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10 Yetis PR News

Dec 17th 2014

Yeti Announcement: Office Will Be Closed from 3:30pm

Hello Yeti fans! Scott here to bring you some Yeti news!

Today is our office Christmas party and therefore the office will be closed after 3.30pm today.

The 10 Yetis Office Will Be Closed Today from 3.30pm.

We will be back open at 9:00am tomorrow morning.

If you're in Cheltenham, watch out for the Yetis celebrating Christmas in-style and busting some moves.

PR BLOG

If you desperately need to get hold of us, pop an e-mail to hello@10yetis.co.uk and someone will get back to you asap.

Merry Christmas, all!

PR BLOG

PR scott 10Yetis scott posted on 17/12/2014

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Dec 17th 2014

10 Yetis Examples of Good and Bad PR- Wednesday17th December

Happy hump day, PR fans! Scott her to bring you today's instalment of today's Good and Bad PR as Sam is braving the high streets of Gloucester to do some Christmas shopping!

Good PR

Today's Good PR goes to Dylan Seigel, an eight year old from Philadelphia.

The youngster raised $1million after his best friend was diagnosed with a incurable liver disease.

Dylan's word for awesome is 'Chocolate Bar' so he released the 'Chocolate Bar Book' with multiple memes highlighting the things they did together! The book sold 25,000 copies and raised $1million to research the disease.

PR BLOG

Bad PR

Today's Bad PR goes to Facebook (not for the first time!)

The social media giant has released a new app which automatically 'boosts' users' photos when uploaded via their IOS app.

Now, in an already self-conscious society, do we really need a social app to improve our photos? I'd say no.

There is already too much emphasis on improving your photos before posting them online, but why can't we just be happy with the way we look and be truthful to ourselves? Brands like Facebook should be promoting this, not encouraging people to improve their pictures.

PR BLOG

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*Both images courtesy of Metro*

PR scott 10Yetis scott posted on 17/12/2014

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Dec 16th 2014

10 Yetis Examples of Good and Bad PR- Tuesday 16th December

HO HO HO my homies! A somewhat Christmas obsessed Lauren here with my penultimate Good and Bad PR before the big day next Thursday! Here's my pick of the best and worst examples of public relations circulating the news today......

Good PR

It's a hell of a shame that this awesome example of great PR in the form of a 99 CHEESE PIZZA has taken place half-way around the world, or there is a strong chance I would've taken the day off work today in order to make my way to the restaurant.

The heavenly creation has been designed to coincide with the release of the New Teenage Mutant Ninja Turtles film, as the characters are obviously huge fans of the Italian treat! Officially titled the 'Super Cheese' pizza, the meal has been created by Johnny Di Francesco, chef at Melbourne restaurant 400 Gradi Pizza restaurant, who it just so happens was crowned 'Best Pizza Maker' at the Pizza World Championship in Italy in July. So you just KNOW it's going to be good.

According to The Metro, Pizza Genius Johnny makes his special 'cheese paste' by melting down 94 cheeses and then chilling the mixture until it forms a solid block of multi-cheese. He then covers the pizza dough in a thin layer of the paste and cooks it for 45 minutes.
Before serving, the pizza is topped with a handful of five fresh cheeses - fior di latte, buffalo mozzarella, goat's cheese, ricotta and raspadura.

So. Damn. Hungry right now.......


Bad PR

You've got to feel sorry for celebrity interior decorator and personality Lawrence Llewelyn-Bowen. It's just days until Christmas, AKA the most magical time around, but it's definitely turned into a bit of a nightmare for him this year.

A festive attraction in Sutton Coldfield, Birmingham, designed by the man himself has had to close for good today after complaints from parents as well as a key 'financial backer' dropping out.

The event, which promised to be 'spectacular' upon announcement earlier in the year, received numerous messages on its Facebook page from disappointed visitors - with some raising concerns over 'chav elves'.

Llewelyn-Bowen, who had supported the project on a design-basis only, said he found out via Twitter and is now reportedly 'appalled' at the way the event has been marketed and organised and is desperately worried that the public are cross with him.

A statement on its official website reads: 'We are really sorry to have to tell you this, but as of tomorrow (Tuesday December 16 2014) The Magical Journey, based at The Belfry, Sutton Coldfield, will no longer be in operation.

'We are truly sorry. After all we've been through having to shutdown in the final week is devastating. Although we had quite the time of it in the press and on social media, feedback was great with over 600 four and five star reviews.


PR Lauren 10Yetis Lauren posted on 16/12/2014

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Dec 15th 2014

10 Yetis Examples of Good & Bad PR - Monday 15 December 2014

Happy Monday Folks, Nick here with today's roundup of Good and Bad PR examples.

Good PR

Today's choice may be a little controversial, following some of the negative press surrounding his tax situation, but Sunday night proved that Lewis Hamilton had won the hearts of the British public by being voted BBC Sports Personality of the Year for 2014.

