10 Yetis PR News
Morning folks! Hope you all had a nice treat waiting for you behind door No.4 on your advent calendars today (I really need to buy one). Here's today's good and bad PR. Enjoy :)
The past few weeks I've seen numerous companies jump on the bandwagon of another company's PR stunt with their own tongue-in-cheek campaign. Domino's have recently decided to do this and have managed to do it well.
Recently British Airways launched 'The Magic of Flying' #lookup campaign with interactive billboards that provide flight information of passing planes and a small child pointing & following the plane as it flies overhead.
Domino's have revealed interactive billboards very similar to the of BA's. The advert features a small child looking down and pointing at Domino's delivery drivers, providing information of who the pizza delivery is for and what they've ordered, showcasing the hashtag #lookdown.
Fantastic use of piggyback marketing.
Lindsay Lohan is preparing to sue Rockstar Games, the makers of GTA V, for creating a character that is similar to Lindsay in many ways.
The character - Lacey Jonas - spends time whining about being followed by paparazzi (something Lindsay regularly does) and visits a hotel resembling Chateau Marmont in West Hollywood (somewhere Lindsay lived for a period of time).
It's not been confirmed whether or not Rockstar Games used Lindsay for inspiration, but does she have a leg to stand on? I'm sure many people could turn around and say that they look like the character Lacey Jonas, but you don't see them all pursuing a lawsuit. OK, some of the lifestyle traits are similar, but the general feeling among the press seems to be that Lindsay is just seeking attention and will get laughed out of court.
If Rockstar Games did use her as inspiration, surely she should feel flattered?!
|Samantha posted on 04/12/2013|
Happy Tuesday 3rd of December everyone- everyone feeling nice and Christmassy by now? Here are my examples of today's Good and Bad PR for you to take a look at.
What a day yesterday must have been for diver Tom Daley. The Nineteen year old Olympic champion used an open and frank five minute YouTube video to announce to the world that he is bisexual, and has been in a relationship with another man since April this year.
As soon as the video went live, the media started going crazy and it seemed you couldn't log onto a news site without being confronted with the emerging news of the athletes confirmed sexuality. The decision to come out as gay or bisexual in our society is undoubtedly a tough one for any individual, yet for a sportsman is comes with the well-documented challenge of dealing with any internal homophobia or criticism from fellow athletes or industry insiders.
Tom has thanked his fans and twitter followers for their words of love and support following the announcement, and he has stated that he is relieved to have gotten the news off his chest and that he has 'never been happier.' While the substantial amount of coverage could have been deemed a little too over the top in terms of exposure, it has helped to garner support from the likes of famous names David Walliams, Jack Whitehall and Clare Balding. Hopefully the bravery of the young Olympian will continue to generate a positive impact on many people who may be in a similar position to Toms.
Not a great start to the month of December for the eternally festive Marks and Spencer as it has emerged today that the retailer is recalling thousands of packs of Scottish mussels following concerns over a possible link with cases of food poisoning.
The Food Standards Agency has advised any consumers who may have purchased any ready meals containing Mussels or Clams not to eat them under any circumstances, and instead contact their nearest Marks and Spencer's store for a full refund.
A spokesperson on behalf of M&S has come forward today with the following statement:
"At Marks & Spencer food quality standards and our customers' enjoyment of our products are key priorities for us. We take this very seriously, and as a precautionary measure, we have recalled all packs of M&S mussels, which should not be eaten by customers.
The affected products have already been removed from our stores. However, if customers have already purchased these products, they should return them to their nearest store for a full refund as soon as possible."
Considering M&S Food relies heavily on Christmas sales, this probably couldn't have come at a worse time.
|Lauren posted on 03/12/2013|
We love a bit of Christmas here at 10 Yetis. We've already got our Secret Santa's sorted in eager preparation. So it's no surprise that we're loving the work of our social media team over at A Social Media Agency, who teams up with the web development dream team at Forrk.co.uk to create the only social sharing app you'll need this Christmas.
In order to make Santa's life a little bit easier this year, SocialSanta.co aims to work out who has been naughty and who has been nice by analysing your tweets.
