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10 Yetis PR News

Apr 2nd 2015

5 10 Yetis Examples of Good and Bad PR- Thursday 2nd April 2015

Happy Thursday all! It's Friday, or is it Thursday? This damn bank holiday!

Good PR

I'm not gonna lie, we are massive foodies here at 10 Yetis. Be it pizza, pasta, steak, chocolate, sweets; WE'RE ALL OVER IT!

My downfall is sweet thing, I won't lie. I saw something today that had me as excited as a kid at Christmas. CREME EGG CRONUTS.

Yep, they look as good as they sound. Now separately, these are both incredible inventions. A Cronut is a croissant-doughnut pastry, whilst we all know how good a Cadbury's Creme Egg is.

Put together, they are magnificent. The recipe can be found over on the Metro. Easter just got a whole lot better people.


Image credit goes to the Metro

Bad PR

On a more serious note, today's Bad PR goes to E.On.

The energy supplier have been in the press today for all the bad reasons, after they were fined £7.75million by Ofgem.

The fine comes after it was revealed that E.On had massively overcharged customers. They've also been penalised for charging exit fees.

The £7.75million fine will be paid to the Citizens Advice, a community charity, whilst £400,000 will be paid back to customers that have been affected.

It's bad news for E.On heading into Easter weekend, and I'm sure they'll suffer further after the news has come out.


Image credit goes to The Drum.

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PR scott 10Yetis scott posted on 02/04/2015

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Apr 1st 2015

10 Yetis Insight Blog - Roundup of Today's Good and Bad April Fools' Day pranks

April Fools' Day is a fantastic time of the year - simply because, not only do we get to trick each other with all sorts within the office, but it's the one day of the year you query absolutely everything you hear and read.

Unless you're me, because I'm far too gullible. This morning I've already believe that my car is being towed, not forgetting to mention a few (a lot) of April Fools' PR stunts that are doing the rounds within the media. I think the general rule for today should be to not take anything serious, don't believe anything you hear or read, and let people know that if they want to tell you something serious they're just going to have to wait until tomorrow.

Here are some of my favourite pranks that have come out today, so far - both good and bad...


Marmite are well known for pulling off great April Fools' Day stunts, having previously given us marmite margerine, and this year is no different - introducing the all new 'Marmite Clear'.

Truth be told, if it wasn't so close to Easter and their eggs were on the shelves up and down the country, I'd have thought the Marmite Easter Egg was a stunt (but apparently it's not - although I've not seen one personally).

The Sausageless Sausage Roll

The big reveal took place on Facebook for Gregg's latest limited edition food; The Sausageless Sausage Roll. I don't know about you, but that sounds hella delish!

I had to have a giggle - tonnes of people were commenting on the announcement asking what the replacement fillings would be, whether it would be an alternative meat or something vegetarian, but the majority clicked on that this was an April Fools' and embraced the idea.

I don't know about you though, but I'd actually buy this!

The Domi-No-Driver

Domino's are well known for releasing a great April Fools' PR stunt every year. Last year they announced the edible pizza box and this year they're announcing the launch of the Domi-No-Driver...

The new fleet of driverless pods will be available to deliver your food when your order through either the website or the app. It works its way to you using a GPS system and a H.U.N.G.A.R. system (Hunger Detection and Ranging) that will ensure it has no accidents along the way, keeping the road safe for other road users and pedestrians.

Once it arrives outside your location you'll receive a special code which you can use to get your food out - how cool is that?! It's rumoured that the Domi-No-Driver can carry up to 400% more food than the standard delivery driver too, so imagine how much you could order and get delivered in one go...

The clip-in man-bun are soon to be selling clip-in man-buns - or so they want us to believe.

With the man-bun being the latest trend in male fashion, it's no surprise that have based their stunt around these, promising it will "up your man's credentials on both the fashun [sic] and success scales"

Whilst they haven't launched yet, they are due to be added 'imminently' and no doubt they've had tonnes of women query the launch date, cost and delivery options for this.

