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10 Yetis PR News

Aug 19th 2014

10 Yetis of Good and Bad Public Relations- Tuesday 19th August 2014

Hello and happy Tuesday all.

Lauren here with my interpretation of the top examples of who is winning and losing the PR game across the world this fine August day.

Good PR

Anyone who knows me will already know all about my lifelong obsession with waterparks, and more importantly waterslides so high and vertical that they somehow seem to defy gravity. It therefore came as no surprise to get a fair few tweets and skype messages informing me of the crazy amount of coverage one waterpark in Europe is gaining today in the press.

The waterpark in question is called 'Tropical Islands' and trust me, it is no ordinary waterpark. It's the largest waterpark in Europe and one of the largest in the world at over 66,000 metres. It also happens to live inside an aircraft hanger just outside of Berlin in Germany. The handy, if somewhat unusual, location of the giant park makes it perfect for visitors year round as it's completely climate controlled at 26 degrees, and will therefore never rain!

Also featured in the park is a hotel featuring 522 bedrooms or 'lodges' for visitors to stay in after a long day riding Germanys highest water slide tower, measuring in at just over 27 metres tall. As well as this, the park employees also recommend a ride down the 112 metre Crazy River steel tube slide whereby visitors can reach top speeds of 70mph!

With the ability to hold as many as 6,000 water-lovers at any one time, a visit to Tropical Islands is certainly going to be an experience you will never want to forget, and something tells me that with the amount of attention it is receiving in today's press, it will not be short of visitors for the foreseeable future.

Now excuse me while I go and book myself on the next available flight to Berlin.....




Bad PR

Well well well, looks like it's that time of the year again when Channel 5 delve deep into their pockets in an attempt to convince some D-list celebs to enter a house full of cameras for a week whilst they are continually filmed and set ridiculous challenges.

That's right, Celebrity Big Brother is back, and after just one episode, is already on the receiving end of some extremely negative press today in the media due to the decision to send Deidre Kelly AKA White Dee into the house following her appearances on the hugely controversial Channel 4 documentary series 'Benefits Street', earlier on this year.

The 43 year old mother of two was seen on the show bragging about how much money she claimed in benefits, and was subsequently branded a cheat after being photographed in Magaluf on holiday enjoying the perks of being thrust into the limelight. While now claiming to be off the benefits, it seems as though the British public aren't entirely sure how a woman who claimed to be too depressed to hold down even a part-time job can manage to convince the production companies psychologists that she is well enough to handle the pressure of living in the Big Brother house for up to 3 weeks? A question I must admit I have been asking myself.

No official comment from Channel 5 regarding this topic so far, but needless to say if they are willing to look past any mental health issues Dee may suffer with in order to create the most entertaining Celebrity Big Brother they can, then they should be ashamed of themselves.


PR Lauren 10Yetis Lauren posted on 19/08/2014

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Aug 18th 2014

10 Yetis Examples of Good & Bad PR - Monday 18th August 2014

Afternoon Everyone, Nick here with a new week of Good & Bad PR examples.

Good PR

Today's Good PR Award is going to the Ice Bucket Challenge for the 'ALS' charity, which raises money and awareness of the 'Amyotrophic Lateral Sclerosis' disease, which is debilitating, painful and almost always leads to paralysis.

Thousands of folk, including some extremely big names (Bill Gates, Oprah and Jennifer Lopez to name but a few) have icy water poured over them, then proceed to nominate other candidates to either do the same or donate $100 through the various channels of social media.

Much like the 'No make-up Selfie' campaign for breast cancer (and absolutely nothing like 'necknominate') the campaign has not only raised awareness for the charity, but millions of dollars.

Some may see the celebrity inclusions as shameless plugs, but we don't care as long as it increases awareness and raises money!

public relations

Images courtesy of the Daily Mail

Bad PR

Today's Bad PR Award is being given to Sainsbury's Supermarkets, following their bungling attempt to shield the fact that they had removed Kosher food from their shelves amid increasing tensions.

