10 Yetis PR News
Hello PR fans, it's Scott here to bring you today's instalment of Good and Bad PR, including the start of summer and Downton Abbey.
It's the first day of Autumn, and Google have marked the day with a fantastic 'Google Doodle.'
We all know that the search engine creates some brilliant 'Doodle's' to celebrate various days or occasions. The latest one celebrates the first day of Autumn, and demonstrates the leaves on the trees turning red/orange and falling off.
While it is nothing special from Google, in fact just a regular stunt from them, it has gained them widespread coverage today. Countless websites and papers have mentioned the Google Doodle in their coverage of the first day of Autumn, including the Daily Mirror, The Independent and Metro.
Coming from a Television Production background, I know that it's someone's job to ensure that a programme fits in with it's setting. It would seem that the hit period drama, Downton Abbey, need to fire their staff in charge of it.
The show has come under fire this week after they promoted the Amazon Kindle in televised adverts. Dressed in their 1920's costumes, the show's stars were seen using their Amazon Kindle.
Now, the problem with this is that it totally destroys the show's illusion of a period drama. Not only would characters in the 1920s not have the technology of the 21st century, but it also destroys the perception of reality. It show's the characters as actors on set, something you do not want to see as a viewer.
It's not the first time that Downton Abbey have had an historical blunder, following including a water bottle in the background of a promotional poster, and wearing clothes from the wrong era.
|scott posted on 23/09/2014|
Hello Folks, Nick here with a new week of Good & Bad PR, enjoy!
Today's Good PR award is going to Messhead (Miss Cakehead & London Chef, James Thomlinson) for creating a Burger that allegedly tastes similar to human flesh to tie in with the launch of the 5th series of hit TV show, The Walking Dead.
Some may think this a little gory and morbid, but this is perfectly timed and will no doubt create buzz and intrigue amongst fans and those who have never seen the show before.
No doubt, there will be many wishing to taste this creation and as well as promoting the show, you can bet there will be a rise in visitors to their tavern.
Images Courtesy of Metro.co.uk
Today's Bad PR award has to go to Supermarket giant, Tesco, for overstating their profits by £250m.
This news comes after an already difficult year for Tesco, with several profit warnings, a change in Chief Executive and a steep decline in sales. The auditors 'Deloitte' have now been brought in to investigate the cause of the error and several senior executives have been suspended.
Tesco will have a mountain to climb to rescue their profits and diminishing reputation in the run up to Christmas especially after their shares slump 11% on the news.
Image courtesy of the Daily Mail
|Nick Sadler posted on 22/09/2014|
It's a rare and happy day for the Barbie bods today, after a period of actually pretty good coverage over fashion week. Launching Barbie's own Instagram account to provide followers with 'style inspiration', the fashion promotions peaked with an entire Moschino show dedicated to the plastic trendsetter in Milan Fashion Week.
Barbie normally hits the headlines for less than positive reasons, often slated for promoting sexist and unhealthy ideals, so this is some good PR for the brand as they jump on the opportunity to appeal to budding fashionistas.
I'm not quite sure if this goes further than just the schools in question, to perhaps the government making the funding decision behind the free school dinners. It has been revealed that, in a number of schools in Birmingham, reception children are given a single chicken nugget for their lunch, with Year 1 children given 2 nuggets, those in year 2 given 3 nuggets and so on.
This lack of food is not the only problem, but also the type of food in itself. The whole reason why all children were granted free school dinners is because the cooked food was deemed to contain a better nutritional quality than the contents of the kids' plastic tupperwares, but chicken nuggets are far from the fresh veg and lean meat meals you might expect.
|Leanne posted on 19/09/2014|
Howdy Folks, as we head down the slope to the weekend, here is Thursday's edition of our Good and Bad PR awards. Enjoy y'all!
Now, you may call me a bit of an old sentimental, but amongst all of the debate on Scotland (yawn...) a story has touched the hearts of us here at 10 Yetis HQ and that is Prince Harry coming to the rescue of a young girl who was in tears during the Foo Fighters performance at the closing performance of the Invictus games.
Now, as you will all know, Harry founded the games after his contact with wounded members of the armed forces, so already kudos to him, but when he spotted young Isabelle Nixon in tears, he immediately came to her rescue by placing her on his shoulders and spending time with her dancing to the music.
This made all the more poignant by the fact that her Father, Greg Nixon, had captained the GB team to victory in the wheelchair basketball.