Oreo toothpaste cookies

Whilst this prank wasn't aimed at the public, Innocent drinks have been getting a lot of attention for a prank they've supposedly undertaken in the office following a tweet that they've replaced the filling of oreo biscuits with toothpaste and left them in the staff kitchen.

Innocent's social media team are fantastic at the best of times - they truly get how to use social media for their business without being pushy in every tweet (actually, I don't think I've ever seen them tweet anything remotely pushy).

Amazon Dash Button

On Thursday, so before April Fools' Day, Amazon announced the launch of it's Dash Button. You place these little buttons around your home (so, on your dishwasher, on your coffee maker etc) and when you run out of a specific item you press the button and it'll place an order for you. You have to download the app that it works with, and you have a total of 30 minutes to cancel your order on the app if you change your mind, but this is truly changing the way we make purchases.

Amazon claim that this strictly is not an April Fools' Day stunt... yea, OK, we believe you...

Selfie shoes

With selfie sticks being banned in more and more places on a daily basis, Miz Mooz have come up with a genius way to take selfies without breaking any laws... selfie shoes!

If you want to take a selfie, you simply pop your phone into a docking port within the shoe, lift your leg to the desired position and tap a sensor within the shoe with your toes. Voila, you then have your selfie.

*note to users - think about purchasing some skorts when you're purchasing your $199 selfie shoes*

The Kim Kard-ass-ian Lolly

Has anyone else noticed that most April Fools' Day pranks so far have been food-orientated?!

Anyway, this is another genius one; The Lictators have brought us the Kim Kard-ass-ian lolly that contains all the right ingredients to take your bootie and make it bootylicious. Whilst this is a pretty cool marshmallow-based lolly, we wouldn't recommend eating one outdoors - think of those around you, particularly the kids.

A clock tower has fallen

The Ham & High Broadway online news outlet has uploaded a somewhat questionable image of their local clock tower which apparently partially fell down at 4:20am this morning. According to locals nobody was hurt, thankfully, and they're hoping to have the tower rebuilt within a few hours.

If it wasn't for the dodgy photoshopped looking firemen in the bottom right hand corner, I might actually have believed this.

This week can be somewhat of a tricky week for PR's, particularly if you have a story that is genuine but the journalists aren't taking it seriously because they're convinced you're trying to prank them. Whilst April Fools' Day is today, journalists will remain weary and on their guard throughout most of this week, just in case you're a bit late to the game, or purposefully (for some reason) choose to hold off your prank until after April Fools' Day to see how many people you can catch out.

If you're considering taking part in an April Fools' Day stunt next year - make it fun, make it quirky, and think about how you can get people questioning whether it's real or not.

PR Samantha 10Yetis Samantha posted on 01/04/2015

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Apr 1st 2015

10 Yetis Examples of Good and Bad PR- Wednesday 1st April 2015


I've already been fooled this morning... darn, I'm just too gullible. Anyway, here's today's good and bad PR just for you. Enjoy - Sam

Good PR

ASDA have released a Pablo the Pug cake!!!

So yes, I'm aware that this story broke about a week ago, but I'm still incredibly excited about this and am still yet to find one (presumably because it's just so popular it's flying off the shelves). Just look at it! It's almost so pretty that I wouldn't want to tuck in to it with a knife, but I'm sure I could. I bet it's delicious.

Playing on the nations love for pugs, the cake is a "traditional birthday sponge cake filled with butter cream and raspberry jam" - seriously, could it get any better?! Actually it could... it's only £10.

Considering most elaborate, fancy cakes come with a hefty price tag, this is one cake we can all afford and we're all going to enjoy admiring (and eating).

Bad PR

Sorry 1 Direction fans, but today I'm giving bad PR to Zayn Malik.

Not because he chose to leave the band after being caught out being a 'naughty boy', but because he felt the need to lie to his fans, stating he wanted to live "a normal 22 year old life" and couldn't deal with the fame anymore.