Although Sainsbury's are insisting that the incident was entirely innocent, one bystander has quoted a member of staff justifying the move saying "We support a free Gaza"

Now, whether or not this is true, the action has been widely condemned and a supermarket should never wade in on a political issue.

public relations

Image courtesy of the independent.co.uk

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PR Nick Sadler 10Yetis Nick Sadler posted on 18/08/2014

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Aug 15th 2014

10 Yetis Insight Blog - 9 Questions To Ask Before Hiring A PR Agency - 15/08/14

Evening folks. You know how we like to show off our wisdom about the PR world every now and then, well now it's my turn to bring some insight to you.

Today's insight blog is for those of you who may be thinking about hiring a PR agency, or even thinking about replacing the current agency you're using. But how do you choose which agency to take on? It's not a simply process, by any means, but there are a handful of questions you should think to ask. And guess what? I've listed them below to make your job that little bit easier.

1. Will this be a conflict of interest?

If the agency you're talking with already has a client in the same industry as you, thank them for their time and continue looking. Most reputable agencies will be upfront with you about this from the get-go, but it's always worth asking the question just in case - you never know, they might be having a hectic day, see a new business opportunity and get excited, completely forgetting that they're currently working on an account very similar to yours - or maybe someone else in the team is. At the end of the day, you don't want to hire an agency that is already working with a company similar to yours, because if something was to break in the news and they were to put a reactive statement out, how would they know which company to send it from? They couldn't send both, it wouldn't look good. Or, what if the press releases that went out for the other company did much better than the press releases they sent out for you? You'd take it personal - I know I would. Continue talks with agencies that have no conflict of interest.

2. Have you worked on a campaign in this industry before?

If the answer is no, think about walking away - it's not to say the agency wouldn't be any good at your campaign, but if you can afford to, it's much better to go with an agency that has the experience and the contacts within that specific sector to increase your chances of coverage. If they say yes, ask for some examples - whether it's case studies you want, proof of coverage that they've gained for that client, or even if they've won any awards for the previous similar campaigns. It's OK to ask for this - if they've got it, they should be quite happy to show it off (without bragging too much, of course). Plus, it'll give you confidence in that agency.

3. What approach will you take on our PR campaign?

Most agencies will do more than just send out a press release here or there. Here at 10 Yetis, once the campaign plan has been chosen (whether it's a release-led campaign or a stunt-based campaign), you should then be told about the feature opportunities and reactive statement opportunities for when breaking news appears on the news that is relevant to your industry. Alongside this, effort should be put into your releases, features and reactives with regards to conversations being had with key journalists (at least) to increase exposure and hopefully generate additional coverage.

4. How do you measure success?

It's old-school for agencies to tell you how much the PR coverage was worth - most agencies just don't do that anymore (although, if that's your preferred method, it can be done). Most agencies will choose to provide you with cuttings and links for all over your coverage, as well as providing you with those media outlet circulations and (if online) the website domain authorities.

5. Can you guarantee us coverage in X, Y, Z?

No. No agency can. Any agency that tells you they can guarantee you coverage via your chosen media outlets shouldn't be trusted and you should walk away. You can never, unfortunately, guarantee coverage - it's at the journalist's discretion whether or not they choose to run a story. What a good agency will tell you is that they've received great coverage via those outlets before (if they have) and reassure you that they have the relationships with key journalists within that industry and they will do their best to ensure you receive coverage.

6. How will you report to me?

If you already have an idea of how you want to receive reports, let the agency know that and they will accommodate your needs. However, most agencies will provide weekly reports, highlighting what they've done that week on your PR campaign, as well as all the coverage received that week. At the end of the month you'll then receive a monthly report encompassing everything that's taken place throughout the entire month, giving you a better view of how the campaign is going.

7. What are the campaign options and costs?

Reputable agencies should have more than one package - whether they have a standard day rate with a minimum number of days to work together per month, and a one-off / taster campaign package. Well, how many options do you need? It's not uncommon for a company to have a slightly lower PR budget than the agency is asking, therefore it's at the discretion of the agency as to whether or not they're flexible with their charges (and a little bit dependent on how bad they want to work with you).

8. What will you need from me to make this campaign a success?

You won't be required to do too much - the point of a PR agency is to make things slightly easier for you, whilst also increasing brand awareness (or whatever you key objectives may be) - but, we will need a little help from you. You are the experts in the field, after all. At the start of the campaign you'll be required to sign off a campaign plan, you'll then need to give final approval on all press releases, features and reactive statements, and you may need to provide some information for the more technical or company-related releases. Other than that, the PR agency is there to do the rest.