Hamilton, who won the 2014 F1 Driver's Championship in the last few races, pipped odds on favourite, Rory McIlroy to the prestigious sporting title in spite of the latter's remarkable year winning two of golf's four majors and spearheading Europe's Ryder Cup Victory at Gleneagles.

There are those who have made a fuss about Hamilton's tax situation, however, the fact remains that the competition is voted for by the public, so Hamilton has won the competition on merit and, let's face it, he is a character. Well done Lewis!

public relations

Image courtesy of the Daily Mail

Bad PR

Today's Bad PR may surprise some, but we are awarding it to ITV's flagship, the XFactor for the series overall, which culminated in yesterday's luke warm final.

A series, which saw the return of Cheryl and Simon, promised so much with an early ratings boom, but as the weeks went by, the show was regularly beaten by main rival, BBC's Strictly Come Dancing (perhaps audiences were swayed by the disappearance of Bruce Forsyth!).

The poor showing from X Factor was summed up by last night's Final, which drew in the lowest ever viewing figures of 9.1 million viewers, included a vulgar kiss from sisters Blonde Electra and saw the crown go to van driver, Ben Haenow, who to be fair, was in tune, but very shouty. Improvements needed for 2015 Mr Cowell...

public relations

Image courtesy of the Daily Mail

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PR Nick Sadler 10Yetis Nick Sadler posted on 15/12/2014

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Dec 12th 2014

The 10 Yetis Insight Blog - How to Write a Good Press Release

One thing PR agents come up against a lot is the view that anyone can do PR; many companies think that they can handle their own PR, in spite of having amassed little or no experience in the field. The press release is our most basic tool, probably one of the oldest, trustiest tools in the PR's itinerary, but it's shocking how many agents out there have no clue on how to write a good one.

So listen up, PR pros and companies who want to man the PR forte, here's the key Yeti tips on how to write a good press release:

Don't Write One - Unless you REALLY Need To

Press releases are not quite dead, but very nearly. Sometimes you need a press release, a lot of the time you don't. One of the most common release-writing mistakes is writing one in the first place, when it isn't needed and can in some cases be far more likely to get your story assigned to the junk folder quicker than you can say 'Kind Regards'.

Public relations is about far more than press releases; there are many other tools in a PR's weaponry which should get a look in. Pick up the phone, send a brief pitch email, order a batch of cupcakes - not all content requires a page of text sent cold and on mass. Work out which method suits what story and only persist with a press release if it's the most appropriate avenue to get your message across.

Don't Wax Lyrical: No One has Time for That

Journalists aren't going to sit there for half an hour ploughing through reams of flowery script just to understand what you're banging on about. Get to the point and be concise. It's the journalist's job to write it up into an editorial piece, not yours, and a press release is speaking to a completely different audience than an editorial feature. A good press release is designed to convey the newsworthy information for the journalists' consideration.

Prioritise your Points

As well as being concise with the message, a good release should be structured to convey the most newsworthy and interesting points at the top. A sign of a poorly written press release is discovering that you've read half way through the text and still not reached the crux of the release. A journalist will, at most, glance over your release for all of fifteen seconds. Because of this, you need to get to the point sharpish, so summaries and simple introductions are the way forward.

Play it Cool: Don't be Pushy

Press releases that read like adverts never fare well in the editorial world and they do your brand no favours. Don't smash the brand name in the journalist's face before even explaining the story you're offering or why they might be interested; they will undoubtedly switch off immediately. In the same vein, don't use sales-y language. Tell the reader that your product is new only if it is, innovative only if it really is, unrivalled only if you're one hundred percent sure that it really is. If a press release comes over like a sales pitch, the journalist will quickly dismiss it.

Write Well: Check your Grammar, Spelling and Sentence Structure

Sending something poorly written to people who essentially love to write is always a bad idea. They will at best tolerate it and at worst mock your linguistic attempts. Plus, if you're not properly checking through your writing, you could end up in some very awkward typo-related situations. If you think it's bad when you send your dad a text meant for your fella, think how bad it could be when the autocorrect kicks in on an email sent to hundreds of media-ites.

Invest in a Good Pitch

Writing a tip top press release isn't going to work if it's topped with a dull-as-dishwater standardised email. It would have to be a very quiet news day for the standard 'I hope you are well. We are pleased to announce...' email opener to actually catch the attention of a decent journalist, with very few likely to read on.

Sometimes, sadly, we have to use mail merge. It's a fact. This is no excuse for not tailoring the email to explain the news hook for the type or category of journalist you are sending it to. If there are journalists who you'd really like to pick up the content, or ones which are really well suited for the story, it's worth approaching them individually first to see if they'd like an exclusive first look at the release.

So there's a few tips which will hopefully help to improve the standard of press releases and the results generated from them, to make life easier for both the senders and receivers of the PR world.






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