It's since come out, within a matter of days of leaving the band, that Zayn has been meeting with Naughty Boy with regards to a solo career, and to top it off Louis from 1D has been getting into Twitter arguments with Naughty Boy. So, not only were the fans peed off in the first instance for Zayn leaving, then finding out he'd lied, but you do not, under any circumstances, annoy and aggravate the 1D boys. They've got one of the biggest fan-bases in the world, and I'm not going to lie, they're a tad scary.

Either way, Zayn should've been open and honest with his fans. If he wanted to venture off and work on a solo career, his fans would have been understandably upset but they'd have stood by him. They won't now (possibly) because he didn't respect his fans enough to be honest with them.

Apparently he's even gone on to lose 50,000 Twitter followers. Holy moly.

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PR Samantha 10Yetis Samantha posted on 01/04/2015

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Mar 31st 2015

10 Yetis Examples of Good and Bad PR- Tuesday 31st March 2015

Happy Tuesday all! Or 'fake Wednesday' as I like to refer to it this week on account of the Easter break! Here are today's examples of good and bad PR from right here at Yeti Towers HQ.

Good PR

I often wonder just how many celebrities and A-listers Jay-Z and Beyonce Knowles have on their mobile phones, and if the turn out at the launch event of Mr Carter's new music subscription service is anything to go by, then the answer is A LOT.

Mr Carter has launched his new music subscription service Tidal, which is being billed as a huge threat to current market leader Spotify as the first artist-owned platform for music and video. Although launched last October, Tidal was recently bought by Jay-Z. At the star-filled event held last night in New York City, Madonna, Beyonce, Kanye West and 13 other performers including Jack White and Nicki Minaj all announced they too had become co-owners of Tidal.

The impact of having such huge global influencers behind the service will surely mean great things, although it does not come without its potential problems. Firstly, Tidal currently only offers listeners 25 million songs, far less than its rival Spotify. Furthermore it has no free listening options, with the cheapest option starting at $9.99 a month.

Having said that that, it's pretty abundant that when Jay-Z sets his mind to something, it will succeed. Looks like we might start having to reconsider our music streaming preference here in the office!

Bad PR

Not a great day for B&Q as it's been announced this morning that its parent company Kingfisher is planning to shut down 60 stores within the next two years, equating to roughly one sixth of the total UK stores.

The decision, one of the first to be announced by Kingfishers new Chief Executive Veronique Laury, will put more than 3,000 jobs at risk, although insiders are saying that 1,500 jobs will be created within other stores, and another 900 employees will be given roles within Screwfix, which is also owned by Kingfisher.

This news really couldn't have come at a worse time for the DIY industry as a whole. B&Q's biggest rival Homebase announced last year that it will close one in four stores, highlighting the pressure on DIY in the UK and suggesting the country is falling out of love with home improvement.

PR Lauren 10Yetis Lauren posted on 31/03/2015

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Mar 30th 2015

10 Yetis Examples of Good & Bad PR - Monday 30 March 2015

Afternoon Folks, Nick here with today's Good & Bad PR awards, I hope you all enjoy!

Good PR

Love him or hate him, James Corden is certainly hitting the right mark in his inaugural season as presenter of the Late Late Show and there is no better evidence of his humour hitting the right mark than his spoof underwear advert featuring our very own David Beckham.

The pair can be seen in the advert quite happily poking fun at themselves and clearly just having a bit of fun. It certainly had us here at Yeti HQ in fits of laughter!

public relations

Image courtesy of the Mail Online

Bad PR

Rarely a day goes by without everyone mentioning her name and it may be a little obvious, but today's Bad PR is being awarded to Katie Hopkins for her latest pair of gaffes.

As if being accused of inciting racial hatred following her twitter remarks towards Labour MP Simon Danczuk in Rochdale wasn't enough, Ms Hopkins has now made a jibe towards Ed Miliband's wife, stating that the Labour leader should gas his wife for being unpopular. Perhaps it's time for Katie Hopkins to retire her twitter for a while as if she carries on with remarks like this, she might be tweeting from behind bars.

public relations

Image courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 30/03/2015

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