9. Why should we choose you?

"Because we're the best" - blah, blah, blah. No one wants to hear that - it's biased and arrogant. The PR agencies you're talking to should tell you why they're different to other agencies, what makes them stand out, and why they think they can do a better job on your PR campaign than other agencies could. That being said, we really are the best ;)

* There will probably be other questions you want to ask, but this is a good starting point - particularly if you've never worked with PR agencies before.

PR Samantha 10Yetis Samantha posted on 15/08/2014

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Aug 15th 2014

10 Yetis Examples of Good & Bad PR - Friday 15th August 2014

It's Friday afternoon! And if that isn't good news enough, here's your daily dose of what's up in the PR sphere today.

Good PR

It's long been reported that the budget stores are stealing the show, with the recent news of the 99p Store's expansion coming as no surprise for those in the retail know. It's been widely reported today that the cheap-as-chips chain is launching a brand new bakery section.

Not content with riling the likes of Tesco, Morrisons and Asda, the discount store is now taking on high street cafes and branded bakeries. Products on offer range from mochas and lattes to blueberry muffins and pain au chocolate, all for 99p or less, with deals such as a hot drink and pastry for only £1.59 available for the store's savvy shoppers.

This is great business sense from the store, who can see that the takeaway coffee cup has become as every day an accessory as a handbag or wallet. So long as the product itself and packaging are on point, all else is set for the 99p Store to be bang on the money yet again.

PUBLIC RELATIONS

Bad PR

I am doing my best to prevent my own personal vendetta against EE from interfering in my professional judgement, so please bear with me... The phone network giant has upset many of its customers through general incompetence the introduction of a "priority answer service", which promises to help customers jump the queue. The catch? If you want to avoid the hold music tunes, you need to pay for the privilege.

While the 50p charge may not break the bank, the introduction of a scheme in which you have to pay at all in order to receive a satisfactory level of customer service has aggravated many of their already probably pretty frustrated loyal customer base.

Personally, I've actually never had a bad experience with calling the customer services and the staff I've got through to on the other end have always done their best. This seems like a solution to a non-existent problem, as far as I can see. Even if they have extensive problems with long queue times, it would probably be a far better idea to invest in staff in order to make it a better system rather than try to rinse their existing customers in order to rectify the problem. If your provider isn't able to pick up the phone when you have a query, you certainly shouldn't be the one to foot the bill.

Whether you have enough signal to call them in the first place, though, is another question.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 15/08/2014

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Aug 14th 2014

10 Yetis Examples of Good & Bad PR - Thursday 14th August 2014

Hell PR fans and welcome to Thursday's edition of Good and Bad PR! Good luck to all of those getting your exam results! Scott!

Good PR

Today's Good PR award goes to one of my favourite TV characters during my teenage years, Dog the Bounty Hunter.

I'm sure all of you have read the story of Christy Mack in the news. The pornstar was beaten to near death by her ex-boyfriend, an MMA fighter who goes by the title 'War Machine.'

Dog, who's real name is Duane Chapman, has thrown himself into the middle of this celebrity row by vowing to hunt down 'War Machine,' who is on the run, if he does not hand himself in to the police.

It's the most coverage that Dog has got since his show was cut many years ago, so it's a clever ploy by him to get him back in the public's eye.

PR Blog

Bad PR

Today's Bad PR award is a joint effort. The first recipient is digital giant, Apple. While sales of iPhones, Macs and Ipads still strong, it would seem Apple's customer services is not.

Adam Catanzarite, a gay man, went into an Apple store to purchase a pair of headphones, but was given more than expected as his receipt contained a homophobic slur.

Under the e-mail section of the receipt, an Apple worker put f@g.com.

The second recipient is another giant, McDonalds. A customer went into an American branch of the fast food chain and purchased a chicken burger.

What she did not expect to find inside was a swastika, the symbol of Adolf Hitler's Nazi Party, buttered on the inside of her bun.

These are both incidents of Bad PR for these giant companies, which will certainly damage their reputation, whilst also putting the customers in question off for life.

PR Blog


PR Blog

PR scott 10Yetis scott posted on 14/08/2014

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