Nice work Harry!
Image Courtesy of the Daily Mail
Today's Bad PR is going to safe sex giant, Durex, for their ill-fated Facebook post in Thailand. The post led with a picture of a smiling Thai man, with a line which translates: "28% of women that fought end up consenting" WHOA!!!
Durex removed the post after 10 hours and have insisted that the translation has been a little skewed and should be read: "28% of women who resist end up consenting" WHOA again!!
Whichever way this was intended, the message or joke is poor, ill-timed (after a series of horrific sexual assaults in the country) and not one bit funny.
Shame on you Durex
Images Courtesy of Forbes.com
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|Nick Sadler posted on 18/09/2014|
Christmas is to PR people what the Olympic Games are to athletes; one big competition. Agencies and in-house teams up and down the country seriously step up their game to try and make sure that it's their clients that get the media mentions that absolutely everyone is after.
Those looking to increase site traffic for Christmas and generate more sales should invest in a PR campaign at least a few months prior to the festive period (hint, hint - that's about now).
So, how do you get the most from your Christmas PR campaign? How do you increase your chances of generating Christmas media coverage? Fear not; we're here to help.
1. Increasing Traffic - If you're looking to get more people onto your website leading up to and during the Christmas period, you'll need to prioritise online coverage and digital PR. Securing print media coverage is all well and good (and certainly helps to gain more exposure) but if you're a web-based business then you are relying on people either memorising your site when they see it in a paper or magazine or remembering to visit it at a later point. It is unlikely people will see your name in print and access your website straight away through one of their devices.
So, make sure you're going after online media coverage and social media mentions. If a journalist doesn't include a link to your site initially, just ask the question. They may well add one in and this will be great for your search engine optimisation (SEO), boosting you up the ranks in the run up to Christmas and making it more likely for people to stumble across your site.
2. Keeping Bounce Rate Down - Once you've managed to get people onto your website through PR activity, it's important to keep them there for as long as possible. There are a number of ways in which you can lower your bounce rate, but the main way is strong, engaging content. Examples of this include having a fun quiz on your website, or an interesting widget (such as a game, generator or calculator) that people will want to use. Widgets that produce some kind of result afterwards that the user can share on their social media channels work best, as they'll then be directing their friends and followers to your site.
Video content is also a good idea for those looking to improve their bounce rate over the Christmas period. Watching videos will naturally keep people on your site for longer, which is important when you're trying to get people to see more of what you have to offer (and what's for sale).
3. Samples - If you have a product that could be a good festive present, you'll want to try and get it featured in the various gift guides that appear in the media in the run up to Christmas. Believe it or not, some journalists start looking for gift guide products and ideas at the beginning or summer, as they have longer lead times and need to file their features and articles well in advance.
The best way to make your product stand out and give it the best possible chance of being mentioned or featured, is to offer journalists samples of the item in question. If they can actually see it in the flesh and try it out, they may be more inclined to write about it. So, if you can spare some Christmas product samples, pop them in the post to journalists at the media titles you want to target.
4. Competitions - Giveaways are big all year round, but publications will often be more inclined to run competitions at Christmas (after all, it is the most wonderful time of the year). What could make people feel more in the festive spirit than getting free stuff? So, if you have product to spare - in the same way that samples work well - make sure you're offering media outlets the chance to have your items as prizes. There are often insertion fees and minimum prize values involved, but not always. Sometimes, offering prizes for the media outlet's social media competitions (e.g. where they appear on Facebook but not in the actual publication) is a win-win situation. These rarely have placement fees and the engagement levels are much better, with more entries also commonplace in this scenario.
5. Be Different - Journalists get fed up with hearing about Christmas very early-on. You have to bear in mind that they've probably been inundated with stories about Santa, his elves and all nine of his reindeer since July (yes, that happens). So, why not launch a campaign that completely ignores Christmas? Do something big, visual and conversation-starting (but not at all Christmassy) in November or December and you'll be much more likely to get your client coverage.
There you have it folks - five ways to get the most from your Christmas PR campaign. Whether it's more Christmas traffic you're after or just a way to get your brand to stand our during the Christmas rush-hour, there are things you can do. These tips are just for starters, but there is plenty more you can be doing to increase your Christmas media coverage.
If you want some more tips and advice, get in touch and see what us Yetis could do to help. And now for the obligatory Christmas cat meme (well, this is the internet after all).