of cereal. They soon gained a worldwide following, clocking up tens of millions of loops for McHenry.

Posting yesterday on twitter, Gosling wrote ""My heart goes out to all of Ryan McHenry's family and friends. Feel very lucky to have been a part of his life in some small way."

He then filmed himself eating cereal for a Vine tribute, which poignantly contained no words or dialogue, and came exactly a year after McHenry posted his own Vine captioned: "Ryan Gosling Won't Eat His Cereal and I won't stop making these vines until I personally get him to. That's a promise. #FeedRyanGosling"

Bad PR

Last night saw A-listers from the film, music and fashion industries gather for the Met Ball, an annual fundraising gala for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City, and one celebrities outfit has undoubtedly caused the most discussion and debate amongst the public today.

In keeping with last night's dress code theme of China: Through The Looking Glass, singer Rihanna clearly decided to go all out, in a dress which has today seen her compared to a cracked egg, a pizza, and even an omelette.

The 27-year-old singer wore a bright yellow Chinese couture gown to the famous ball, which featured faux fur detailing and a train so ridiculously long that it required four security guards to help her walk the red carpet.

Whilst there is no doubt Rihanna knew that her choice of outfit would have an impact on those reporting on the fashion choices of the rich and famous, something tells me being compared to an omelette wouldn't have been an ideal scenario for her publicists and stylists......

Better luck next time Riri.

PR Lauren 10Yetis Lauren posted on 05/05/2015

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May 1st 2015

10 Yetis Examples of Good and Bad PR- Friday 1st May 2015

Good PR

Carlsberg have once again shown their sense of humour, jumping on the back of topical news and appealing perfectly to their target market, with a new ad positioned besides Protein World's controversial 'Are You Beach Body Ready?' ad. Several tube stations now feature Carlsberg's tongue-in-cheek 'Are You Beer Body Ready?' beside the Protein World disaster (which has apparently generated a further £2m in sales, unfortunately).

Well done Carlsberg for jostling in to share the spotlight, while poking fun at the ad and showing off the brand's personality once again.

public relations

Bad PR

An Austrian baker is receiving criticism today for some offensive cake designs, including planes smashing into the twin towers. In spite of his argument that his cake designs represent his frustration with 'corrupt' politics, the media and public alike are not satisfied and consider the design to be disrespectful, thoughtless and offensive.

public relations

PR Leanne 10Yetis Leanne posted on 01/05/2015

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Apr 30th 2015

10 Yetis Examples of Good and Bad PR- Thursday 30th April 2015

Happy Thursday folks! Just two more days until another bank holiday weekend - lovely!

Good PR

Today's Good PR goes to the couple everyone's eyes are on at the moment. Prince William and his lovely wife Kate are expecting their second child very soon, meaning there are a bunch of royal-loving fans camping outside the hospital waiting for good news.

The Royal couple sent those camping outside hot drinks and pastries for breakfast yesterday to show them the appreciation for their support. It was a lovely move and one that has painted the already lovely royal couple in even better light!


Image courtesy of JAMES WHATLING / SPLASH

Bad PR

Today I'm going to be giving my Bad PR award to Nigel Pearson, the manager of Premier League side Leicester City.

After last nights 3-1 defeat to Champions elect Chelsea, the Foxes boss lost it in his press conference with a journalist. He continuously called him stupid and even compared him to an Ostrich.

It's not the first time that he has been embroiled in controversy this season, after he grabbed Crystal Palace midfielder James McCarthy by the throat during a match.

A manager is in a professional position and should be wary of his responsibilities.

PR scott 10Yetis scott posted on 30/04/2015

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Apr 29th 2015

10 Yetis Examples of Good and Bad PR- Wednesday 29th April 2015

Good morning PR fans - here's today's good and bad PR, just for you. Enjoy, Sam

Good PR

"First and foremost I am" - this is the name of the latest photography project by Icelandic photographer Sigga Ella. The project aims to capture beautiful images of those with Down syndrome and is made up of 21 photos of 21 different people with Down syndrome, signifying the 21 chromosomes that they have.

The project came about after Sigga Ella listened to a radio interview with a woman who had Down syndrome and discussed the ethics behind being able to choose who lives and who doesn't based on any birth defects that may be detected during labour.

She said: "Where are we headed? Will people choose not to keep an embryo if they know it has Down Syndrome? I had a lovely aunt with Down syndrome, aunt Begga. It is very difficult for me to think about the elimination of Down syndrome and her at the same time."

All of the photos are taken in the same situation; all candidates are sat on a chair against a flower wallpaper backdrop and the lighting is managed. All of this is done to keep the focus on the subject itself - as it should be. The photos are beautiful, as are those with Down syndrome. Hopefully everyone who takes a look at the images will see this and realise that a world without diversity isn't much of a world at all.

Bad PR

We've all been reading about the earthquake that has devastated Nepal and affected the entire world in one way or another, so it's no surprise to hear that all around the world money is being raised to provide food, clean water, clothing etc. with the aim of slowly helping to rebuild lives and homes.

Except, you don't have to look too far from the scene of disaster to see those affected being turned away...

The 5* Hyatt Regency Hotel in Kathmandu is only allowing "a few rich people and westerners" into its grounds and hotel for refuge, "making money in Nepal and they don't take care of Nepali people" according to Mr Lama who posted on social media following a meeting at the hotel.

Since the earthquake, the streets are lined with people sleeping rough, yet the luxury hotel boasts 37 acres yet supposedly won't let members of the Nepal community into is grounds to sleep on the grass, let alone in to the hotel itself to get a decent nights sleep and some warm food. Mr Lama is urging everyone to boycott the hotel, and whilst a spokesperson for the hotel is denying the accusations, images show the grass quite empty, with only a few people taking refuge.

PR Samantha 10Yetis Samantha posted on 29/04/2015

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