It's super simple to use. All you have to do is authorise the app on your Twitter account, click a couple of times, and then you get your result. The app analyses your tweets to see whether you've managed to rein in your swears enough to be allowed onto the nice list, or whether your potty mouth has earned you a lump of coal in your stocking.
So what are you waiting for? Head on over to the site and let Social Santa work out whether the big man will be visiting you this year.
|Lauren posted on 03/12/2013|
Ho Ho Ho it's the first Good and Bad PR of December! Get your decs out. Good and Bad PR from Lloyd today...
I'm giving good PR to Waterstones here. They've swiftly jumped on the Amazon announcement that they intend to use drones known as 'Prime Air' in the future to deliver packages to customers. Waterstones' response was to come up with the Ornithological Waterstones Landing Service to deliver books. Otherwise known as O.W.L.S, Harry Potter style.
Having read the fact that Amazon is planning on using drones I did dismiss it as nonsense, but once I'd made the mental connection with Cyber Monday I realised that the idea was a headline stealing PR stunt (I am so super on the ball). They've said the idea won't be implemented until at least 2018, which is a very optimistic deadline to put it mildly considering the number of obstacles in the way before any potential drone service could be implemented. The idea of drones delivering packages is in fact so far-fetched that Waterstones decided to openly mock this with its idea, releasing a video that said it will be several years before it's put in place 'as it takes ages to train owls to do anything and we only just thought of it this morning.'
I was going to give Amazon good PR for stealing the headlines on Cyber Monday, but Waterstones have pipped them to the post with this gem. I love good old fashioned mockery. A very swift turnaround on this one too, so kudos to them!
Xbox One has released an online form letter, which has been labelled as sexist in some corners by playing up to the stereotype of male gamers. It contains the line 'I know I know you'd rather knit than watch me slay zombies' as part of a stock persuasion letter to encourage gamers' partners to allow them to get a new Xbox One.
The letter caused a bit of a storm on social media as people reacted negatively. Some commentators defended it by saying that it was actually gender neutral, but the implications of it were too obvious for others who said its wording reinforced the stereotype that gamers are male with long suffering girlfriends.
I'm sure the letter was meant in a tongue and cheek way and obviously playing up to stereotypes, but Microsoft should clearly know better than to risk the wrath of social media. What might have seemed funny at the time has definitely fallen flat if it's attracting negative headlines on one of the busiest retail days of the year.
|Lloyd posted on 02/12/2013|
Hi All, Emma here with today's Good and Bad PR...
Sick and tired of the dating apps that prioritise looks over personality? ("Those things exist!?" I hear you gasp in dismay) Well, yes, unfortunately they do (here's looking at YOU, Tinder), but singletons fear not- as today's Good PR is a dating app with a twist- it prioritises personality over pictures.
Twine is a new dating app that contains no pictures (well, not really anyway), and is the first 'intellectual flirting and dating app'. Pictures of your best intellectual matches are shown blurred, and only when you both decide that you want to reveal like to your favoured match does your profile picture become clear.
The app ultimately aims to emphasise finding a match on an intellectual level, without the physical getting in the way. With so much emphasis on the somewhat seedy nature of some of the apps out there right now, this has been happily welcomed by press- with some pretty nice press coverage to show off!
Twine- for those who don't like to see pictures of the people they fancy.
Does ever a week go by where Justin Bieber isn't the recipient of Bad PR? Methinks not at the mo, and today is no exception.
Currently touring in Australia, Justin has landed himself in some hot water related to strippers and graffiti (not at the same time, we don't think). Apparently the teeny-bopper has been seen partying with strippers once again (not exactly illegal, but not conducive to a 'wholesome' image either) and then he graffiti-d a wall at a hotel he was staying at. Now, in all fairness to Biebs, the hotel apparently gave him permission to do so- but now the town mayor is ordering him to remove the graffiti.
Not a good week for him Down-Under, so to speak. (In Australia that means, you filthy minded lot).
"It's an original Bieber!" screams the art-world.
|Emma Kent posted on 29/11/2013|